Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1e8hLqw. Pete Soderling presents tactics an engineer can use to successfully attract the best developers, explaining how to effectively tell the story of your product & tech to attract the best and brightest. Filmed at qconnewyork.com. Pete Soderling is the founder of g33ktalk, an international community of startup software engineers. He is a self-taught engineer who has developed online platforms & applications since the early days of the internet. For the past 5 years, Pete has worked as a engineering ambassador helping companies such as Amazon, Tumblr, IHeartRadio, TaskRabbit, NBC Universal.