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Dimitris Serifis - CEO
The Digital Tourism Context
How to start?
Understanding of Traveler's Behavior
Make their
decision online
affected by seeing friends'
pictures of holidays
decided to
change their
hotel
altered their trip by
changing destinations
"Direct bookings via
Social Media are rare!!!
People engage more for
inspiration and research"
Source: PhoCusWright
update their
social media
profiles and
upload photos
download
travel apps
Gap with real-time interaction
share images on
social media
publish content
on blogs and
reviews on social
networks
e-Word of Mouth - Building Reputation
"High quality services
and honesty is the key to
success..."
Conclusion
Dimitris Serifis - CEO @dserifis
Thank you

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