Presentatie van Iskander Smits van Info.nl bij Reboot11 in Kopenhagen, june 25, 2009

1. impulse shaped services
Iskander Smit @REBOOT11
Dune 4.1 by Daan Roosegaarde

3. interact!

4. interact!

6. following < followers
yes
no clue no
following < 75% followers following > 50% followers
yes yes
no

8. twit2d.com
tweetie
twitter.com twitterific
twinkle
twhirl
nambu seesmic
tweetdeck text

10. private tweets?
no
yes
accept everyone?
me
contact
yes
only I know

11. thoughts on
impulse shaped
services

12. a scattered online environment

13. Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.

14. scattered behaviour

15. Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

18. www.elliance.com

19. www.elliance.com

20. www.elliance.com

21. Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic

22. engage =
connect on an expressive level
interaction levels (Schultz)
inform topic (referencial)
interact relevant (personal)
transact added value (actionable)
relate belonging (relational)
involve shared (expressive)

23. new marketing

24. new marketing
David Armano, 2008

25. it’s about the value
client device- organisation
interface

26. realtime service
time
service

27. social impulses
time
service

28. create a system

29. the user collaborate
service
company
service

30. hacking the service
http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/

31. making the
shaped services

32. playful story
mg
target
mg mg
mg

33. 7. spread
6. organize jan
9 1. match
exploding strategy
5. measure 2. engage
4. script 3. connect

34. life scripting persona
it is not about segmentation of people, but
about segmentation of behavior
activities
situations

35. positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

36. collector
realtime
p en
o
individual social
d
se
archive
clo

37. conveniencer
realtime
p en
o
individual social
d
se
archive
clo

38. collectors
fundamentalist pagan-ist
conveniencer
organize & categorize information to gain insight

39. control freak
realtime
p en
o
individual social
d
se
archive
clo

40. paparazzi
realtime
p en
o
individual social
d
se
archive
clo

41. adhd
control freak
paparazzi
update & pull information to respond adequate

42. self proclaimed guru
realtime
p en
o
individual social
d
se
archive
clo

43. advisor
realtime
p en
o
individual social
d
se
archive
clo

44. narcist / paragnost/’expert’
‘guru‘
advisor /consultant
Obama campaign manager David Plouffe
publish & opiniate to gain footlight

45. scientist
realtime
p en
o
individual social
d
se
archive
clo

46. crowd sourcer
realtime
p en
o
individual social
d
se
archive
clo

47. researcher
‘scienHst‘ crowdsourcer/scientology‐ist
Steven Pinker
psychologist
summarize and claim insight to gain value

48. positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

49. check yourself
performer controller
paparazzi conveniencer
scientist advisor
collector crowd sourcer

50. positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

51. my wrap up

52. listen & learn
design systems where user and service
provider work together to fulfill the service

53. react & connect
create new style dynamic personas and
catch impulses during realtime use.
translate these into an emerging service.

54. engage
create an environment where services adapt
to users for the best experiences and results
bond with your audience, give them a role in
the value-creating process, expand your
value chain

55. thanks!
please react.
www.twitter.com/iskandr
www.targetisnew.com
iskander@info.nl
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