Fred, the Media and Customer Relations Manager at Ektron, needed to energize Ektron's annual customer conference but did not have enough resources to accomplish everything himself. He decided to use advocate marketing by mobilizing Ektron customers on Influitive's AdvocateHub platform. Customers completed challenges like creating "I am Ektron" videos and contributing to a collaborative song, generating promotional content. Advocate marketing through Influitive's platform was successful in crowd-sourcing videos, music, awards submissions and testimonials from enthusiastic customers to enliven the conference. Fred credits Influitive with motivating and mobilizing customers to actively promote Ektron in a way they were eager to do.