Oplægget blev holdt ved InfinIT-arrangementet Temadag om integrering af usability-arbejde i agile udviklingsprocesser, der blev afholdt den 6. maj 2014. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/hvordan_kombineres_agil_udvikling_og_usability-arbejde.htm

1. AGILE UX
WHAT IS GOING ON?

2. INTRODUCTION
Tina Øvad
Engineering Psychologist
Industrial PhD at Radiometer Medical
Working with the integration of user experience design in
the agile software development at Radiometer Medical.

3. MY PROJECT

4. WHAT YOU WILL KNOW
AFTER THIS PRESENTATION
• What is going on in literature
• How it is done IRL
• How to succeed

5. IN LITTERATURE:
PARALLEL UX/SPRINT ZERO

6. IN LITTERATURE:
SATELLITE

7. IN LITTERATURE:
USCRUM

8. IN LITTERATURE:
FURTHER FINDINGS
• The user experience designers initiate their work before
the software development team is engaged, inducing that
the development do not achieve the cross functional
synergy of working interdisciplinary.
• The software developers have not been used as a user
experience work resource.
• Guidance is missing on how to integrate the two
processes in the day-to-day work.

9. IN REAL LIFE
Interviews with eight companies that:
• Develop either software or develop software and physical
products
• Has different sizes
• Has different UX maturity levels

10. IN REAL LIFE
UX MATURITY MODEL
Level
Characteristics
Description
8
Embedded UX
UX design affects the corporate strategy, and UX activities are beyond design.
7
Integrated UX
UX is integrated and used in every phase of the development process and the company begins to
use UX data to determine what should be developed.
6
Systematic UX
process
UX design is used systematic and consistent in the company and there exist multiple activities
and milestones. The company has a UX design standard or a centralized definition of preferred
design patterns.
5
Managed UX
An official UX group exists and a UX manager has the overall view over the UX activities
throughout the company and products. However, UX design is not incorporated in the business
model, but work is done to incorporate UX across the company.
4
UX breakthrough
Management has noticed the ad hoc UX work and UX work gets a budget. UX work is now
planned and the company relays on UX results.
3
UX grass root
movement
Ad hoc UX is the main theme at this level. A UX grass root movement is grabbing the “low-
hanging fruits” and is beginning to conduct simple in-house user tests.
2
UX interest
UX design is recognized, but UX work is developer-driven. The developers have to rely on their
own intuition, personal judgment and logic.
1
Hostility towards
UX
“A good user is a dead user” describes this level very well.
A company often has to have had a design catastrophe before the management is ready to
consider working with UX design.
Based
on
the
usability
maturity
models
by
Nielsen
(2006a),
Nielsen
(2006b)
and
Temkim
(2008)

11. IN REAL LIFE
Terminology

12. IN REAL LIFE
51
2
Ad hoc
Have processes
Are developing a
process
4
3
1
Test + experience
Experience
Test + experience +
theory
0
1
2
3
4
Usability
testing
Customer
visits
Think aloud IDA Heuristic UX tests Developers
observe

13. IN REAL LIFE
51
2
Ad hoc
Have processes
Are developing a
process
5
2
1
Scrum
Scrum + Lean
Scrum + Waterfall
0
1
2
3

14. HOW TO SUCCEED
• Use the software developers as UX resources
• Integrate UX in sprints
• Make and describe UX processes
• Describe how to work with (agile) UX on a daily
basis

15. LITERATURE
Parallel Integration/sprint zero:
• Sy, D., 2007. Adapting Usability Investigations for Agile User-centered Design. JUS - J. Usability Stud. Vol. 2, 112–132.
• Beyer, H., Holtzblatt, K., Baker, L., 2004. An Agile User-Centered Method: Rapid Contextual Design.
• Kollmann, J., 2008. Designing the User Experience in an Agile Context. Faculty of Life Science, University College, London, London.
• Miller, L., 2005. Case Study of Customer Input For a Successful Product.
Satelitte Approach:
• Kollmann, J., 2008. Designing the User Experience in an Agile Context. Faculty of Life Science, University College, London, London.
Uscrum:
• Singh, M., 2008. U-SCRUM: An Agile Methodology for Promoting Usability. Presented at the Agile 2008 Conference, IEEE Computer Society.
Interview with Danish Companies:
• Øvad, T., Larsen, L.B., Yndgaard Sørensen, S., Skriver, J., 2014. The Current State of Agile UX in the Danish Industry. Journal of Usability Studies. (Pending
approval)
• Øvad, T., Larsen, L.B., Yndgaard Sørensen, S., Skriver, J., 2013. The Current State of Agile UX in the Danish Industry – the Report. Submitted to DUXFOR
Maturity models:
• Nielsen, J., 2006a. Corporate Usability Maturity: Stages 1-4. [Online] Available at: http://www.nngroup.com/articles/usability-maturity-stages-1-4/
• Nielsen, J., 2006b. Corporate Usability Maturity: Stages 5-8. [Online] Available at: http://www.nngroup.com/articles/usability-maturity-stages-5-8/
• Temkin, B., 2008. The Customer Experience Journey. [Online] Available at:http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-
journey/

16. CATCH ME AT:
tina.oevad.pedersen@radiometer.dk
http://dk.linkedin.com/in/tinaoevad/