THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
Propaganda
1. Propaganda “ The most powerful tool in molding the nature and the thinking of the new, the modern man is propaganda .” - Schulze-Wechsungen
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6. Persuasive? I think yes. WWI Recruitment poster designed by the Creel Committee
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8. Juxtaposition of word an image , Barbara Kruger Striking use of colour and composition
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11. And to this day … ...And to this day Discovered 15 centuries ago , the power of identifying sin continues. Morals remain, though greatly subdued and diluted. Desire remains and is greatly exploited. There is a saying nowadays in Canada, that we treat sloth with anti-depressants, CEOs are shamed by charges of outrageous greed, pride is a recipe for success, anger is a behavioral management issue, lust is on every billboard and gluttony is an eating disorder . Humanities common experience can be defined within the 7 deadly sins.
16. Left: Art of Threes, Measuring Tape Photography by Lucille Keller Right: Hieronymous Bosch. Oil on panel “ The Seven Deadly Sins and the Four Last Things”
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18. “ Now it is bihovely thing to telle whiche been the sevene deedly synnes, this is to seyn, cheefaynes of synnes. Alle they renne in o lees, but in deiverse manneres. Now been they cleped chieftaynes, for as muche as they been chief and spryng of all othere synnes. Geoffrey Chaucer – The Canterbury Tales Baccus, by Caravaggio The god of wine was often the perfect image of sloth ; artists depicted him lying down surrounded by wine, food and women
23. Jenny Saville captures the frustration of Gluttony The rape of Ganymede, Rubens A blend of human rawness. Lust ? Vengeance ?
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Hinweis der Redaktion
Propaganda has infiltrated our lives. We live in a world informed by image and text, which is confirmed in current mass production, displayed through media. The market is fuelled not so much by the product on offer, as by the way in which it’s offered. Companies are running up against each other in their struggle to overpower the public with a more attractive design, or catchy slogan. The cover of a CD, the TV commercial or even the packaging of frozen pizza all stems from one source – visual language. The world seems to revolve around public opinion, gracefully swinging its direction trying to suit every whim of the modern society. In reality the business is all about manipulation – the question is to what extent is art involved in the collaborative making of advertisement and propaganda? Is the artist guilty or even implicated of subconsciously ‘selling out’? There are many discrepancies found between advertisement and propaganda. Both have an agenda – but advertisement seeks to sell products, connecting with the consumer and encouraging them to make a choice. Propaganda tends to be slightly more sinister, as it is directed at brainwashing the public rather that simply convincing it. Fascists and Communists took propaganda to the extent of terror – by forcing their opinions on the public, propaganda was used to spread the message which would aid the fascists/terrorists/telemarketers (delete as appropriate) to dictate the rules of life to the public. However much unnoticed, art is the main drive behind both propaganda and advertisement. Where would these two be without the origins of imagery which must lay with the artist? Perhaps because art has constantly provided the visual language for advertisement and propaganda, it has become devalued and ‘cheapened’ by its association and therefore creativity is viewed as a ‘marketing skill’. It requires great skill to combine an image with text in such a manner that it could be viewed and assessed in one glance, convincing an audience of both literates and illiterates. The structure of such an image should involve a great deal of thought with relation to layout, colour combination and of course a clever slogan to bind it all together. There is good and evil in this world, and that is why there is propaganda. After all, the customer is always right…
![[object Object],[object Object],Viewer detracts negative message through falsely positive visuals](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)