This presentation refers to the advertisement by Indicia of the Direct Marketinig News for 2010. It shows the analytical capabilities of Tactician Online when it comes to optimize direct mailings

1. chgj INDICIA DIRECT MAIL SOLUTIONS Analyze your drop zone by postal walk/postal code using Indicia postal walk selector and grow your sales. February 2010 General Presentation MASTER OF GROWTH

2. Take control of your mailing Indicia combined it’s vast experience in Geomarketing in North America with up-to-date postal code data from Canada Post to create the most comprehensive and advance direct mail decision support system. Indicia direct mail solutions work with all possible levels of analysis, from the postal code and the postal walks up to the FSA. Indicia will help you get the best from your mailing campaigns by defining the best mailing scenario. MASTER OF GROWTH

4. Maximize your return

5. Reduce waste by using less paper – Go green!

6. Get your mailing solution in a few clicks with our easy to use online tool customized for your needs

7. Use your historical mailing data – Don’t repeat failure – aim at successMASTER OF GROWTH

8. Take control of your mailing Your customer origin data Comprehensive census data upgraded with Indicia Community Clusters Indicia Postal code/walk Selector Your historical sales and mailing Indicia Business Databases MASTER OF GROWTH

10. Know exactly how many deliveries you must make and where to mail

11. Avoid mailing at the FSA level

12. In the next slide, the example map shows selected postal codes ranked by a composite index and historical sales – the greener and bigger – the betterMASTER OF GROWTH

13. Postal walk level analysis Best possible mailing Waste of money MASTER OF GROWTH

15. Integrate your customer data in the postal walk structure – speak the same language as Canada post

16. In the next slide, the example shows a table with all the postal walks in a given drop zone ranked by a composite index that qualify the households using a multifaceted set of census data

17. Avoid mailing in postal walks that are below your custom ROI threshold defined by IndiciaMASTER OF GROWTH

18. Postal code level analysis … Don’t mail to under indexed postal walks MASTER OF GROWTH

19. Online decision support system For more than 15 years, Indicia has partnered with Tactician Corporation to provide a solid online decision support system for it’s customers. With Tactician Online, you get a complete reporting tool with a customizable mapping system at the best possible price on the market. MASTER OF GROWTH

20. Contact For additional information or to set-up an online presentation, contact us at : Olivier Filiatrault olivier.filiatrault@indicia.ca 450-477-3330 #23 or Daniel Lemire daniel.lemire@indicia.ca 450-477-3330 #21 MASTER OF GROWTH