India has a large youth population but lacks skilled workers, leading to high unemployment. The document proposes establishing Yuva Mitra Kendras (YMK) at the taluka level to increase skills and employment. YMK would act as information centers to map skills to opportunities, skill development centers to provide training, and community awareness centers to encourage participation. A pilot project would set up 203 YMK across 20 backward districts to test the model before potential expansion.

1. Boosting Skill set: Increasing the
Employability of Youth
Submission Team:
Sonal Garg
Praveen Prabhakar
Niharika Kori
Aashritha Chowdary T
Prasanth K. G.
Indian Institute of Management, Rohtak

2. India has the largest, youngest population in the world, but also the most
unemployable youth population due to lack of skilled workforce.
Causes of the problem
• Poverty.
• Low literacy level in rural and urban areas.
• Poor level of skills-
– English and Communication skills.
– Analytical and problem solving skills.
• Limited access to and capacity of
vocational training institutes.
• Lack of domain specific knowledge.
• Lack of focus skills required in the current
job market.
• Poor quality of mainstream education.
• Frequent technological changes.
• Annually over 40 million people register
in employment exchanges, only 0.2
million get jobs.
• About 80% of the workforce does not
possess identifiable marketable skills.
• over 75% of the new jobs to be created
will be ‘skill-based’.
Source: Ficci Report,2012
96%
80% 75%
68%
10%
0%
20%
40%
60%
80%
100%
120%
Korea Japan Germany UK India
% of workforce receiving skilled
training in 2008
Solution Proposed
MARKET
ANALYSIS Implementation

3. Even after special emphasis on skill development in the Eleventh Five Year Plan with the
formation of a special task force, NSDC and other ministries have met only 16.5% of their target
for 2012-13
•Set up Yuva Mitra Kendras upto Taluka level.
•Community driven employment.
•It will act as the information, Skill development and Community awareness
Centre
Solution
Proposed
•Expectation-“Coordinated Action on Skill Development” with 3-tier institutional
skill development structure consisting of (i) PM’s National Council(ii) National Skill
Development Coordination Board (NSDCB),(iii) National Skill Development
Corporation (NSDC)created in early 2008 for developing the required employment
facilities to tap most of the available job opportunities in the future .
• Hence the main concern is to map the right person to right skills and thus to the
right employment.
Why this
solution?
•Bottom-up instead of top-down approach for imparting skills.
•Region specific approach.
•Community driven approach.
•Filling the gaps in the existing system by ensuring right job for the right person
with the right skills.
Advantage
over
existing
system
Solution Proposed
MARKET
ANALYSIS Implementation
Source: Ficci Report,2012

4. Yuva Mitra Kendra
(A Community Driven Employment Centre)
Introduction:
It’s a community driven employment center at Taluka level to increase
employability and ensuring employment at grass root level. it would have
co-operative structure at Taluka level and federal structure at national
level. YMK (Yuva Mitra Kendra) will act as the information, Skill
development and Community awareness Centre.
VISION:
To maximize the Indian youth potential by providing them with the right
skills and right employment opportunities thereby ensuring overall
development of youth and the country.
Objectives:
• Information bank for skills available, employment opportunities and
unemployed or under employed youth.
• Recognizing needs and devising solutions at local community level.
• Developing skills as per the current market demand.
• Creating awareness among the people in developing their skills to
increase efficiency in their profession.
• Facilitating special training and awareness program for female
citizen.
Yuva
Mitra
Kendra
Employment
Information
Centre
Skill
Development
Centre
Community
Awareness
Centre
Solution Proposed
MARKET
ANALYSIS
Implementation

5. YMK as Information Centre
Need of Information
• Preparing database of youth.
Attributes like Personal information,
educational qualification, Work
experience, Current domain and
Career preference.
• Mapping available opportunity with
the required skills.
• Follow-up of government
employment opportunities and skill
development initiatives.
• Exploring the scope of -
a) entrepreneurship
b) improvement in parental
occupation
• Finding out favorable jobs and
opportunities for women.
Advantages
• Placing right skill to the right place.
• Imparting right skill to right person
• Developing dedicated skilled workers as
per available opportunities.
• Bringing employer and employee on the
common platform.
• Better negotiable environment for
employer and employee.
• Encouraging entrepreneurship.
• Developing a positive and proactive
network.
YMK
INFORMATION
CENTRE
Functional Algorithm
Solution Proposed
MARKET
ANALYSIS
Implementation
• To measure the magnitude of
problem.
• To analyze the root cause of
problem.
• To determine potential of
employment in region.
• To map skill and education level of
youth.
• To develop trust with people

6. YMK as Skill Development Centre
• To ensure efficiency, productivity,
safety and security.
• Rapid technological advancement
• Specializing in the job and ensuring
quality production.
• To create and attract new
opportunities
• For better remunerations.
• Self employment and women
empowerment
• Short duration vocational courses
based on education level and
available employment opportunities.
• Special aided program as per
technological advancement.
• Promoting skill that helps in setting
up of small scale industry.
• Coordinating with different VET
centre and ministries.
• Encouraging women and farmers to
utilize their non-working time .
• Better efficiency and productivity will
bring better pay in return.
• It will attract investors and new job
opportunities
• Leads to know how of latest
technology.
• Ensuring economic freedom of
women.
• Faster career growth.
• Increasing efficiency and productivity.
Solution Proposed
MARKET
ANALYSIS
Implementation
Need of Skill Development AdvantagesFunctional Algorithm

7. YMK as Community Awareness Centre
• India is socially, culturally and
economically diverse nation.
• Need of each and every community
or locality is different.
• Creating proactive attitude among
people.
• To share the vision youth mitra
kendra.
• To ensure their active participation
• Aligning them with vision of YMK
• Encouraging them to work together and
form co-operatives to solve their
problems.
• Counseling them about new skill
development program of govt. and its
benefits.
• Motivating them to start self employment
activities.
• Convincing about need of proper
education, women employment etc.
• It will unite everyone through shared
interest.
• Community involvement will make
enforcement of plans more effective.
• Helps to identify the their need clearly
• It will encourage positive energy
towards education and development
work
• It will create a pull to drive Yuva Mitra
Kendra
Solution Proposed
MARKET
ANALYSIS
Implementation
Need of Community
Awareness Center
Advantages
Functional Algorithm

8. The 69 districts account for 17.5% of India’s illiterate, 21.12 % of the poor
Source: Indicus Analytics, India today -2003
Selection of 20 backward districts for pilot project
Based on the feedback, expansion of project to
other districts with required modifications.
•Gulbarga
•Godda
•Balangir
•Rayagada
•Mayurbhanj
•Chatra
•Dumka
•Banka
•Siwan
•Changlang
•Tirap
• Lohit
•Damoh
• Dhar
•Jhabua
•Basti
•Bijnor
•Budaun
•Supaul
Most Backward districts
PHASE-1
MARKET
ANALYSIS
Implementation
PHASE-2

9. MHRD
State Level
Centre
District
Level
Centre
Taluka Level Centre ….
District
Level
Centre
…. Taluka Level
Centre
YMK Community
..
…
…. ….
…
…. ….
YMK Model
MARKET
ANALYSIS
Implementation
• Hierarchical structure with offices at 4 levels-
• Taluka level.
• District level.
• State level.
• Central level.
• Hierarchical structure would be responsible for guiding
program in right direction at macro level.
• Taluka level - Engine of YMK Model with community group
attached.
• Human Resource required -2 Yuva Mitra
• District level- Handling and management of all talukas of that
district, Equipped with a expert team to counsel and train
youth.
• Human Resource required -4 Yuva Mitra and 1 officer.
• State level- Handling and management of all districts of that
state, Equipped with a expert team to counsel and train youth.
• Human Resource required -1 Director, 1 Dep.
Director and 4 Staffs
• Central level- Handling and management of all states
• Human Resource required -1 Chairman (1+2) For each
state

10. Cost Estimation for pilot project
Human
resource
Infrastructure Office
Estimation (Cost) No. of
centers
Total cost
Initial Monthly Annual
Talukas 2 Yuva Mitra
lease/Existing
Govt.Facilities
Furniture,
Computers etc.
50,000 30,000 20,000 203 87290000
District
1 officer 4 Yuva
Mitra
Lease/Existing
Govt. Facilities
Furniture, Vehicle,
Computers etc.
250,000 100,000 20,000 20 29400000
State
1 Director
1 Dep. Director
4 Staffs
New separate
building
Furniture,
Vehicle,Sub-Server,
Computers etc.
550,000 150,000 50,000 0 0
Central
1 Chairman
(1+2) For each
state
New separate
building
Furniture, Vehicle,
Main Server,
Computers etc
750,000 1,460,000 100,000 1 18370000
Estimation 135060000
MARKET
ANALYSIS
Implementation

11. THANK YOU..