When great candidates research your company, what will they find? Take control of your employer brand and join the conversation on the world’s largest employer review site—Indeed. Product Director Andrew McGlinchey will show how to optimize your Indeed Company Page by showcasing your unique workplace culture, the people that power your brand and your latest job openings. See how to take advantage of the latest product features and get inspiration from top-performing Company Pages.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).
For more information about how Indeed can help you hire, visit indeed.com/hire.
Enhance Your Employer Branding Strategy With Company Pages
1. Enhance Your Employer Branding
Strategy with Company Pages
Andrew McGlinchey
Product Director"
Indeed
Yana Kogan
Talent Sourcing & Branding Manager"
BASF
10. #indeedinteractive
How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work
13. #indeedinteractive
Indeed Company Page, social media, career
website, video and more
Channels:
Employer branding in 2015
• Ranked #36 by Potentialpark (#86 in 2014)
• Employer of Choice for efforts in support of
diversity, work-life balance, and career
opportunities Forbes, DiversityInc, Universum
and Minority Engineer Magazine
Results:
14. #indeedinteractive
views of Jobs page
(compared to 411,000 in 2014)
1.1 million
Careers section on BASF.com
of all website visitors open at least one job posting
23%
Increased in rank from #106 in 2014 to #21
in 2015 (Potentialpark)
Website
15. #indeedinteractive
Branded job posting
templates
Created to standardize job
postings
Templates contain introductory
language, descriptive EVP/CTO
verbiage and areas for specific
position responsibilities and
requirements
21. #indeedinteractive
Monthly
Company Alerts
Total Views
Mobile Job Views
Dec 2014
10,517
37,029
54%
Jan 2015
13,511
797,668
43%
March 2016
20,153
552,608
45%
Company Page Insights
23. #indeedinteractive
How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work
36. #indeedinteractive
How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work
40. #indeedinteractive
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
How Indeed can help
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work
44. #indeedinteractive
How it will work
Sponsor jobs like you do today
On mobile search results
(when you win the auction)
On desktop search results
(when you win the auction)
Choose a great hero image that tells your story
In emails
(to subscribing job seekers)
46. #indeedinteractive
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
How Indeed can help
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work
47. #indeedinteractive
You’re invited to be a pilot employer
for new Indeed branding features
Contact your Client Services team to participate
Find us at the Company Pages kiosk
in the Indeed Works space to learn more