Acquire New Customers and Explode Your Revenue with Content Marketing
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Content is evolving. No longer are data sheets and your website enough for marketing success. You need a strong content marketing plan to excite potential prospects and attract those already looking into products and services like yours. Join Maria Pergolino, Global VP of Marketing for Apttus, to hear how one of the fastest growing companies in Silicon Valley has gone from 100 to 1000 employees in 3 years using content marketing as the foundation of their marketing strategy.
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Acquire New Customers and Explode Your Revenue with Content Marketing
- 1. Maria Pergolino 12/3/2015 Acquire New Customers and Explode Your Revenue with Content Marketing
- 2. Maria Pergolino Apttus Global Vice President, Marketing @inboundmarketer Previously:
- 3. THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES FIND US AT BOOTH #NUMBER
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- 8. • Articles • Blog Posts • Books/eBooks • Brochures • Case Studies • Demos • Email • Free trials • Images • Infographic • Reference Guides • Resource Libraries • RSS/XML Feeds • Surveys • Radio/TV/Web TV • Videos • Webinars/Webcasts • White Papers • Widgets • Workbook Types of Content • Information Guides • Live Streamed Events • Manuals • Microsites/Web Pages • Online Courses • Podcasts/Videocasts • Presentations • Press Releases • Product Data Sheets
- 10. Find Internal & External Contributors 10
- 11. • Customized Landing Pages & Websites • Personalized Banners (Email) & Video • Personalized Microsites & PURLs Personalized Content – Especially for ABM 11
- 12. • Email • Social Media • Content Syndication • Press • Search Engine Marketing • Website • Sponsorships • Events Good Content is Not Enough Promotion is Key!!!!
- 13. Internally Launch Content (MYOM) 13 • Benefit: Increases your social sharing, and get company-wide support and buy-in • Highlight content: – Sales Calls – Posters/Chair Drops – Internal Newsletters – Collaboration Tools Add Your Screenshot to Layer Below Laptop Screen
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