The Chief Consumer Officer at Discover the power of ambassadors

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The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

Business

Structural Collaboration
with consumers
@TOMDERUYCK

‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK

notDoing everything
consumers ask
@TOMDERUYCK

We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK

#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK

Consumer
collaboration
initiatives
#1
@TOMDERUYCK

Discovering new
opportunities
#1
@TOMDERUYCK

Even the CFO will be happy!
#1
@TOMDERUYCK

Avoid a Collaboration Hangover! #1
@TOMDERUYCK

#2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK

Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK

HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff

Leverage of
results & culture
externally
#4
@TOMDERUYCK

Culture
#5
@TOMDERUYCK
Performance
Communication

Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK

Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards

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