More Related Content Similar to Social Media around the World 2010 (20) More from InSites Consulting (20) Social Media around the World 20101. Social Media around the world
Steven Van Belleghem
Steven@insites.eu
www.insites.eu
www.theconversationmanager.com
2. 2010
SOCIAL MEDIA
STUDY in 14 COUNTRIES WORLDWIDE
Summary:
2.884 consumers (18+), representative total country population.
Data collected on proprietary research panels from InSites Consulting, field in December 2009-Januari 2010.
7 regions worldwide
.
© InSites Consulting
Social Media Study 2
3. 2010
Throughout the report, results are reported on a total base and per region
7 regions worldwide
© InSites Consulting
Southern Europe Australia Eastern Europe Southern America Asia Western Europe Northern America
Social Media Study 3
4. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average, users This log-in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
more than 1 out of four still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. They sometimes. This de-friend tendency
have no intention to stop any of their is less common on professional
memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 4
5. 2010
2010 Edition
Content of this report
People lack trust in their social 20% of the online population are
network websites, especially in already user of a social network
personal websites. When a brand website and will even expand
posts something about itself almost their memberships. 1 out of 4
half of the people think... are users and will…
13% of all users claim to have a
far-from-real image on at
least 1 social network website.
The END
Users are more eager to post
something happy...
Asian and West European users are
completely each others
opposites when looking at their
online behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access their
profiles at their work
because it is blocked by their
employer...
© InSites Consulting
Social Media Study 5
6. 2010
Social Media Study 2010
More on methodology
Survey
Respondents were invited via e-mail to participate in an online survey
Sample
14 countries were included in the sample: Belgium, The Netherlands, United Kingdom, Spain,
Italy, Portugal, France, Germany, Romania, USA, Brazil, Australia, Russia, China
Average sample size for countries = 200
Total sample size = 2884
Quantitative research
Online research on InSites panel (>2,5 mln members)
Representative for internet populations on gender & age
December 2009 – January 2010
Additional weighting was performed based upon country populations, in order to obtain a
representative sample
© InSites Consulting
Social Media Study 6
7. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average, users This log in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
almost 1 out of three still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. The sometimes. This de-friend tendency
have no intention to stops any of is less common on professional
their memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 7
8. 2010
More than 90% know
at least 1 social network
© InSites Consulting
N Social = 2884 / Filter = None
Global Media Study 8
9. 2010
On a global level, Facebook is the most known of the social network sites. 83% of the online population know Facebook
Q : Which of these social network sites do you know, even if only by name?
On average, users
Ranking based upon Total Facebook
100% know
4 sites…
None 90% MySpace
80%
70%
60%
Non-users know 2…
Other 50% Twitter
40%
30%
20%
10%
Hyves 0% Hi5
Ning Netlog
Total
Western Europe
Eastern Europe
Southern Europe
Xing LinkedIn Northern America
Southern America
Orkut Australia
© InSites Consulting
Asia
N Total = 2884 / F = None
Social Media Study 9
10. 2010 Best known social network in each country...
Facebook 68%
Hyves 96%
Facebook 98%
Facebook 90%
Users
Facebook 83%
72%
Facebook 95%
Facebook 94%
Facebook 98%
Facebook 95%
73%
© InSites Consulting
Hi5 97%
Facebook
N per country = About 200
Social Media Study 10
11. 2010 Best known social network in each country...
Facebook 93%
MySpace 47%
73%
© InSites Consulting
Orkut 98% Facebook 96% Facebook
N per country = About 200
Social Media Study 11
12. 2010
Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook.
MySpace holds a second place and Twitter comes third
Q : Which of these social network sites do you know, even if only by name?
AWARENESS Exceeding
countries 0% 25% 50% 75% 100% 10%> Total
10%< Total
Facebook Facebook 83%
MySpace MySpace 73%
Twitter Twitter 64%
Hi5 Hi5 28%
Netlog Netlog 23%
LinkedIn LinkedIn 22%
Orkut Orkut 21%
Xing Xing 10%
Total
Western Europe
Ning Ning 5%
Eastern Europe
Southern Europe
Hyves Hyves 2% Northern America
Southern America
Australia
© InSites Consulting
Asia
N Total = 2884 / F = None
Social Media Study 12
13. 2010
28%
of the internet population
are not active
on a social network …
because they don’t want others to see their personal information
© InSites Consulting
N Europe = 2841 / Filter = None
N Social = 2884 / Filter = None
Global Media Study 13
14. 2010
Usage │Knowledge
Future Intention
Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?
28% 31% will
FUTURE INTENTION become
INTENTION
31% 31%
USER
DON’T KNOW
NO INTENTION
69%
69%
© InSites Consulting
N Total = 819 / F = If non user
Social Media Study 14
15. 2010
Usage │Knowledge
Future Intention
Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?
…Biggest growth
potential in 10%> Total
10%< Total
ASIA…
FUTURE INTENTION 100%
75%
INTENTION
31% 31% NON-USERS THAT WILL BECOME A MEMBER ANYWAY
50%
DON’T KNOW
NO INTENTION
69% 25%
69%
0% Southern Europe
Western Europe
Southern America
Northern America
Australia
Eastern Europe
Asia
W. Europe E. Europe S. Europe N. America S. America Australia Asia
© InSites Consulting
N Total = 819 / F = If non user
Social Media Study 15
16. 2010
The biggest threshold for non-users seems to be their personal information. Almost 3 out of 4 non-users
agree on not wanting to share their personal information
Q : As non-user of a social network website, to what extent do you agree with the following statements on social network sites?
TOP2% AGREEMENT
0% 25% 50% 75% 100% 10%> Total
10%< Total
Don’t want others to
1 71%
see my personal info
Any message can start
leading a life online 2 70%
I do not see an advantage
in having it 3 34%
Total
Western Europe
Eastern Europe
Southern Europe
Don’t want to free any
4 32% Northern America
time for it.
Southern America
Australia
© InSites Consulting
Asia
N Total = 819 / F = If non user
Social Media Study 16
17. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average users This log in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
more than 1 out of four still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. The sometimes. This de-friend tendency
have no intention to stops any of is less common on professional
their memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 17
18. 2010
72%
of the internet population
are active
on at least 1 social network …
TOP3 Brazil 95%
COUNTRIES USA 84%
© InSites Consulting
Portugal 82%
N Europe = 2841 / Filter = None
N Social = 2884 / Filter = None
Global Media Study 18
19. 2010
Within the online population, 72% are connected to at least 1 social network website
Q: Which of the network sites are you currently a member of?
USERS VS. NON USERS
10%> Total
10%< Total
ACROSS COUNTRIES
USERS ARE CONNECTED
TO 1 SOCIAL NETWORK ON
AVERAGE, WITH THE
EXCEPTION OF BRAZIL
AND PORTUGAL
WHERE THEY HAVE 2
SOCIAL NETWORKS ON 100%
AVERAGE. USERS
75%
72% USERS
50%
72%
25%
NON-USERS
28% 28%
0% Southern Europe
Western Europe
Australia
Southern America
Northern America
Eastern Europe
Asia
W. Europe E. Europe S. Europe N. America S. America Australia Asia
© InSites Consulting
N Total = 2884 / F = None
Social Media Study 19
20. 2010 Number of users in each country...
Users 38%
Users 79%
Users 77%
Users 73%
Users
Users 56%
72%
Users 69%
Users 73%
Users 80%
Users 76%
72%
© InSites Consulting
Users 82%
Users
N perAbout = About 200
country
Social Media Study 20
21. 2010 Number of users in each country...
Users 84%
Users 43%
72%
© InSites Consulting
Users 95% Users 79% Users
N per country = About 200
Social Media Study 21
22. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average users This log in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
almost 1 out of three still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. The sometimes. This de-friend tendency
have no intention to stops any of is less common on professional
their memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 22
23. 2010
72% users
with on average 2 memberships
Top3 penetration
1 Facebook 51%
2 MySpace 20%
3 Twitter 17%
© InSites Consulting
N Social = 2884 / Filter = None
Global Media Study 23
24. 2010
Usage │Knowledge
Ex Membership
Q : Which of the network sites were you ever a member of, but currently NOT anymore? (= ex members)
Ranking based upon Total
EX MEMBERS
MySpace MySpace 12%
Hi5 Hi5 7%
Facebook
Netlog
Facebook
Netlog
7%
5%
12% of the online
internet population are
Twitter Twitter 5%
ex members
LinkedIn LinkedIn 2%
of MySpace
Orkut Orkut 2%
Xing Xing 1%
Ning Ning 0%
Hyves Hyves 0%
© InSites Consulting
N Total = 2884 / F = None
Social Media Study 25
25. 2010
Usage │Knowledge
Current Membership
Q : Which of the network sites are you currently a member of?
Ranking based upon Total Facebook
100%
None 90% MySpace
80%
70%
60%
Other 50% Twitter
40%
30%
Orkut is very popular in Southern America.
20%
10%
Hyves 0% Orkut
Ning Hi5 Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Xing LinkedIn
Southern America
Australia
© InSites Consulting
Netlog
Asia
N Total = 2884 / F = None
Social Media Study 26
26. 2010
More than half of the internet population is currently a member of Facebook
Q : Which of the network sites are you currently a member of?
PENETRATION Exceeding
countries 0% 25% 50% 75% 100% 10%> Total
10%< Total
Facebook Facebook 51%
MySpace MySpace 20%
Twitter Twitter 17%
Orkut Orkut 15%
Hi5 Hi5 11%
LinkedIn LinkedIn 9%
Netlog Netlog 8%
Xing Xing 3%
Total
Western Europe
Ning Ning 2%
Eastern Europe
Southern Europe
Hyves Hyves 1% Northern America
Southern America
Australia
© InSites Consulting
Asia
N Total = 2884 / F = None
Social Media Study 27
27. 2010 Social network site with highest penetration in each country...
Facebook 22%
Hyves 63%
Facebook 72%
Hi5 60%
Users
Facebook 29%
72%
Facebook 57%
Facebook 67%
Facebook 73%
Facebook 71%
51%
© InSites Consulting
Hi5 61%
Facebook
N per country = About 200
Social Media Study 28
28. 2010 Social network site with highest penetration in each country...
Facebook 72%
MySpace 18%
51%
© InSites Consulting
Orkut 90% Facebook 76% Facebook
N per country = About 200
Social Media Study 29
29. 2010
Usage │Knowledge
Private versus Professional membership
84% of users are only
member on a personal
72%
is member of at least 1social
website…
network
MySpace LinkedIn
Facebook Xing
Professional
Hyves Only member as well as a Only member
of a Personal of a
Netlog
Twitter
personal profile professional
site site
Hi5
Orkut
Ning
84% 13% 3%
Other
More professional-only
memberships amongs older people
& amongst male…
© InSites Consulting
...
...
N Global = 2065 / Filter = If user
Social Media Study 30
30. 2010
Activities
Personal versus Professional purpose
Q: You are part of the following social network sites. What purposes do you use these sites for? Strictly personal purposes
Strictly professional purposes
PERSONAL VERSUS PROFESSIONAL Both personal and professional purposes
Hyves 78% 5% 17%
Facebook 75% 2% 24%
Most respondents
14%
MySpace 72% 5% 24%
use social networks
Hi5 70% 3% 27% for personal reasons 4%
Twitter 62% 9% 30%
Netlog 61% 2% 37%
Orkut 58% 1% 41%
Ning 43% 19% 38%
Xing 14% 45% 41%
Professional websites
LinkedIn
4% 64% 31%
© InSites Consulting
N Total = 2065 / F = If user
Social Media Study 31
31. 2010
Activities
Personal versus Professional purpose
Q : Which of the network sites are you currently a member of? * Index = % personal purpose - % professional purpose
Q : What purposes do you use these sites for?
The most popular social
HIGH
network websites are used
PENETRATION OF SOCIAL NETWORK WEBSITES
for personal purposes…
LOW
© InSites Consulting
LOW HIGH
Professional Personal
PURPOSE INDEX* OF SOCIAL NETWORK WEBSITES
Social Media Study 32
32. Xing
%
% 1%
95%
%
3%
2%
Ning
98%
2010 Hyves
Facebook has the highest penetration of members
Not aware Aware Aware and once a member Aware and current member
Basis = Total
3% 2% 1%
9% 8% 3%
11%
15% 6%
20% 17%
7%
10%
5% 4% 10%
10%
51% 12%
42%
42% 95% 98%
7% 90%
79% 79% 77%
72%
25%
36%
27%
17%
Facebook
Orkut
LinkedIn
MySpace
Netlog
Hyves
Twitter
Xing
Hi5
Ning
© InSites Consulting
N Total = 2884 / F = None
Social Media Study 33
33. 2010
Usage │Knowledge
Awareness versus Penetration
Q : Which of the network sites are you currently a member of?
Q : Which of these social network sites do you know, even if only by name?
50%
Facebook
HIGH
PENETRATION OF SOCIAL NETWORK WEBSITES
40%
High awareness and high
penetration !
30%
20%
MySpace
Orkut Twitter
LinkedIn Hi5
10%
Ning Other
Netlog
Xing
Hyves
LOW
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
© InSites Consulting
LOW HIGH
low high
AWARENESS OF SOCIAL NETWORK WEBSITES
Social Media Study 34
34. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average users This log in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
almost 1 out of three still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. They sometimes. This de-friend tendency
have no intention to stop any of their is less common on professional
memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 37
35. 2010
Users are saturated?!
Connected People
have no intention to stop
their membership nor do
they feel the need to further
expand their membership
on social network
sites
© InSites Consulting
Social Media Study 38
36. 2010
No Expanding!
43%
Intention
© InSites Consulting
N Total = 2065 / F = If user
Social Media Study 39
37. 2010
Usage │Knowledge
Intention to stop
Q : Are there any network sites you intend to stop your membership of in the near future?
Ranking based upon Total Facebook
100%
None 90% MySpace
80%
70%
60%
Other Hi5
50%
40%
30%
20%
…75% have
10%
no intention
Hyves 0% Twitter
to stop
Total
Ning Netlog
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Xing Orkut
Australia
© InSites Consulting
Asia
LinkedIn
N Total = 2065 / F = If user
Social Media Study 40
38. 2010
Usage │Knowledge
Future membership
Q : Which of the network sites below you would consider becoming a member of?
Ranking based upon Total Twitter
100%
None 90% Facebook
80%
70%
60%
Other 50% MySpace
40%
30%
20%
…43% have
Hyves
10%
0% LinkedIn
no intention
to expand
Ning Hi5 Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Orkut Netlog
Southern America
Australia
© InSites Consulting
Xing
Asia
N Total = 2065 / F = If user
Social Media Study 41
39. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average users This log-in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
almost 1 out of three still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. The sometimes. This de-friend tendency
have no intention to stops any of is less common on professional
their memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 42
40. 2010
Users log in
on average...
2 times a day
... Log in frequency for members
on professional
websites drops to 9 times a
month...
© InSites Consulting
N Social = 2884 / Filter = None
Global Media Study 43
41. 2010
Orkut has highest penetration on weekly usage. 87% of Orkut users log in at least once a week
Q: You are a member of the following social network sites. How often do you log in on these sites?
AT LEAST WEEKLY USE
AT LEAST WEEKLY USE ONLY SCORES OF TOP3 MEMBERSHIP PER REGION DISPLAYED
Orkut 87%
Facebook 76%
78% 57% 78% 85% 88% 83% 44%
Twitter 62%
Hyves 53%
Xing 46%
36% 49% 39% 53% 64% 34% 54%
Ning 46%
MySpace 45%
Hi5 40%
31% 55% 25% 57% 68% 43% 67%
Netlog 35%
LinkedIn 35%
W. Europe E. Europe S. Europe N. America S. America Australia Asia
© InSites Consulting
10%> Total
N Total = 2065 / F = If user
10%< Total
Social Media Study 45
42. 2010
Frequency
Frequency compared with beginning
Q: When comparing your current usage to your usage when you had only just joined them, do you currently log in more or less often than before?
At least 1 out of 3 slows down their usage…
LESS OFTEN THAN LESS OFTEN THAN BEFORE
ONLY SCORES OF TOP3 MEMBERSHIP PER REGION DISPLAYED
BEFORE
MySpace 64%
Hi5 58%
31% 52% 31% 23% 27% 25% 50%
Ning 54%
Netlog 54%
Hyves 49%
44% 53% 57% 64% 51% 66% 60%
Xing 47%
Twitter 42%
LinkedIn 41%
70% 48% 64% 43% 40% 40% 50%
Facebook 34%
Orkut 27%
W. Europe E. Europe S. Europe N. America S. America Australia Asia
© InSites Consulting
10%> Total
N Total = 2065 / F = If user
10%< Total
Social Media Study 46
43. 2010
2010 Edition
Content of this report
90% of the 2.884 participants report On average the social network
to know at least 1 social users log in twice a day.
network website. On average users This log in frequency is higher for
know 4 social network websites personal websites compared with
while non-users know… the professional…
72% of all participants are Sending personal
member of at least 1 social messages is the most popular
network website. This involves that online activity. 83% of users
almost 1 out of three still have no sometimes become a member / fan
membership... of something...
On average users have two On average, connected people have
memberships. Out of all reported about 195 friends. This number
social network websites, reaches a peak in Brazil where
Facebook turns out to be the people have about 400 friends.
winning website. 1 out of 2 … Strictly professional memberships…
Users of social network websites Everyone removes friends
seems to be saturated. The sometimes. This de-friend tendency
have no intention to stops any of is less common on professional
their memberships and they have no websites compared with personal
further intention to expand…
© InSites Consulting
websites...
Social Media Study 47
44. 2010
Twice a day, participants do a certain
activity on their social network website.
This is mainly personal and not professional
related !
with exception from professional network websites
Top 5 activities online
1 Sending personal messages
2 Watching pics, etc.
People like to do these
activities, but would not be
3 Checking status willing to pay for them!
4 Reacting to others’ status
5 Uploading pics
© InSites Consulting
Social Media Study 48
45. 2010
Activities
Penetration Online activities
Q: How often do you do each of the following on social network sites?
...94% of connected people sometimes
AT LEAST ONCE send a personal message!...
0% 25% 50% 75% 100% 10%> Total
10%< Total
Sending personal
Sending personal
messages to friends / 94%
messages
contacts / followers
Watching my friends /
Watching pics, followers'
contacts / etc. 91%
pictures and videos
Checking my friends /
contacts / followers'
Checking status 89%
status
Reacting to friends /
Reacting to others’
contacts / followers' 85%
status status
Uploading pics pictures
Uploading 83%
Sending public
Sending public to friends /
messages 81%
messages
contacts / followers
Adapting my profile
81%
picture
Adapting profile pic
Becoming a member
Becoming a member of 79%
of groups
groups
Giving my ownown status
Giving my 78%
status Total
Becoming a fan of Western Europe
58%
something
Becoming fan of sth. Eastern Europe
Southern Europe
Uploading films 40%
Uploading films Northern America
Southern America
Creating groups
Creating groups 39%
Australia
© InSites Consulting
Asia
N Total = 2065 / F = If user
Social Media Study 49
46. 2010
More than 1 out of three users check out their status several times a week or more
Q: How often do you do each of the following on social network sites?
# TIMES A WEEK - DAILY
0% 25% 50% 75% 100% 10%> Total
10%< Total
Checking status 1 36%
Sending personal 2 32%
messages
Watching pics, etc. 3 29%
Reacting to others’ 4 27%
status
Sending public 5 23%
messages
Giving my own 6 22%
status
Becoming a member of 7 8%
groups
Uploading pics 8 8%
Becoming fan of sth. 9 7%
Total
Western Europe
Adapting profile pic 10 6% Eastern Europe
Southern Europe
Uploading films 11 4% Northern America
Southern America
Creating groups 12 3% Australia
© InSites Consulting
Asia
N Total = 2065 / F = If user
Social Media Study 50
47. 2010
Voyeur !
Type of users
© InSites Consulting
N Total = 2065 / F = If user
Social Media Study 51
48. 2010
Type of users...
VOYEURS ADDICTS
14% 26%
HIGH
LOG IN FREQUENCY 109 * LOG IN FREQUENCY 123 *
ACTIVITY FREQUENCY 19 * ACTIVITY FREQUENCY 95 *
LOG IN FREQUENCY
LOG IN FREQUENCY 13 * LOG IN FREQUENCY 23 *
ACTIVITY FREQUENCY 12 * ACTIVITY FREQUENCY 70 *
PASSIVE USERS SPECIAL OCCASIONS
LOW
47% 13%
LOW HIGH
ACTIVITY FREQUENCY
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* ON A MONTLHY BASIS
Social Media Study 52
49. 2010
Who are they...
VOYEURS ADDICTS
14% • BRAZILIAN • FEMALE 26%
HIGH
• MAINLY PERSONAL MEMBERSHIPS • 18-44 Y.O.
• CURRENT TWITTER MEMBERS • SINGLES WITH NO KIDS
• THEY TRY TO BUILD AN IMAGE ON THEIR PROFILE(S)
• THEY ARE AT EASE ONLINE
• THEY FOLLOW RECENT INTERNET HYPES FROM CLOSE BY
LOG IN FREQUENCY
• MALE • 18-30 Y.O.
• 30-55 Y.O. • USA & RUSSIA
• CURRENT TWITTER MEMBERS • MAINLY PERSONAL MEMBERSHIPS
• MAINLY PROFESSIONAL MEMBERSHIPS • LIKELY TO POST HAPPY EVENTS, HOLIDAY PICS,...
• NO INTERNET EXPERTS • NO INTERNET EXPERTS
PASSIVE USERS SPECIAL OCCASIONS
LOW
47% 13%
LOW HIGH
ACTIVITY FREQUENCY
© InSites Consulting
Social Media Study 53
50. 2010
Becoming a member / fan of a band is most popular amongst people who sometimes become member/fan
of something
Q: You indicated that, sometimes, you become a member or a fan of something. What have you become a member / fan of?
W HAT HAVE YOU BECOME MEMBER / FAN OF
0% 25% 50% 75% 100% 10%> Total
10%< Total
A band
1 44%
A famous person 2 40%
A brand 3 35% Becoming a member of a charity is number 1 in
Australia !
A charity 4 33%
A non-famous person 5 24%
Other
6 17%
Total
Western Europe
Eastern Europe
None of the above 7 10% Southern Europe
Northern America
Southern America
Australia
© InSites Consulting
Asia
N Total = 1723 / F = If sometimes becomes a member / fan.
Social Media Study 54