SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Philips Sleep Well community - Exploring business opportunities in China
Jonne van Wijngaarden
New Business Development Controller
@ Philips
Focus on Finance, IT and a little bit of
market research

Sleeping ID: When I go to bed I sleep
immediately. Always. However, when I wake
up in the morning it usually takes a shower,
coffee and a 1 hr drive to work before I’m
completely awake.
Philips tries to simplify healthcare through
combining unique clinical expertise with human insights
to develop innovations that ultimately
help to improve the quality of people’s lives.
Thomas Troch
Dedicated Community Manager
@ InSites Consulting
Focus on co-creation, design research and
service design

Sleeping ID: Right before I go to bed, I like to
read, check blogs or watch TV on iPhone or
iPad with a drink. When I wake up in the
middle of the night, this is often because these
devices aren’t very comfortable to sleep on…
Sleep has been identified
Context
as one of the key markets
and innovation opportunities for Philips.
3 month project launched to assess
Assignment
sleep market in Asia Pacific region.
Objective was assess market potential
and advise on go-to-market.
Market size and opportunities
Quick scan
in China, India and Japan assessed via desk research.
Decision to zoom in on China opportunities in phase 2,
with request to focus on building consumer insights.
How to build unique insights about
Challenges
Chinese sleeping behaviours
and the Chinese sleep market,
that go beyond already available quantitative insights.
How to deal
Challenges
with the Chinese language?
How to deal
Challenges
with a cycle time of only 9 weeks
between initial phone call and reporting?
An online research community in China
Solution
allows Philips to connect with the culture
over a longer period in time.
Solution   Sleep Well Community

                                      EXPLORE
                                            REVIEW
               PARTICIPANTS
                                         SOLUTION
                                       wEEK CONNECTION
               CO-RESEACHERS

                           UNIQUE VIEW ON THE LIFE OF THE TARGET GROUP
Philips Sleep Well community - Exploring business opportunities in China
Solution   Sleep Well Community


                  HEALTH AND WELL-BEING
                  IN CHINA
                               SLEEPING HABITS
                     SLEEPING
                     PROBLEMS       REVIEW
                                  SOLUTIONS
                         PHILIPS BRAND
                         AND SOLUTIONS
                                      COMMUNITY FUNNEL
Philips Sleep Well community - Exploring business opportunities in China
Philips Sleep Well community - Exploring business opportunities in China
Philips Sleep Well community - Exploring business opportunities in China
Philips Sleep Well community - Exploring business opportunities in China
Philips Sleep Well community - Exploring business opportunities in China
Philips Sleep Well community - Exploring business opportunities in China
Crowd interpretation   Co-researchers challenge our analysis.
Co-rearchers challenge our analysis.
Crowd interpretation
- Explaining findings we don’t fully understand
Co-rearchers challenge our analysis.
Crowd interpretation
- Explaining findings we don’t fully understand
- Illustrating findings with personal examples
Co-rearchers challenge our analysis.
Crowd interpretation
- Explaining findings we don’t fully understand
- Illustrating findings with personal examples
- Going beyond first impressions
Crowd interpretation   Example
Result Confirmation of market potential in China justified
further work on product positioning and concept testing.
InSites approach proven to be
valuable marketing tool
to build high quality qualitative insights in a limited timeframe.
“[…]Last but not the least, I would like to
  say thank you Philips organized such a
   positive community for all of us and
  thank you everyone in this big family .
 You make me learn more and make me
   confident more. I am very happy and
honored to join this fantastic community.
This is a really precious experience for me
 in my life how I can cure my sleeping or



                                       ”
                 not. See you!
Philips Sleep Well community - Exploring business opportunities in China

Weitere ähnliche Inhalte

Ähnlich wie Philips Sleep Well community - Exploring business opportunities in China

XDs Project Outline
XDs Project OutlineXDs Project Outline
XDs Project Outlineerikbohemia
 
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)Consumer Insightment Smartees Seminar 2012 (Ghent - BE)
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)InSites on Stage
 
Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016Phil Barrett
 
Presentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the CrowdPresentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
 
Presence - The key to achieving wellbeing, is knowing (start up concept idea)
Presence -  The key to achieving wellbeing, is knowing (start up concept idea)Presence -  The key to achieving wellbeing, is knowing (start up concept idea)
Presence - The key to achieving wellbeing, is knowing (start up concept idea)Franki Chamaki
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!XPLAIN
 
The Modern Marketer's Guide to Changing Consumer Behaviour
The Modern Marketer's Guide to Changing Consumer BehaviourThe Modern Marketer's Guide to Changing Consumer Behaviour
The Modern Marketer's Guide to Changing Consumer BehaviourSystem1 Group
 
Social Innovation toolkit på Ryslinge
Social Innovation toolkit på RyslingeSocial Innovation toolkit på Ryslinge
Social Innovation toolkit på RyslingeTyge Mortensen
 
Sources And Implications Of Different Perspectives Of...
Sources And Implications Of Different Perspectives Of...Sources And Implications Of Different Perspectives Of...
Sources And Implications Of Different Perspectives Of...Ashley Cornett
 
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...Susan Hillyard
 
(Achieving project multidisciplinary study of philips) projelerde çok di̇si̇...
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇...(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇...
(Achieving project multidisciplinary study of philips) projelerde çok di̇si̇...Suleyman Bayindir
 
Age On Visual Learning Essay
Age On Visual Learning EssayAge On Visual Learning Essay
Age On Visual Learning EssayEbony Bates
 
#ProjectA: Improving NHS ambulance services
#ProjectA: Improving NHS ambulance services#ProjectA: Improving NHS ambulance services
#ProjectA: Improving NHS ambulance servicesHelen Bevan
 
Qualitative research at a Crossroads: where to next?
Qualitative research at a Crossroads: where to next?Qualitative research at a Crossroads: where to next?
Qualitative research at a Crossroads: where to next?Kevin McLean
 
The Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastThe Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastInSites on Stage
 
The innovator's guide to co creation nc
The innovator's guide to co creation ncThe innovator's guide to co creation nc
The innovator's guide to co creation ncNick Coates
 

Ähnlich wie Philips Sleep Well community - Exploring business opportunities in China (20)

XDs Project Outline
XDs Project OutlineXDs Project Outline
XDs Project Outline
 
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)Consumer Insightment Smartees Seminar 2012 (Ghent - BE)
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)
 
Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016
 
Presentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the CrowdPresentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the Crowd
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
 
X ib life enhancement
X ib life enhancementX ib life enhancement
X ib life enhancement
 
Presence - The key to achieving wellbeing, is knowing (start up concept idea)
Presence -  The key to achieving wellbeing, is knowing (start up concept idea)Presence -  The key to achieving wellbeing, is knowing (start up concept idea)
Presence - The key to achieving wellbeing, is knowing (start up concept idea)
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!
 
The Modern Marketer's Guide to Changing Consumer Behaviour
The Modern Marketer's Guide to Changing Consumer BehaviourThe Modern Marketer's Guide to Changing Consumer Behaviour
The Modern Marketer's Guide to Changing Consumer Behaviour
 
Social Innovation toolkit på Ryslinge
Social Innovation toolkit på RyslingeSocial Innovation toolkit på Ryslinge
Social Innovation toolkit på Ryslinge
 
Sources And Implications Of Different Perspectives Of...
Sources And Implications Of Different Perspectives Of...Sources And Implications Of Different Perspectives Of...
Sources And Implications Of Different Perspectives Of...
 
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...
PLCs for a Change? Setting up and Maintaining a Professional Learning Communi...
 
Demos helsinki Anatomy of Impact - What we do?
Demos helsinki Anatomy of Impact - What we do?Demos helsinki Anatomy of Impact - What we do?
Demos helsinki Anatomy of Impact - What we do?
 
(Achieving project multidisciplinary study of philips) projelerde çok di̇si̇...
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇...(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇...
(Achieving project multidisciplinary study of philips) projelerde çok di̇si̇...
 
Hrm project
Hrm projectHrm project
Hrm project
 
Age On Visual Learning Essay
Age On Visual Learning EssayAge On Visual Learning Essay
Age On Visual Learning Essay
 
#ProjectA: Improving NHS ambulance services
#ProjectA: Improving NHS ambulance services#ProjectA: Improving NHS ambulance services
#ProjectA: Improving NHS ambulance services
 
Qualitative research at a Crossroads: where to next?
Qualitative research at a Crossroads: where to next?Qualitative research at a Crossroads: where to next?
Qualitative research at a Crossroads: where to next?
 
The Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastThe Future of Surveys Smartees Breakfast
The Future of Surveys Smartees Breakfast
 
The innovator's guide to co creation nc
The innovator's guide to co creation ncThe innovator's guide to co creation nc
The innovator's guide to co creation nc
 

Mehr von InSites Consulting

Finding your edge at the edges
Finding your edge at the edgesFinding your edge at the edges
Finding your edge at the edgesInSites Consulting
 
From validating to understanding: Why measuring insights strenght is not suff...
From validating to understanding: Why measuring insights strenght is not suff...From validating to understanding: Why measuring insights strenght is not suff...
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
 
10 rules to avoid a Collaboration Hangover
10 rules to avoid a Collaboration Hangover10 rules to avoid a Collaboration Hangover
10 rules to avoid a Collaboration HangoverInSites Consulting
 
Running Research Communities in Asian markets
Running Research Communities in Asian marketsRunning Research Communities in Asian markets
Running Research Communities in Asian marketsInSites Consulting
 
Learnings from Winston Churchill
Learnings from Winston ChurchillLearnings from Winston Churchill
Learnings from Winston ChurchillInSites Consulting
 
Engage, inspire, act: Three stepstones towards developing more impactful prod...
Engage, inspire, act: Three stepstones towards developing more impactful prod...Engage, inspire, act: Three stepstones towards developing more impactful prod...
Engage, inspire, act: Three stepstones towards developing more impactful prod...InSites Consulting
 
Insight-Driven Innovation: Structural collaboration with consumers for breakt...
Insight-Driven Innovation: Structural collaboration with consumers for breakt...Insight-Driven Innovation: Structural collaboration with consumers for breakt...
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
 
Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...InSites Consulting
 
Exploring the world of water - The conversation revolution: brands & people d...
Exploring the world of water - The conversation revolution: brands & people d...Exploring the world of water - The conversation revolution: brands & people d...
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
 
Game on qualitative researchers: Using gamification to increase partipant eng...
Game on qualitative researchers: Using gamification to increase partipant eng...Game on qualitative researchers: Using gamification to increase partipant eng...
Game on qualitative researchers: Using gamification to increase partipant eng...InSites Consulting
 
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...InSites Consulting
 
The Art of Research: Using the power of images to increase the value of the D...
The Art of Research: Using the power of images to increase the value of the D...The Art of Research: Using the power of images to increase the value of the D...
The Art of Research: Using the power of images to increase the value of the D...InSites Consulting
 
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...InSites Consulting
 
Inspirational customer dialogues
Inspirational customer dialoguesInspirational customer dialogues
Inspirational customer dialoguesInSites Consulting
 
Co-everything: The itch of users in innovation
Co-everything: The itch of users in innovationCo-everything: The itch of users in innovation
Co-everything: The itch of users in innovationInSites Consulting
 

Mehr von InSites Consulting (20)

Best of galvanize webinar
Best of galvanize webinarBest of galvanize webinar
Best of galvanize webinar
 
Finding your edge at the edges
Finding your edge at the edgesFinding your edge at the edges
Finding your edge at the edges
 
From validating to understanding: Why measuring insights strenght is not suff...
From validating to understanding: Why measuring insights strenght is not suff...From validating to understanding: Why measuring insights strenght is not suff...
From validating to understanding: Why measuring insights strenght is not suff...
 
10 rules to avoid a Collaboration Hangover
10 rules to avoid a Collaboration Hangover10 rules to avoid a Collaboration Hangover
10 rules to avoid a Collaboration Hangover
 
Research that sparks
Research that sparksResearch that sparks
Research that sparks
 
Running Research Communities in Asian markets
Running Research Communities in Asian marketsRunning Research Communities in Asian markets
Running Research Communities in Asian markets
 
Learnings from Winston Churchill
Learnings from Winston ChurchillLearnings from Winston Churchill
Learnings from Winston Churchill
 
Engage, inspire, act: Three stepstones towards developing more impactful prod...
Engage, inspire, act: Three stepstones towards developing more impactful prod...Engage, inspire, act: Three stepstones towards developing more impactful prod...
Engage, inspire, act: Three stepstones towards developing more impactful prod...
 
Insight-Driven Innovation: Structural collaboration with consumers for breakt...
Insight-Driven Innovation: Structural collaboration with consumers for breakt...Insight-Driven Innovation: Structural collaboration with consumers for breakt...
Insight-Driven Innovation: Structural collaboration with consumers for breakt...
 
Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...Synergizing natural and research communities: Caring about the research ecosy...
Synergizing natural and research communities: Caring about the research ecosy...
 
Exploring the world of water - The conversation revolution: brands & people d...
Exploring the world of water - The conversation revolution: brands & people d...Exploring the world of water - The conversation revolution: brands & people d...
Exploring the world of water - The conversation revolution: brands & people d...
 
Game on qualitative researchers: Using gamification to increase partipant eng...
Game on qualitative researchers: Using gamification to increase partipant eng...Game on qualitative researchers: Using gamification to increase partipant eng...
Game on qualitative researchers: Using gamification to increase partipant eng...
 
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...
 
The Art of Research: Using the power of images to increase the value of the D...
The Art of Research: Using the power of images to increase the value of the D...The Art of Research: Using the power of images to increase the value of the D...
The Art of Research: Using the power of images to increase the value of the D...
 
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...
 
Inspirational customer dialogues
Inspirational customer dialoguesInspirational customer dialogues
Inspirational customer dialogues
 
Co-everything: The itch of users in innovation
Co-everything: The itch of users in innovationCo-everything: The itch of users in innovation
Co-everything: The itch of users in innovation
 
Digging for Gold
Digging for GoldDigging for Gold
Digging for Gold
 
Always-on research
Always-on researchAlways-on research
Always-on research
 
Doing more with less
Doing more with lessDoing more with less
Doing more with less
 

Kürzlich hochgeladen

Neurological history taking (2024) .
Neurological  history  taking  (2024)  .Neurological  history  taking  (2024)  .
Neurological history taking (2024) .Mohamed Rizk Khodair
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptxWINCY THIRUMURUGAN
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024EwoutSteyerberg1
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...Shubhanshu Gaurav
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxNaveenkumar267201
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfHongBiThi1
 
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...Ganesan Yogananthem
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisSujoy Dasgupta
 
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfCONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfDolisha Warbi
 
AUTONOMIC NERVOUS SYSTEM organization and functions
AUTONOMIC NERVOUS SYSTEM organization and functionsAUTONOMIC NERVOUS SYSTEM organization and functions
AUTONOMIC NERVOUS SYSTEM organization and functionsMedicoseAcademics
 
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio..."Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio...Sujoy Dasgupta
 
Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Peter Embi
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionkrishnareddy157915
 
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptx
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptxGood Laboratory Practice (GLP) in Pharma-LikeWays.pptx
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptxLikeways
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets barmohitRahangdale
 
Female Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyFemale Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyMedicoseAcademics
 
Red Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfRed Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfMedicoseAcademics
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfHongBiThi1
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptPradnya Wadekar
 

Kürzlich hochgeladen (20)

Neurological history taking (2024) .
Neurological  history  taking  (2024)  .Neurological  history  taking  (2024)  .
Neurological history taking (2024) .
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
 
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
QUESTIONS & ANSWERS FOR QUALITY ASSURANCE, RADIATIONBIOLOGY& RADIATION HAZARD...
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosis
 
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfCONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
 
AUTONOMIC NERVOUS SYSTEM organization and functions
AUTONOMIC NERVOUS SYSTEM organization and functionsAUTONOMIC NERVOUS SYSTEM organization and functions
AUTONOMIC NERVOUS SYSTEM organization and functions
 
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio..."Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
 
Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024Clinical Research Informatics Year-in-Review 2024
Clinical Research Informatics Year-in-Review 2024
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung function
 
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptx
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptxGood Laboratory Practice (GLP) in Pharma-LikeWays.pptx
Good Laboratory Practice (GLP) in Pharma-LikeWays.pptx
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets bar
 
Female Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before PregnancyFemale Reproductive Physiology Before Pregnancy
Female Reproductive Physiology Before Pregnancy
 
Red Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfRed Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdf
 
Cone beam CT: concepts and applications.pptx
Cone beam CT: concepts and applications.pptxCone beam CT: concepts and applications.pptx
Cone beam CT: concepts and applications.pptx
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.ppt
 

Philips Sleep Well community - Exploring business opportunities in China

  • 2. Jonne van Wijngaarden New Business Development Controller @ Philips Focus on Finance, IT and a little bit of market research Sleeping ID: When I go to bed I sleep immediately. Always. However, when I wake up in the morning it usually takes a shower, coffee and a 1 hr drive to work before I’m completely awake.
  • 3. Philips tries to simplify healthcare through combining unique clinical expertise with human insights to develop innovations that ultimately help to improve the quality of people’s lives.
  • 4. Thomas Troch Dedicated Community Manager @ InSites Consulting Focus on co-creation, design research and service design Sleeping ID: Right before I go to bed, I like to read, check blogs or watch TV on iPhone or iPad with a drink. When I wake up in the middle of the night, this is often because these devices aren’t very comfortable to sleep on…
  • 5. Sleep has been identified Context as one of the key markets and innovation opportunities for Philips.
  • 6. 3 month project launched to assess Assignment sleep market in Asia Pacific region. Objective was assess market potential and advise on go-to-market.
  • 7. Market size and opportunities Quick scan in China, India and Japan assessed via desk research. Decision to zoom in on China opportunities in phase 2, with request to focus on building consumer insights.
  • 8. How to build unique insights about Challenges Chinese sleeping behaviours and the Chinese sleep market, that go beyond already available quantitative insights.
  • 9. How to deal Challenges with the Chinese language?
  • 10. How to deal Challenges with a cycle time of only 9 weeks between initial phone call and reporting?
  • 11. An online research community in China Solution allows Philips to connect with the culture over a longer period in time.
  • 12. Solution Sleep Well Community EXPLORE REVIEW PARTICIPANTS SOLUTION wEEK CONNECTION CO-RESEACHERS UNIQUE VIEW ON THE LIFE OF THE TARGET GROUP
  • 14. Solution Sleep Well Community HEALTH AND WELL-BEING IN CHINA SLEEPING HABITS SLEEPING PROBLEMS REVIEW SOLUTIONS PHILIPS BRAND AND SOLUTIONS COMMUNITY FUNNEL
  • 21. Crowd interpretation Co-researchers challenge our analysis.
  • 22. Co-rearchers challenge our analysis. Crowd interpretation - Explaining findings we don’t fully understand
  • 23. Co-rearchers challenge our analysis. Crowd interpretation - Explaining findings we don’t fully understand - Illustrating findings with personal examples
  • 24. Co-rearchers challenge our analysis. Crowd interpretation - Explaining findings we don’t fully understand - Illustrating findings with personal examples - Going beyond first impressions
  • 26. Result Confirmation of market potential in China justified further work on product positioning and concept testing. InSites approach proven to be valuable marketing tool to build high quality qualitative insights in a limited timeframe.
  • 27. “[…]Last but not the least, I would like to say thank you Philips organized such a positive community for all of us and thank you everyone in this big family . You make me learn more and make me confident more. I am very happy and honored to join this fantastic community. This is a really precious experience for me in my life how I can cure my sleeping or ” not. See you!