The Power of Online Ambassadors
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Presentation of @jcaudron at Social Media Forum 17/12/2013 #digimedia
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The Power of Online Ambassadors
- 1. The Power of Online Ambassadors Social Media Forum @jcaudron
- 2. Jo Caudron °1968 Founder & CEO Co-Founder Digital Consulting Firm Social Media Campaigning Platform President
- 3. Situation: Traditional media are suffering from digital transformation… ! Yet most online content gets low (organic) reach
- 5. ROI?
- 6. We can use key influencers Or other forms of sponsoring
- 7. Is this authentic? What’s the alternative?
- 8. Solution: Activate your real ambassadors on social media
- 11. Situation: Most of them don’t actively share on social media. And therefore need to be activated.
- 13. Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration The connection funnel
- 15. I’m here Not here LATENT MANIFEST Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration The connection funnel
- 16. NEED FOR ACTIVATION LATENT MANIFEST Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration A matter of asking.
- 17. Ambassadors are overloaded with intensive tasks (writing stories, creating movies, …). ! Asking them to just seed your (brand) message is the easiest form of ambassadorship. ! Yet it is highly effective !
- 18. NEED FOR ACTIVATION LATENT MANIFEST Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration Don’t be demanding from the start.
- 19. LATENT MANIFEST Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration Many people Low threshold Few people High threshold
- 20. NEED FOR ACTIVATION LATENT MANIFEST Receive Engage Share Input Become one Interest Love Advocacy Cocreation Collaboration Content Marketing strategy Social Media strategy Ambassador strategy
- 21. Practical: How do you start?
- 23. In practice Trigger Employees Timing Roll-out define your „social objects” Identify Social objects define a frequency ! ambassador segmentation & planning think about a community manager ! install your tool-set belonging pride Clients, fans,… exclusivity status rewards
- 24. In practice Trigger Employees Timing Roll-out define your „social objects” Identify Social objects define a frequency ! seeder segmentation & planning think about a community manager ! install your tool-set belonging pride Clients, fans,… exclusivity status rewards 1. Social Audit 2. Seeding calendar 3. Social Seeder
- 25. http://www.socialseeder.com Invitation email. A selected group of ambassadors gets an email, inviting them to participate in a specific seeding campaign. ! Landing page. The link in the email leads to a landing page. There, people can choose on which platform they want to seed the message. They are free to participate and are free to seed the message on one or multiple platforms. ! Seeding. People can add a personal note and the message is posted to the platform of choice. In the backend, conversion is tracked in a live dashboard.
- 26. Measuring the impact Live tracking the full impact of the seeding campaign, per seeder, per social network, ...
- 27. Case: Bloovi
- 30. You don’t need thousands of ambassadors.
- 31. Seeding mails
- 33. Thomas Van den Elzen - Community Manager „With each seeding campaign we easily reached extra traffic of over 800 people to our website. On top of our normal traffic of that day. ”
- 34. Thanks ;-) @jcaudron jo@dearmedia.be 00 32 475 43 80 98
- 35. About DearMedia
- 36. Our Services Our Domains Consulting Online Trendwatching Mobile Presentations Social Trainings Digital Transformation
- 37. Our Field of Activities Online Mobile Social Future Marcomm ! Digital Transformation Modeling: Digital impact on traditional communication, media, business, ...
- 40. DearMedia, twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem // twitter.com/ilsebollen// twitter.com/imkedielen linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/IlseBollen // linkedin.com/in/HelenaVanEykeren facebook.com/DearMedia youtube.com/DearMedia slideshare.com/DearMedia