This document outlines a campaign called "Adventurers in Nature" that aims to promote extreme sports and social responsibility. The campaign will take place in Kamjel, Mazandaran Province and involve excavating in nature. It had over 16,000 followers directly on social media. The document details the vision, marketing activities, and divisions of the campaign into parts A, B and C. It emphasizes building an audience through partnerships with brands like Quiksilver and using both online and traditional advertising methods. Photos included show past events like a press conference and outdoor activities to generate awareness for the campaign.

1. Adventurers in nature
SUMMER 2013
DESIGN BY SADRA SHARIATMADARI

5. Social Responsibility campaign
Adventurers in nature
Location: Kamjel- Mazandaran Providence
Excavate in heart of nature

6. Extreme and
Campaign vision
Culture
Extreme sport
Marketing and PR
New marketing activity
Awareness
Social Corporation

7. More than 16000 person follow us directly
Quiksilver opening day

8. 64% men
36% women
Quiksilver opening day

9. More than 24 idea room
and
10 brain storming room
Idea designing PR Marketing Rock climbing
Video and Audio Visual Web Rescue

10. Study on idea Idea ProjectionCampaign strategy
Financial
SWOT Analysis

11. Introduction
And
Inviting people
Training
and
excavating
Documentary
Plan divisions
Part A Part B Part C

12. Introduction
And
Inviting people
Part A
Quiksilver opening
And introducing plan with website
and PR activities to its fan club and
create world of mouth WOM
between our target group
In less than two week
REAL SHOCK
Press conference in Milad tower
Online marketing by persianblog group
WOM in Cinema gholhak cermony
Milad tower’s event
ATL advertising by Navand

13. Trust company
Fast growing
audience
Using existed
media
Why we started with Quiksilver?

14. SMART Starting= Fast growing
Before Now
Just a simple plan
No audience
No budget
No PR and online
activities
No ATL or BTL
No material to present
Powerful armies
More than 16000
direct audiences
Powerful PR and On-
Line marketing
We have more than 80
ATL and BTL
We have the richest
materials now

15. Successful campaign need to have
powerful army
Quiksilver’s stores
Adernalin’s stores
Gholhak cinema
Milad tower ‘s club
Direct marketing
Persian blog group
Bartarinha group
More than 65 websites
Online marketing
Newsletter
Social media
Adventurers.ir
Online marketing
Navand ADS Agency
ATL
Oxygen Royal
Fix
Adernalin
GYM

16. See what happened for Quiksilver and simulate what will happen to you?
Increase awareness
Media coverage
ATL advertising
Change ranking
Change brand positioning
Press conference
Great opening
Perfect documentary
Brand adaptation
ALL IN ONE

17. Press conference
Milad tower VIP room

18. Gholhak Cinema Cermony

19. Local flight in Iran with brand’s flag

20. Adaptation photography in Tehran

21. Campaign in Milad tower

22. Opening day

23. Opening day

24. Opening day

25. Do you like origami?
Plane paper will
transform into many
shapes
Our plan is so similar to an origami
You decide which shape will useful
for your organization

26. Our next step
Practice in
GYM
And in
Nature
ATL ADS
Press
Conference
And
Media
coverage
Video before
Event
36 episode
Online
marketing
Daily
newsletter
Adventure in
website
By
Lottery
plan
Night in
Milad Tower
And
Nights in stuff’s
home
Night Before
Journey

27. In the road
3 days
In
canyon
5 Nights
Show!!

28. Thanks for your time and your attentions