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Lion Brand Yarn Company ,[object Object],[object Object]
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Our strategy : Become a valuable source of information and a vital community for people interested in knitting and creating in order to earn the right to market to them.
Tactics ,[object Object],[object Object]
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How do we know what to say on Facebook?
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Who will set up the page and be the voice of Lion Brand? ,[object Object],[object Object],[object Object],[object Object]
How do you build a fan base?
Compelling content brings in fans organically.
Newsletter promotion
Blog
Website
Catalog
Fans Get You Fans ,[object Object]
Suggest to Friends on Facebook
Advertise on Facebook ,[object Object]
Facebook vs. Print Ads
Engage with younger demographic
Facts of Life on Facebook ,[object Object],[object Object],[object Object],[object Object]
Marketing with Facebook ,[object Object],[object Object]
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Benefits of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]

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