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Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

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Ignitus
Ignitus

With thousands of social media tools available, how should you determine which ones are best for your business? This presentation gives an introduction to social media for businesses with a focus on Twitter, Facebook, and LinkedIn.

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Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation for
Social Media Is Not ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popular Tools At-A-Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OMG! No way. She said that?
Check out our new product! What do you think?
 
Social Media: How It Works
What Your Customers Expect Online: It’s Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Your Customers Expect Online: How It Helps You ,[object Object],[object Object],[object Object],Increased sales Greater brand recognition
Twitter: What Is It? ,[object Object],[object Object],[object Object]
twitter.com/Ignitus
Twitter: Who’s Using It ,[object Object],[object Object],[object Object],1 Time Magazine, August 2008 2 ComScore, December 2008
[object Object],Compete 2009 siteanalytics.compete.com
Twitter: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success on Twitter: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: What Is It? ,[object Object],[object Object],[object Object]
 
Facebook: Who’s Using It ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press
Facebook: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success on Facebook: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: What is it? ,[object Object],[object Object],[object Object]
 
LinkedIn: Who’s Using It ,[object Object],[object Object],[object Object],[object Object],http://www.web-strategist.com/
LinkedIn: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Measuring Success with LinkedIn: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion
Decide Which Social Media is Right for You
Think About
 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kimberly L. Sanberg Ignitus, Inc. [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation: http://ignitusinc.com/presentations

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Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

Hinweis der Redaktion

  1. Who’s familiar with social media? Who’s here with a nonprofit or for-profit?
  2. Who’s on LinkedIn? Facebook?
  3. Part of this will inevitably be criticism. You have to be prepared for that
  4. “ Tweet”
  5. 14 millions visitors or users signed up
  6. Start with just one