6. Knowledge ~ Vision ~ Insight
Brand = Culture Brand = Community
àč KNOWLEDGE: Who are you? Understand
your companyâs DNA
àč VISION: What do you want to be?
àč INSIGHT: Who are you speaking to?
Whatâs your audience (or market)?
9. Corporate culture shift
àč Humanize the company
àč Information sharing & engaging to create
dialogue/ conversations
àč From hierarchical to horizontal
relationships (social media democratizes)
12. Where to start?
àč Use social media to demonstrate
executive support and build confidence
throughout the organization.
àč Or start small with a narrow and specific
purpose - consider a starter set of social
media purposes that are magnetic to
individuals to attract them into
collaborative communities.
13. Influence on company
strategy & growth
àč Bringing together àč Collaborate and
ideas of global share information
workforce
àč Widening of
àč Productivity personal
improvement, redu networks, build
cing email professional
relationships, impro
àč Faster finding
ve own status and
people, info, expert
creating
ise
communities
14. The big social experiment
Many companies are
stumbling blindly into
social media
marketing without a
measurement
strategy in place.
15. Listening to customers
âYou've got to let the
conversations
happen, even if you
might not like all of
that conversation, it's
going to happen
around the water
cooler anyway.â The
thing is to be there
when they do happen!
16. Revisit tradition for innovation
Organizations that
develop social media
measurement
strategies which align
key success metrics
with business
objectives will evolve
more quickly. This
requires a pragmatic
strategy &
measurement plan.
17. Social marketing analytics
âŠis the discipline that
helps companies
measure, assess &
explain the
performance of social
media initiatives in the
context of specific
business objectives.
20. Thank you! Learn more: gnostix.gr
Email us at info@gnostix.gr
Follow us @gnostix on Twitter
Meet us on LinkedIn at linkedin.com/company/gnostix
Visit our blog at gnostix.gr/blog
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Hinweis der Redaktion
Social media measurement has helped dozens of organizations take a Methodical Pragmatic and Common Sense approach to measuring social marketing initiatives