Opening the conference: Marco Ferrario (Bookrepublic's CEO) and Marco Ghezzi (Bookrepublic's CTO) introduce IfBookThen 2012

1. Words of IBT12

2. SPEED

3. OOOPS
…THERE S AN ELEPHANT IN THE ROOM QUALITY

4. OOOPS METADATA
…THERE S AN ELEPHANT IN THE ROOM
Photo by flor.O

5. OOOPS
…THERE S AN ELEPHANT IN THE ROOM PRICING
Photo by Dan of the Day

6. OOOPS
…THERE S AN ELEPHANT IN THE ROOM PRICING
Photo by failblog.org

7. OOOPS
SOCIAL
…THERE S AN ELEPHANT IN THE ROOM READING,
DISCOVERABILITY
Library Poster - 1960s

8. OOOPS BUYING &
…THERE S AN ELEPHANT IN THE ROOM READING
EXPERIENCE

9. OOOPS SELF
…THERE S AN ELEPHANT IN THE ROOM
PUBLISHING

11. SPEED,QUALITY, METADATA,
PRICING,DISCOVERABILITY, SOCIAL READING
BUYING & READING EXPERIENCE,SELFPUBLISHING
AND ELEPHANTS
And, of course…
BOOKS & PUBLISHING

12. SPEED

13. OOOPS
SOCIAL
…THERE S AN ELEPHANT IN THE ROOM READING,
DISCOVERABILITY