Third of of the Data Business Models. Sebastian Posth presents Publishing Hurts, which offers tools to trak real time sales on the major retail stores.

1. IfBookThen, 19 March 2013
Monitor, Or What Is A
„Trade Impact Factor“?
Sebastian Posth
@sposth

2. CC-BY-SA-3.0 Headscratcher

3. Question
What online publishing data
(related to ebook publishing)
are relevant to publishers?
CC-BY-SA-3.0 Victorgrigas - @sposth

4. Question
What online publishing data
might be relevant to
retailers, as well?
CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth

5. Absolute Sales
Monthly sales reports
from retailers, basis for
KENPEI,
accounting and royalty
settlement
Obligatory!!
CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth

6. Sales Indicators
Daily/realtime sales trends
from retailers, used to
indicate sales
Of course!! Why not?
CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth

7. Blogs
Reviews on professional
and non-professional blogs
and websites
How will titles be
discussed?
CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth

8. Detailed User Feedback
Customer reviews
‣ in stores
‣ on review sites
‣ social reading platforms
What do readers think?
CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth

9. User Behavior
‣ Via library lendings
‣ Reads on subscription
services and social reading
platforms
‣ Inbook tracking of reading
habits
GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth

10. Relative Indicators
Sales rank
‣ Ebooks charts
‣ Top100-lists
Want! Fun!
Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth

11. Info On Traction
Buzz on social media
platforms Facebook,
Twitter, Google+
(Sentiment analysis)
Alerting service!
CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth

12. E-commerce
‣ Referrals (incoming URLs)
‣ Upselling rate (via reading
samples)
‣ User segmentation
‣ Keywords search,
shopping basket
CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth

13. Authors and Publishers
‣ Number of page
impressions
‣ Number of followers,
likes, subscribers / friends
Relevance?

14. Marketing Activities
‣ Scheduled marketing,
promotion or social-media
campaigns
‣ Specific budget for Google
Adwords or Facebook-adds
CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth

15. Skope
What to do with all the data and
information?
Answer specific and
relevant questions!
CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth

16. „Trade Impact Factor“
Meassure of trending titles
and their social impact
Sales data + context
information generate:
Trade Impact Factor
© picsfive, via http://de.123rf.com - CC-BY-SA-3.0 @sposth

17. Publishing Data Networks
‣ Shops will provide
salestrends (and other data)
to publishers
‣ Publishers will provide
,trade impact data‘ to shops
CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth

18. Company Goals
‣ Infrastructure for the mutual
exchange of data between
publishers and retailers
‣ Optimizing data driven
retail marketing & distribution
CC-BY-SA-3.0 @sposth

19. Company Launch
‣ Project start Sept. 2012
‣ Publishing Data Networks
(GmbH, Q2/2013)
‣ Sebastian Posth,
+ Co-founder
+ Strategic investor
CC-BY-SA-3.0 A.Savin - CC-BY-SA-3.0 @sposth

20. Company Goals
‣ Infrastructure for the mutual
exchange of data between
publishers and retailers
‣ Optimizing data driven
retail marketing & distribution
Thanks!
s.posth@googlemail.com @sposth
CC-BY-SA-3.0 @sposth

21. Credits
Text: CC-BY-SA-3.0 by Sebastian Posth
Monitor logo: CC-BY-NC-ND-3.0 by Sebastian Posth
Background images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-
SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-
SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-
BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNU
Free Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0
by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14)
CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-
SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via Wikimedia
Commons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr.
See http://creativecommons.org/licenses.
S. 16) © picsfive, via http://de.123rf.com/ (Urheberrechtlich geschuetztes
Eigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutzt
werden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oder
herunterladen werden)