Third of the Content Business Models. Miral Sattar presents BiblioCrunch, a book-publishing marketplace.

1. Miral Sattar
@miralsattar | @bibliocrunch
miral@bibliocrunch.com

2. Mission
“To become the world’s leading book
publishing marketplace”
Publishing professionals Authors and Publishers
Connect
from around the world from around the world
Create exceptional
books
2

3. My Journey so far in Publishing
“Media companies are falling behind because they're failing to adapt
their business models to what consumers want.”
Miral Sattar, Founder of BiblioCrunch.com
• B.S. Computer Engineering, Columbia
• M.S. Digital Publishing, NYU
• Software Developer for 7 years
• 4+ years at TIME
• Senior Product Development Manager
• Launched digital initiatives
(video, apps, blogs, e-books)
• Left TIMEto launch BiblioCrunch.com
Recognized a need in the • BiblioCrunch.com – community platform where
book space!
you can create e-books on the fly and access a
marketplace of book publishing professionals
3

4. Digital publishing is expected to grow to $2.7B by 2013,
nearly nine times larger than 2009
400 381 $3,500
350
$3,000
• eBook unit sales will
skyrocket
300
$2,722  By 2013, U.S.
271 $2,500 consumers will
CAGR=72% purchase 381 million
250
$2,079 eBooks, roughly four
$2,000
times the amount
200
175
purchased in 2010
$1,500
$1,436
150 • eBooks will bring
substantial revenues
100
103
$894
$1,000  In the next three
years alone, eBook
$500
sales will grow 72%
50 34 annually to reach
$313
nearly $2.7B
0 $-
2009 2010 2011 2012 2013
Total US E-book Sales (Millions) Total US E-Book Revenue (Dollars)
Source: Yankee Research Group 4

5. The Problem
• Publishers are downsizing and will need
to rely on freelancers to support
business
• It’s challenging & expensive for authors
and publishers to find qualified book
professionals to help publish exceptional
books
• Most authors would rather focus on
Publishing writing rather than spend time on the
for traditional responsibilities of publishers:
Dummies
– Editing
– Production & Conversion
– Proofing
– Cover Design & Layout
– Sales and Marketing
– Distribution
– App Development
5

6. Give individuals and companies access to trusted
professionals to help publish books seamlessly
Freelancers are the future
6

7. Who uses our services?
Authors (traditional and
self-published)
Publishers (large
Who uses BiblioCrunch? publishers, magazine
publishers)
Literary Agents
Independent Presses
7

8. The Market
The Publishing Services Spectrum
DIY* Full-Service Traditional
Self-Service
Authors Publishers
Opportunity to fill unmet need
Professional editing Cover & Design App development
Blog tour organizers Marketing & Publicity Fact Checking Proofing
Conversion Enhanced Features Distribution Book trailers producers
BiblioCrunch takes offline community interactions between authors/publishers and book publishing
professionals, and brings them online to make book publishing seamless
*DIY: Do It Yourself 8

9. Our Solution
1 2 3
You have an book You launch a You hire a vetted
publishing need project professional
• Need PDF -> • Budget • Portfolio
EPUB
• Required Skills • References
• Cover Design
• Editing • Deadline • Online
payments
• Distribution

10. Most Popular Categories
How are they using it?
1 Editing • Copy editors
• Developmental editors
• Proofreaders
• Prevent glaring errors and typos
2 Conversion • PDF to EPUB, MOBI
• InDesign to EPUB, MOBI
3 Marketing & PR • Blog tours in place of author tours
• Book launches and promotions
• Reaching niche markets
• Pitching to TV stations, news
outlets, and radio shows

15. How We Make Money
Description
1 Subscription fee for • Tiered plan (Monthly, Quarterly, Yearly)
premium services • Premium services include access to
professional directory, member
messaging, and event discounts
• Author concierge services
• Project transaction fee waived
2 Project transaction fee • 13% project transaction fee
• Project transaction fee waived if user
converts to subscription plan

16. Milestones to Date
Beta platform launched in 2012
 14,000 Facebook fans
 2,500 Twitter followers
 Community of over 2,500 registered authors
 500 registered publishing professionals