SlideShare a Scribd company logo
1 of 25
Download to read offline
24symbols
α
Foto equipo
24symbols
= cloud + social + freemium
On the cloud
Social
Freemium Business Model

Free: ability to read ebooks, free and with non-intrusive
ads

Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%

Affiliation: we redirect traffic to your e-commerce site
or wherever you sell your printed books Goal 2%
β
24symbols
Product




    HTML5   Web   iPad app
Why




1. Product      3. Control




2. Marketing   4. Income
■  Multi-device
                   (browser, iPad,
                   HTML5)
                ■  Cloud reader
                ■  Cloud DRM
                ■  Social capabilities
                ■  Subscription service
                ■  Offline read
                ■  Internationalization
Why > Product      & Localization
                ■  Real-time reader
                   usage statistics
■  Edition, Author and
                     Publisher Pages in
                     24symbols
                  ■  Sharable in
                     Facebook, Twitter,
                     Google+ (virality)
                  ■  Organic positioning
                     in search engines
                  ■  Internationalized
Why > Marketing   ■  Recommendations
■  Traffic and
                   Social stats
                ■  Real-time
                   info
                ■  Cloud DRM
                ■  No
                   exclusivity
Why > Control
                ■  Flexibility
■  Additional revenue source

               ■  One answer to
                  cannibalization concerns

               ■  Low risk
Why > Income
24symbols
γ
Press Coverage
Milestones
2011        Q1        Q2        Q3        Q4

Users       10,000    25,000    37,500    50,000

iPad Apps         -        -    15,000    30,000

Facebook    10,000    25,000    25,000    25,000
Fans
Twitter     1,500     3,000     3,500     4,000
Fans
Pages       120,000   350,000   550,000   800,000

Books       500       1,500     2,750     4,500
Catalog
24symbols
24symbols as a Service

                                                 Now you can have the
        Your content




                                                 24symbols technology
                                                 in your organization.

                                                 We offer our platform
                                                 as a service so you can
                                                 publish your content to
Your users and Social Reader
           24symbols Cloud




                                                 your users.
Rowing constantly
" Multi-device, social cloud reader

" Brand recognition

" More than 50K users, on the way to
  75K

" Number of pageviews up month after
  month

" Bestselling titles already in Spain,
  soon in UK
Thanks




Justo Hidalgo
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com

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24symbols

  • 2. α
  • 5. = cloud + social + freemium
  • 8. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10% Affiliation: we redirect traffic to your e-commerce site or wherever you sell your printed books Goal 2%
  • 9. β
  • 11. Product HTML5 Web iPad app
  • 12. Why 1. Product 3. Control 2. Marketing 4. Income
  • 13. ■  Multi-device (browser, iPad, HTML5) ■  Cloud reader ■  Cloud DRM ■  Social capabilities ■  Subscription service ■  Offline read ■  Internationalization Why > Product & Localization ■  Real-time reader usage statistics
  • 14. ■  Edition, Author and Publisher Pages in 24symbols ■  Sharable in Facebook, Twitter, Google+ (virality) ■  Organic positioning in search engines ■  Internationalized Why > Marketing ■  Recommendations
  • 15. ■  Traffic and Social stats ■  Real-time info ■  Cloud DRM ■  No exclusivity Why > Control ■  Flexibility
  • 16. ■  Additional revenue source ■  One answer to cannibalization concerns ■  Low risk Why > Income
  • 18. γ
  • 20. Milestones 2011 Q1 Q2 Q3 Q4 Users 10,000 25,000 37,500 50,000 iPad Apps - - 15,000 30,000 Facebook 10,000 25,000 25,000 25,000 Fans Twitter 1,500 3,000 3,500 4,000 Fans Pages 120,000 350,000 550,000 800,000 Books 500 1,500 2,750 4,500
  • 23. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content to Your users and Social Reader 24symbols Cloud your users.
  • 24. Rowing constantly " Multi-device, social cloud reader " Brand recognition " More than 50K users, on the way to 75K " Number of pageviews up month after month " Bestselling titles already in Spain, soon in UK