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IDENTIVE LAUNCHES NEW CONVERGED ACCESS ID GROUP
             John Menzel appointed VP of Access Control ID Solutions

SANTA ANA, Calif. and ISMANING, Germany, January 26, 2012 – Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products, services and solutions for the
identification, security and RFID industries, today announced that it has formed a new
product group focused on addressing the growing need for standards-based, integrated
access control from the door to the network. The new Converged Access group aims to
build on innovative technology specially developed for the Identity as a Service / SaaS
offering of idOnDemand as well as the traditional strength of Identive in network access
smart card reader technology. The new group will be headed by access control industry
veteran John Menzel, as vice president Access Control ID Solutions.


“The uniqueness of our SaaS offerings from idOnDemand lies, in addition to our
exceptional software and infrastructure backbone, in a new range of converged readers
and credentials; we needed to develop readers and credentials that work across a large
number of different technologies to be able to offer a truly pioneering SaaS solution
covering both physical and cyber access. It is these unique, patent pending, product
technologies that we now launch to the wider industry as part of our ID Infrastructure
offerings,” said Ayman S. Ashour, CEO of Identive. “John Menzel is a true visionary in
the ID industry and was amongst the first to pursue a standards-based approach in the
physical access world. I am thrilled that John is joining us as we apply our traditional
strength in network access products to the larger market for physical access control and
the rapidly growing market of converged access products.”


John Menzel has over fifteen years of senior management experience in a range of
successful enterprises. In 2003 he co-founded XceedID, an innovative, high-growth
secure RFID reader and credential company, where he served as CEO and President
until its acquisition by Ingersoll Rand in 2008. Following the sale, he continued with
Ingersoll-Rand Security Technologies in General Manager and Director of Marketing
Strategy roles. Prior to XceedID Menzel held senior executive positions with major


                                                                                           /More
security industry companies, including Director of Business Development & Technology
Integration for embedded proximity technology and Product Marketing Manager for
iCLASS® smart card products at HID Corporation, a division of Assa Abloy. Most
recently he was Vice President of Marketing for CNL Software, a leading provider of
physical security information management software. Menzel earned a B.S. from the
College of Architecture, School of Building Construction, at the University of Florida.


“After decades of proprietary systems dominating the physical access market, there is a
permanent trend towards standards-based solutions, which is helping to fuel the
convergence of cyber and physical access credentials within organizations,” explained
Menzel. “This has created a very natural opportunity for Identive to provide converged
solutions that draw from a robust and growing IP portfolio    and years of experience with
delivering tens of millions of smart card readers, in order to leverage the new wave of
highly secure identity credentials. I am excited to join Identive, be reunited again with
several colleagues from earlier years and to be able to deliver next generation converged
access solutions.”


About Identive Group
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and
services address the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in the government,
enterprise, consumer, education, healthcare and transportation sectors. Identive’s
mission is to build a lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive expansion. For
additional info visit: www.identive-group.com. 



Note: iClass is a registered trademark of HID Global.

Contacts:
Darby Dye                      Lennart Streibel
+1 949 553-4251                +49 89 9595 5195
ddye@identive-group.com        lstreibel@identive-group.com




                                                                                          Page 2 of 2

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Identive | Press Release | Identive Launches New Converged Access ID Group

  • 1. IDENTIVE LAUNCHES NEW CONVERGED ACCESS ID GROUP John Menzel appointed VP of Access Control ID Solutions SANTA ANA, Calif. and ISMANING, Germany, January 26, 2012 – Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products, services and solutions for the identification, security and RFID industries, today announced that it has formed a new product group focused on addressing the growing need for standards-based, integrated access control from the door to the network. The new Converged Access group aims to build on innovative technology specially developed for the Identity as a Service / SaaS offering of idOnDemand as well as the traditional strength of Identive in network access smart card reader technology. The new group will be headed by access control industry veteran John Menzel, as vice president Access Control ID Solutions. “The uniqueness of our SaaS offerings from idOnDemand lies, in addition to our exceptional software and infrastructure backbone, in a new range of converged readers and credentials; we needed to develop readers and credentials that work across a large number of different technologies to be able to offer a truly pioneering SaaS solution covering both physical and cyber access. It is these unique, patent pending, product technologies that we now launch to the wider industry as part of our ID Infrastructure offerings,” said Ayman S. Ashour, CEO of Identive. “John Menzel is a true visionary in the ID industry and was amongst the first to pursue a standards-based approach in the physical access world. I am thrilled that John is joining us as we apply our traditional strength in network access products to the larger market for physical access control and the rapidly growing market of converged access products.” John Menzel has over fifteen years of senior management experience in a range of successful enterprises. In 2003 he co-founded XceedID, an innovative, high-growth secure RFID reader and credential company, where he served as CEO and President until its acquisition by Ingersoll Rand in 2008. Following the sale, he continued with Ingersoll-Rand Security Technologies in General Manager and Director of Marketing Strategy roles. Prior to XceedID Menzel held senior executive positions with major /More
  • 2. security industry companies, including Director of Business Development & Technology Integration for embedded proximity technology and Product Marketing Manager for iCLASS® smart card products at HID Corporation, a division of Assa Abloy. Most recently he was Vice President of Marketing for CNL Software, a leading provider of physical security information management software. Menzel earned a B.S. from the College of Architecture, School of Building Construction, at the University of Florida. “After decades of proprietary systems dominating the physical access market, there is a permanent trend towards standards-based solutions, which is helping to fuel the convergence of cyber and physical access credentials within organizations,” explained Menzel. “This has created a very natural opportunity for Identive to provide converged solutions that draw from a robust and growing IP portfolio and years of experience with delivering tens of millions of smart card readers, in order to leverage the new wave of highly secure identity credentials. I am excited to join Identive, be reunited again with several colleagues from earlier years and to be able to deliver next generation converged access solutions.” About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, NFC and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education, healthcare and transportation sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. For additional info visit: www.identive-group.com. 

 Note: iClass is a registered trademark of HID Global. Contacts: Darby Dye Lennart Streibel +1 949 553-4251 +49 89 9595 5195 ddye@identive-group.com lstreibel@identive-group.com Page 2 of 2