1. WELCOME B25 | First Floor |Okhla 1, New Delhi 110020
INDIA

2. We d e s ign th e us er’s E XPE RIE NC E on
“non-p h ys ical” p rod u cts .

3. FYI
Farming Your Ideas
Design Advisory | Smart Apps | Business Mockups | Social Media Consulting

4. 4
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

5. 3 point something
viewpo
A debate
in t

6. Divide
The Great Debate
Noteboo
k Vs. Tablet

7. er
the us
It’s all about Mobile Technology.

8. u th
yo
my
In
Session: Is your next notebook a tablet?
Sunil Malhotra
Founder, Ideafarms
CII Conference on Mobile Business
Enterprises, Application & e-Governance
2 February 2012, 11:50
ITC Park Sheraton. Chennai

9. 1.What c an
Everything should go mobile*
*Tablet - subset of mobile

10. Q: What can go Mobile?
A: Everything …
10
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

11. … but should Everything?
11
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

12. http://www.slideshare.net/bryanrieger
12
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

13. ?
Tablet = Notebook + Mobility
Notebook = Tablet + Keyboard
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

14. http://www.slideshare.net/bryanrieger/going-mobile-2010-by-yiibu
14
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

15. So the more important question is …
… what should go Mobile?
15
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

16. people
It’s ab ou t devic es …

17. … s om e magic dus t …

18. Tablets make it look like …
http://www.siemens.com/press/pool/de/pp_med/2007/medus200711011-04_300dpi.jpg
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

19. … child’s play
http://blog.bfbm.com/wp-content/uploads/2011/05/IMG_61081.jpg
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

20. The interface allows you to Touch …
http://www.flickr.com/photos/artcenternabi/5491116358/sizes/l/in/photostream/
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

21. …Pinch, Zoom, Rotate, Move around …
http://www.flickr.com/photos/duncanchannon/3882988726/sizes/l/in/photostream/
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

22. Augment your environment
Enterprise Collaboration
http://www.matthewbuckland.com/wp-images/futureofsocialnetworking02.png
22
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

23. Scribble as you would on a piece of paper
maybe a brainstorming tool
23
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

24. … in real time, real space
http://www.motorola.com/web/Business/Products/Wireless%20LAN%20Devices/Integrated_Services_Platforms/_Images/_StaticFiles/IMG_8257_tablet.jpg
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

25. Instant ordering
http://www.agilysyseurope.com/sites/default/files/Landing%20page/Sub%20page/iPad_demo_0.jpg
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

26. http://www.tabletpc.com.au/product/3732/45314/motion-computing-cl900-rugged-slate-tablet-pc/
26
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

27. http://www.ruggeddepot.com/product_images/uploaded_images/panasonic-toughbook-cf-h1-6.jpg
27
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

28. Yes it IS Pocket Science!
http://blog.visa.com/wp-content/uploads/PATH_PayWave_shot.jpg
28
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

29. 2.Why
The Business Cause for mobile*
*Tablet - subset of mobile

30. Why mobile?
Reduce cost
ia
Cr iter r Improve efficiency
fo
to …
i ng *
mov obile
m Jump on the Bandwagon
:-(
None of the above?
’
to ‘what
Go back
* S o u rce : Id e afarm s ’s conve rs atio ns with p ote ntial s take h old e rs .

31. Pe op le d on’t care ab ou t devices ,
th e y care ab ou t what it enables them to do.

32. My car is not a computer

33. 3.How
Mocku
p
Develop your mobile* app
*Tablet - subset of mobile

34. 34
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

35. What Why
Design Biz
How
Tech
USERbility
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2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

36. The Future is already here!
http://www.pranavmistry.com/projects/sixthsense/
36
2 February 2012 © Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.