This is a draft presentation by Sergio Cabral about new business models for Advertising Digital NewsPapers using PageSense Technology.

1. FLIP and PAGESENSE
DIGITAL ADVERTISING
2010
TRENDS AND OPORTUNITIES FOR DIGITAL NEWSPAPERS

2. IdeaValley
Sergio Cabral Cavalcanti
IdeaValley- Brasil
PageSense ©
New Opportunities in
Digital Advertising for
Digital News Paper Age
© 2009 –

3. Agenda
- About us
Introduction - About Market Changes
-The Self-Service Age
Self-Service with - What to Sell , What to Delivery
PageSense - PageSense and Fly by Page
Example - Brief Demo

4. 50 Internet
IdeaValley was Newspapers in
Founded in 2000 FLIP 3D Format
120 Internet
Top Premiun Domains for Magazines
Special Projects: Taxi.com.br –
Direito.com.br – Advogado.com.br –
WiMax.com.br – DiskPizza.com.br – Help.com.br
– TV.com.br , Informatica.com.br ,
Curitiba.com.br and many others …
Content Branding and New Midia in FLIP and
Target Advertising for MOBILE format
Digital NewsPaper and
Social Midia

5. Mar ket-
Changes
…1984 1985 2005 Today
Physical Internet Broadband The New Wave
Midia Age Begins Today Begins
Brand , tradition
Technical Possibilities / Project few points
and Human
Only Rules High Resolution
with DialUp
Unlimited
Content Independent of Origin ( users can real participate and interact )
Resources are the No Design Design
main suport for this
Content Independent of Destination ( users can interact from any place )
Age. No Resolution New Interfaces
Content independent of the Device ( users can interact at any momment )
easy to use
Physycal Based High
Process are Opportunities forspecialization
Business the Digital Advertising Bi-Directional
Success Key 1 Convergence Content-Advertising Interaction
Enjoy the Practially
Physical Unidirectinal
Participate on the Self Service Scenario
Equipament and No End-User
Supriment Interaction
Managment are the
Success key 2

6. The Real Market Change
The Market will not more be a Client !
The Market will stay Client !

7. What to Offer , What to sell ,
What to delivery ?
The Answer: Self Service !

8. Some self-service possibilities related
with Newspaper Industry Value Chain
SelfService
What I wanna from …

9. The Self-Service for Digital Newspaper

10. Concept of
Eletronic Magazine
•Eletronic Magazine are not only a transcription of
the Press Midia Content to a Eletronic Midia.
•Eletronic Magazines are a Form Factor Metaphora
capable to act as a plataform for a new series of
business , technical and personal models of usage
of the Internet.

11. FirstStep
Preparing for the Future
Create the FLIP Metafora from the Real
World for Digital NewsPaper
Advantages:
Atractive User Experience
Non Linear Navigation like website
High User Atention
Not Rocket Science
Near Zero Maintanence
Self-Service Models
Real World Metafora MEANS:
Comercial People can sell FLIP
Ads like Real World , so Zero
Impact for who is selling
End-User has Zero Impact
Adoption and have a
compreensive way to interact

12. SecondStep
Preparing for the Future
Allow Users Select what they Wanna
for Content
Allow Users Select what they Wanna
for Ads
Allow users define who they are ( some
ones are many ones )
Allow users define who he is
Allow uses define their Preferences
PROS
Fantastic Fidelization
Fantastic ROI
High Comptetitive Aproach
Suport for Hiperlocal-One2One
Suport for One2SocialGroup
CONS
Users may dont know what they
wanna

13. THE GOOD NEWS
The FLIP Metafora for Digital NewsPapers
creates a giant number of new inventory
spaces very easy to measure and sell

14. NewInventory
Preparing for the future
Each Click on a Content brings Contextual Ad related with the
Content , and also sponsors.
Theretheir Adsmuch search answerinside the newspaper that
Advertisiser is buy specific more X-Centers wich
will bring
can
togheter with the
words
you can monetize with Clicks and
Events on Zoom Tooll will bring aa Relevance Ad related
Each Click inside High FLIP Digital
NewsPaper Zoom andusing
with the focus of the the Context.
PageSense
Technology! FLIP one page an Ad will appear related with
Each time that the user
Average Context of the Page and User Definitions
Each time the user ask for printing a page , an Ad will appear related with
The print operation and Context of the Page

15. Diários Associados
Brief Example
Preparing for the Future
Using PageSense in
Estado de Minas
Newspaper

16. Example1: Content-Center and Tools
Advertising Click CLICK
Context Brand
Advertsing
Brand
Social Midia

17. Example2: Page-Center
Click to Page Turn
Advertising Appears
for each Page-Turn
Context Related

18. Example3: Search-Center
Page Turn
Page-Center will Bring an Ad
Make an Search
Found
Print Result
Search-Center will Bring an Ad
The Busines Model Here
Is to Sell Words in the
Data Base Search Engine
And Associate Results with
Brand and Ads

19. The new Inventory for Digital
NewsPaper in FLIP Format
Content-Center
Page-Center Print-Center
Zoom-Center
Tools-Center
Search-Center

20. The Self-Service Possibilitie
Integrating Digital News Paper
with Vertical Portals

21. Self-Service
Scenario 1: user define Preferences for Reading
Scenario 2: user define Preferences for Ads
Scenario 3: 1 + 2
Example
Content, News,
Jobs, Cars ,
Real State ,
Consummer ,
etc ...
Vertical Portal
Social Midia
Cars ,
Real State ,
Jobs

22. Road Map

23. Organization
Strategy RoadMap
2007-8 The Big Challenge will be
here. Maybe there is no
more diference between
content and advertising. All Multi-Format
Users can Full will be information !!! FLIP ,
interact in the Mobile ,
Social
chain value in Site ,
Advertising Vertical Portals as
all veicules an Ad Server for
Jobs ,
Real State ,
Cars
Web 3.0
Social Midia
Full WEB 2.0 Vertical Portal Integration
Digital News Paper

24. Sergio Cabral
IdeaValley – Founder
Sergio@ideavalley.com.br
Obrigado