3. WHO AM I
The Michael you know from the Agenda The other Michael
- 2005: Siemens VDO, Strategy & Marketing - Since 1995: DJ and Producer
- 2006: Frost & Sullivan, Strategy Consultant
- 2010: Remote Control Productions, Business &
Finance Manager
- 2011: Newtracks, Business Development Manager
Unfortunately still
without the big Hit
7. THE INDUSTRY LOVES SOCIAL GAMES, TOO
$76.6 million $46.6 million $70.5 million
8. STRONG PLAYERS MAKE IT DIFFICULT
Revenue 2010: MAU 2011:
418 million EUR 33 million
MAU: 38 million
DAU: 7 million
9. WATCH OUT FOR THE BLUE OCEANS
Generate high growth and profits by creating new
demand in an uncontested market space, or a
"Blue Ocean", than by competing head-to-head
with other suppliers for known customers in an
existing industry.
10. NOW ABOUT „NEXT BIG THING“
1999: Music Industry
$ 27 billion
12 years later
12. Rihanna Justin Bieber Lady Gaga
43,084,977 34,582,000 42,148,932
Fans are more
active than ever
on platforms like
Katy Perry Eminem
33,645,229 45,093,944