Back to UBC for another year for conversation with the Sauder MBA Candidates in Ron Cenfateli's MBA Class. This time we talked about Media and the changes affecting the Newspaper business - then we spent the second half talking about Retail. Ongoing theme - Digital/the Internet is the great equalizer leveling the playing field everywhere.

1. Media to Retail
business is changing
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2. Who’s this guy?
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3. Who’s this guy?
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4. Who’s this guy?
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5. Who’s this guy?
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6. Who’s this guy?
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7. Who’s this guy?
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8. Who’s this guy?
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9. Chief Revenue Officer
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44. Understanding the Changing
Purchasing Process
MANY BRANDS
FEWER BRANDS
FINAL CHOICE
BUY
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45. Understanding the Changing
Purchasing Process
INTEREST
AWARENESS
FAMILIARITY
THE LOYALTY LOOP
BOND
ADVOCATE
BELIEF ACTION
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46. Understanding the Changing
Purchasing Process
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47. Understanding the Changing
Purchasing Process
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48. 94%
search online shop offline
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49. Online Shopper Characteristics
‣ Better informed
‣ Savvy & Sophisticated
‣ High Expectations
‣ Busy
‣ Better Educated
‣ Significant time online
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50. wishpond is a
Local Shopping Platform
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52. find the right products
Online Shoppers at the best price
from the nearest store
increase sales and
lower marketing costs
Local Retailers by publishing inventory
online
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53. publish product inventory to
search engines
social networks
mobile applications
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54. by
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56. GoSocial Suite
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57. GoSocial Store
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58. GoSocial Deals
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59. GoSocial Mall
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60. What Next
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63. ian@wishpond.com
@ian_cruickshank
www.linkedin.com/in/iancruickshank
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