Opening presentation from the July 2014 AWS Cloud School Event, which took place in Dublin on July 15.

1. Welcome to
Cloud School
@AWScloud @AWS_UKI

2. Welcome to Cloud School
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
15 July 2014

3. Feedback. It’s really important to us
Please fill out the survey that you
receive after the event
#AWS #CloudSchool

4. Thanks to our
Sponsors

7. Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
What are the latest AWS services ?

8. Why are organisations using AWS?

9. The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility

10. Why does agility matter?

11. Storage PhotosMusicHotels

12. Old World:
Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow

13. A Culture of Innovation: Experiment Often & Fail Without Risk

14. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth

15. Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

16. 10 regions
26 availability zones
51 edge locations

17. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

18. Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user experience
to any device
(your app)
Instant-on
end user experience
HD video quality application streaming
Captures user input to send back
to the cloud
Responsive and consistent experience
across devices
Simple pay-as-you-go pricing
Now Available to All

19. Amazon AppStream
Character creator Golf swing improvement Aircraft maintenance training
Now Available to All

20. WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Monthly pricing—no long-term commitments
Pre-installed software or bring your own licenses
Easy integration with MS Active Directory
Available in the EU West Region

21. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies
can do on their own
2
43 price reductions
since 2006
#4: Cost Savings and Flexibility

22. AWS Trusted Advisor: Automated Cost Optimization and Advice
1,000,000+
recommendations
!
$207M
in cost reductions
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
!
-Amazon Web Services

23. Who is using AWS and what are they using it for?

24. Startups on AWS

26. 150,000
people are hosted
on any given night

27. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
January 2013
4 MillionTotal # Airbnb Guests

28. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
September 2013
9 Million
Up by over 5 million since the beginning of the year
Total # Airbnb Guests

29. 0
250
500
750
1,000
2010 2011 2012 2013
24
48
432
1,000
Total # EC2 Instances

30. 0TB
13TB
25TB
38TB
50TB
2010 2011 2012 2013
50TB
294GB
4TB
23TB
Total Photos Stored in Amazon S3

31. EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

32. Why AWS?

33. “We have a 5-people
operations team.
AWS allows us to devote our resources
and mindshare to the core business.”

35. Enterprises on AWS

36. 70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle

37. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
News
distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery

38. #3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing

39. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

40. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

41. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

42. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

43. What are the latest AWS services?

44. aws.amazon.com/blogs/aws
!
aws.amazon.com/new
@AWScloud @AWS_UKI

45. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 896 new services and features
• Introduced over 35 major new services
• Announced 44 price reductions
+239
2014
Amazon Mobile
!
Analytics
Amazon Cognito
AWS Zocalo

46. March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
239 New features in
2014 so far including …
Amazon WorkSpaces available to all
customers
!
March 26, 2014
24
Amazon AppStream available to all
customers
!
!March 12, 2014
35
34 56 38
19
Introduced T2, New Low-Cost, General
Purpose Instance Type for Amazon EC2
!
July 01, 2014
Introduced Amazon Mobile Analytics
!
July 10, 2014
Introduced Amazon Zocalo
!
July 10, 2014

47. We’ve announced price reductions 43 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%

48. Let’s Get Started
ianmas@amazon.com
@IanMmmm