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Lead love vidyard
- 1. Loving Leads that Love Video Ian Hutchinson @Ihutchinson Ian@vidyard.com Video Marketing Specialist
- 3. I Almost didn’t Come to this Event #LeadLoveDenver @Ihutchinson @Vidyard
- 5. Tweet Time How do I look? First Impressions? What are you hoping to learn? #LeadLoveDenver @Ihutchinson @Vidyard
- 6. Lead Love: SALES LOVES LEADS TOO #LeadLoveDenver @Ihutchinson @Vidyard
- 7. Tactical Tips! I Want to Help Rapportive (Gmail Plugin) Ad Blocker (no more internet/YouTube ads) Spotflux (VPN - Canadian Netflix) Ghostery (cookie tracker) Alexa (website traffic rank) #LeadLoveDenver @Ihutchinson @Vidyard
- 8. AGENDA ▶ Me & the Funnel ▶ Why Video? ▶ Pitfalls & Getting Started ▶ YouTube ▶ Success Stories ▶ Best Practices with Video ▶ Tracking and Measuring Rapport ▶ Campaigns #LeadLoveDenver @Ihutchinson @Vidyard
- 9. Shave Time, Shave Money #LeadLoveDenver @Ihutchinson @Vidyard
- 10. ME & SMARKETING ▶ IBM ▶ Vidyard – We are hiring ▶ Selling to Marketers ▶ Learning what Marketers do ▶ Producing Beautiful Content ▶ Smarketing & Working together #LeadLoveDenver @Ihutchinson @Vidyard
- 13. Right Message Right Time Right Person #LeadLoveDenver @Ihutchinson @Vidyard
- 15. Video Has Changed #LeadLoveDenver @Ihutchinson @Vidyard
- 16. Some 2014 Landmarks • Video is 90% of Internet Traffic • Netflix and YouTube each made 4.5 Billion Last Year • Video allows marketing to build Rapport • CMOs are Getting a Bigger Budget #LeadLoveDenver @Ihutchinson @Vidyard
- 18. Where are you at with Video? A. B. C. D. E. No Videos No Idea Sometimes Often LOVE VIDEO #LeadLoveDenver @Ihutchinson @Vidyard
- 19. What are the Goals? Awareness? Sales enablement? Leads? Support & Training? Revenue? Communication? #LeadLoveDenver @Ihutchinson @Vidyard
- 20. Where are most Companies at with video? • Recognize ‘Why Video’ • 100+ Videos • 1000+ Webinars Where is the ROI? Who owns video? No strategy! #LeadLoveDenver @Ihutchinson @Vidyard
- 21. What are the Pitfalls? • Production • Strategy – content, process, people and plan • Distribution • Routine and re-using/re-purposing content #LeadLoveDenver @Ihutchinson @Vidyard
- 22. Camera Shy? #LeadLoveDenver @Ihutchinson @Vidyard
- 23. Tweet Time What is your pitfall? Funny pictures? Marketing quotes? #LeadLoveDenver @Ihutchinson @Vidyard
- 24. What Do I Need to Produce a Video? #LeadLoveDenver @Ihutchinson @Vidyard
- 25. Where Can I Get Content? • Internal • Agency • User Generated @imagebrew (local high end production) #LeadLoveDenver @Ihutchinson @Vidyard
- 26. What Should I Keep in Mind? • Attention Span • Personality • Purpose • Audio #LeadLoveDenver @Ihutchinson @Vidyard
- 27. Common Themes • Splash screens matter! • Short attention spans #LeadLoveDenver @Ihutchinson @Vidyard
- 28. Examples of Cool Use Cases • Rockwell + GoPro • Pebble & Kickstarter • Salesforce Video Library #LeadLoveDenver @Ihutchinson @Vidyard
- 30. Distribution • • • • • Email Website Social asset Sales Asset Blog Partners & Advocates • Press Release #LeadLoveDenver @Ihutchinson @Vidyard
- 31. Using Video in Email #LeadLoveDenver @Ihutchinson @Vidyard
- 32. YouTube • Search and SEO • Drive individuals back to your .com • ReelSEO • YouTube.com/advertise #LeadLoveDenver @Ihutchinson @Vidyard
- 33. Home Depot #LeadLoveDenver @Ihutchinson @Vidyard
- 34. What are the Metrics? • • • • • • • Impressions Views Engagement Subscribers Session Time (YouTube) Site Stickiness/SEO Video CTAs #LeadLoveDenver @Ihutchinson @Vidyard
- 35. THE VIDEO ANALYTICS DILEMMA ▶ Who? ▶ What? ▶ When? ▶ Where? ▶ How Long? #LeadLoveDenver @Ihutchinson @Vidyard
- 36. THE VIDEO ANALYTICS DILEMMA #LeadLoveDenver @Ihutchinson @Vidyard
- 37. At the End of The Day • • • • Interest In a Topic With engagement Took this next step #LeadLoveDenver @Ihutchinson @Vidyard
- 38. How many of you are familiar with Marketing Automation? A, It is a core part of my job B, I’m familiar with it C, I’m not familiar with it #LeadLoveDenver @Ihutchinson @Vidyard
- 39. What can Marketers do? • • • • Segment Nurture Score Inform Sales Improve content & distribution #LeadLoveDenver @Ihutchinson @Vidyard
- 40. Repurpose • • • • • Segment assets Transcript Blog post Whitepaper Podcast #LeadLoveDenver @Ihutchinson @Vidyard
- 41. Lead Quality > Quantity Lead Scoring 101 Demographic – Title, Account, Industry Behavioral (site visits, event visits, email click through). – Behavioral focus here. Buy Signal (I raised my hand – call me!!!!!) #LeadLoveDenver @Ihutchinson @Vidyard
- 42. Behavioral Video View will tell you: • Topic • Engagement Time #LeadLoveDenver @Ihutchinson @Vidyard
- 43. How Warm Are Your Leads? • Timing? • Source? • Engagement? #LeadLoveDenver @Ihutchinson @Vidyard
- 44. An Example #LeadLoveDenver @Ihutchinson @Vidyard
- 46. QUESTIONS? Suggested Topics: Fun Videos Future of Television YouTube’s Future Getting Started w Video Analytics Marketing + Sales Repurposing content Superbowl Commercials Life in Canada Shy? Tweet the Question! #technology #LeadLoveDenver @Ihutchinson @Vidyard
Hinweis der Redaktion
- The only important thing on this slide is my contact info.
- Show of hands – who are the audience?
- Just as a heads up
- My most embarrassing tweet was on my Twitter history (1,000 people and 50,000 followers).
- Need to include the #LeadLoveDenver for Twitter wall and the @Vidyard for my crew in Canada and the @Ihutchinson if you want me to follow up later.
- We all love leads… But for sales, the tag line is love your customers, respect your prospects and ignore the unqualified.
- I want this presentation to be as helpful as possible. These slides will be posted elsewhere.
- Table of contents – tell them you want them to be excited about marketing, video and the future.
- Start with a video
- Review my historyFun fact – Canadian bike ride?
- This is what I thought Sales did… I would have put everything above Interest into Marketing’s hands.
- Marketing does way more than I expected. Organized chaos?
- Facebook LookalikeWhat if Dollar Shave Club used image recognition to target those that had either shaved recently or cut themselves shaving?
- This is just an adorable picture. Its also a segway into video.
- Tell story of your father renting a camera and you doing the disappear/reappear routine. Movie magic.
- Talk about how the companies that adopted the internet first were paid off.
- The Future of the Internet is TelevisionVimeo, YouTube, Netflix, Hulu
- Where are we at?
- Think about your content – what does it do for you?
- Talk about how webinars, camtasia,brainshark,youtube and vine are all helping.The organic rise of videoNo head of video
- - The concept of bloggingHard/newReminder in your calendar and make a videoTweet at me if you have the reminder!
- Guide to the internal studios and editing ($3,500).Shout out to Ben (expensive videos). Ben from Image Brew (Events, video submission contests, Smartshoot
- It’s marketing basics…
- - 8% boost if you create a unique landing page with autoplay- 100% boost for good splash screenReference Breaking Bad – first 5-15 seconds
- Rockwell – processPebble – DIYSalesforce – CMS tools
- Most videos never have a plan. Review what is paid, owned and earned.
- More tactical tips
- How to set this upAnimated GIFSStreaming video inside the email is coming
- Give a shout out to Brainrider (autocompletes on YouTube)
- Marketers getting commissions
- List
- This is a shout out to Vidyard – we are leading the pack in this way.
- I’m about to talk about concepts related to marketing automation.
- See people take the same asset and send it out to others (co-brand it).
- - Timing of pushing the data to sales was the first thing I worked with.
- Top of funnel – YouTube ad campaign. 140 secondsWhat I like about this video (First 10 seconds, Whole company involved)What I don’t like about this video (buzz words).
- - 192 seconds - Solution Overview – feature specific – focuses on understanding #buysignalHighest viewed content on their site (35% of internet traffic watches the videos). Used mostly within the MQL just prior to being SQL.Is everyone pumped about #video?