2. INSPIRATION
EDUCATION OPPORTUNITY
THE 100UE MODEL
3. 100UE has put over $1 million in the bank for urban entrepreneurs.
» We’ve traveled to a dozen cities, invited entrepreneurs to pitch us their business ideas
and funded the ones with the most promise.
» We’ve already funded more than 50 promising urban businesses.
» We’ve put all funded entrepreneurs through TheCASHFLOW’s signature eight-
week startup program, during which they’ve received mentoring from successful
professionals across numerous industries and professional disciplines.
» We’ve established a year-round presence in our core cities.
» We’ve partnered with great organizations including the White House, Black Enterprise
and various HBCUs.
» We’ve connected with hundreds of thousands of people through our content channels,
social media and PR.
Our Accomplishments to Date
4. NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . . # Company Founders Race/Ethnicity/Nationality OF FOUNDERS
Georgia 30
87.7%
Florida
California 14
New York 6.1%
5 2% 2% 2%
Alabama
Illinois 1 2 3 African-American Biracial Bahamian Caucasian Ethiopian
New Jersey
Texas INDUSTRY
App Development Mobile Games
Maryland Apparel Online Crowdfunding
Massachusetts Baked Goods Online Events
Beverages Online Group Buying
Michigan Bookkeeping Online Job Search
Bridal Services Online Travel
Ohio
Children’s Books Online Political
Pennsylvania Consulting/Marketing Online Student Discounts
Cosmetics Online Proofreading
Washington, D.C. Eco-Friendly Laundry Service Photography
North Carolina Ergonomics PR/Marketing
Education Pack aged Goods
Louisiana Fashion Accessories Retail, Shoes
1 2 3 4 5 10 Food Service
Health Social Networking
Magazine Publishing Web Design
YEARS IN BUSINESS age APPROX. ANNUAL 1 2 3 4 5 1 2 3
41% HouseHOLD
72.2% INCOME gender of principals FIRST-TIME BUSINESS COLLEGE DEGREE
23.1%
20.5%
50%
35.2%
21.1% 23.1%
NO NO
35 33
19.4%
8.3% 12.8% 14.7% MALE FEMALE 78.9% 76.9%
2.6% YES YES
UNDER 21–25 26–30 31–35 36+
0–1 years 1–2 years 2+ years 20 21–25 26–30 31–35 36+ $10-$40K $40-$70K $70K+
*49 funding recipients surveyed. Rounded percentages may not add up to 100 percent.
Demographic Profile
5. 100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital and
professional networks — by making the startup process transparent to this audience for the first time.
Business-Pitch Competitions
» See how entrepreneurs communicate their startup ideas to investors
» Thematically positioned to attract the urban audience
» Community voting gives the audience a say in the outcome
» Winners receive funding, mentoring, marketing and promotion
Content Creation
» Generated by 100UE and by fundees
» Generated by celebrities who support the 100UE mission
» Content submitted by audience as well
Conversations
» Starting and guiding dialogue about urban entrepreneurship
» Questions and answers
» Comments
» Community interaction
Amplifying the Voice of the Urban Entrepreneur
6. These events create opportunities for entrepreneurs from economically
disadvantaged locales nationwide, highlighting their untapped business potential
and mapping out a proven path to success for millions of entrepreneurs across the
United States.
We’ve perfected the art of the live pitch event by hosting more than a dozen of them
around the country. In 2012, 100UE will take these events to the next level by bringing
them fully online. We’ll organize each event around a specific industry theme in order to
generate maximum visibility and audience interest.
» Q2: Fashion
» Q3: Beauty
» Q4: Food and Beverage
Online Pitch Events
7. Sean
“DiDDy”
CombS
Q2: Fashion-Themed Pitch Event
IS YOUR COMPANY One of the most popular business categories for
THE NEXT BIG urban startups
THING IN URBAN We’re looking for designers, retail concepts, those
FASHION?
» THEN lET US HElP YOU PROvE IT. who customize apparel
» WHAT YOU GET:
$10,000 A cHAncE TO WOrK WiTH $100,000 We’ll partner with Diddy, a celebrity who is widely
in sTArTUp cApiTAl DiDDY AdvErTisinG mArKETinG
pAcKAGE (b.E. vibE)
BUSiNESS
known for his fashion- industry acumen and who has
MENToriNG DEll X800
WOrld-clAss
TrAininG cOmpUTEr
supported 100UE in the past
Brand partner from the fashion industry: Sean John
» SigN up to eNter the “Never Stop pitchiNg!” competitioN,
where we turN gooD iDeaS iNto great compaNieS.
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy
or iDea — aND make it great! Media partners: Black Enterprise for business; Vibe
» your peerS wiLL vote oN the top 10.
» KEY dATEs
for lifestyle audience
Now April 10 April 12–22 April 23
sEnd YOUr vidEOs sUbmissiOns
clOsEd
vOTinG WinnEr
AnnOUncEd!
Anticipated entries: 500+
Sean
“DiDDy”
Anticipated media impressions: 10 million+
CombS
“Never Stop pitchiNg!”
*Names in promos are for illustrative purposes only
Online Pitch Events
8. rihaNNa Q3: Beauty-Themed Pitch Event
Will your One of the most popular categories for urban
company startups
revolutionize
the beauty We’re looking for hair, makeup, spa concepts
industry?
» then let us help you prove it. We’ll partner with Rihanna, a celebrity who is known
» YOU can win
$10,000 a chance tO wOrK with $100,000 for her affinity for the beauty business
in startUp capital RIHANNA advertising marKeting
pacKage (b.e. vibe)
BUSINESS
training MENToRING DELL X800
wOrld-class
cOmpUter
Brand partner from the beauty industry: xxx
Media partners: Black Enterprise for business;
» SigN up to eNter the “Never Stop pitchiNg!” competitioN,
where we turN gooD iDeaS iNto great compaNieS.
Essence for lifestyle audience
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy
or iDea — aND make it great!
» your peerS wiLL vote oN the top 10. Anticipated entries: 500+
» KeY dates
Now JULY 10
send in YOUr videOs sUbmissiOns
clOsed
JULY 12–19
vOting
JULY 20
winner
annOUnced!
Anticipated media impressions: 10 million+
rihaNNa
“Never Stop pitchiNg!”
*Names in promos are for illustrative purposes only
Online Pitch Events
9. bLake
griffiN
Q4: Food-and-Beverage-Themed Pitch Event
IS YOUR COMPANY One of the most popular categories for
THE NEXT BIG urban startups
THING IN THE fOOd
ANd BEvERAGE Looking for chefs, baked goods, beverages,
INdUSTRY? restaurant concepts
» THEN lET US HElP YOU PROvE IT.
» you can win
$10,000 a chance to worK with $100,000 Partner with Blake Griffin, a celebrity who
BLAKE GRIFFIN advertising marKeting
in startup capital pacKage (b.e. vibe)
is associated with health and food
BUSINESS MENtoRSHIP DELL X800
training
world class
computer
Brand partner from the food-and- beverage industry:
VitaminWater
» SigN up to eNter the “Never Stop pitchiNg” competitioN,
where we turN gooD iDeaS iNto great compaNieS.
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy
or iDea — aND make it great! Media partners: Black Enterprise for business;
» your peerS wiLL vote oN the top 10.
» Key dates
Foodie.com for lifestyle audience
Now oct. 10 oct. 12–22 oct. 23
send in your videos submissions
closed
voting winner
announced!
Anticipated entries: 500+
bLake
griffiN
Anticipated media impressions: 10 million+
“Never Stop pitchiNg!”
*Names in promos are for illustrative purposes only
Online Pitch Events
10. 100UE leverages all major social-media channels to create pitch events that
engage the community of young urban entrepreneurs.
» Make use of Black Enterprise’s » 100UE selection finalists
extensive networks and » Community voting
infrastructure
» Live (online) final: The founders
» Other media partners, blogs, etc. of 10 companies, vetted by their
» Our own lists peers and by judges, will have the
» Announce theme » Enlist TalentHouse, the master of opportunity to pitch to investors,
» Call to action (submissions!) social-media competitions media and business executives.
Launch Promotion
Three weeks
Voting
Two weeks
How Pitch Events Work
11. For every pitch event, we can reach hundreds of thousands of people.
1
An entire community 10,000,000+ 250,000+ 50,000+ 500+ 10 PITCH
gets to watch the Social Media Media Votes PITCH event PITCH event event
startup process impressions views submissions Finalists winner
Message
All recipients amplify their message Blogging Social PR
media
multiplied by
by documenting their journey: Media outreach the number of
recipients
PITCH-EVENT MULTIPLIER EFFECT
12. 100UE conducts an ongoing dialogue with young urban entrepreneurs.
It starts with a simple question:
“What would you do with $10,000?”
» Focus on the solution, not the problem.
» Show how others have used $10,000 to realize their business dreams.
» Then give these young dreamers a chance to get their hands on $10,000
in startup financing.
» Facilitate the discussion and see where it leads.
The Social-Media Conversation
13. Conversation Themes
100UE knows that content is king; it starts and »
Startups
spreads the dialogue we want to have with our
audience. We create and aggregate content in
»
Mentoring
three ways: »
Business advice
» Created by the 100UE team »
Specific industries
» Created by our partnership with »
Partnerships
Black Enterprise
»
Technology
» Created by famous faces associated »
How to access capital
with 100UE
» Created and submitted by our audience
Creating Content
14. Pitch Event sponsors Celebrities
» Title Sponsor » Providing work-related prizes
» Product Sponsor » Providing mentorship opportunities
» Media Sponsor » Sponsoring entrepreneurs
Donations
» Crowdfunding winners via micro-donations
» Direct sponsorship of winners
» General 100UE donations
How You Can Participate
