11. Maybelline Overview 1967 Plough Inc. acquires Maybelline 1971 Great Lash was born, with its candy pink and acid green tube 1915 Maybelline Company was created as a family-owned business 1913 T.L. Williams invented Maybelline Mascara (Vaseline jelly + coal dust )
12. Maybelline Overview 1990 Maybelline acquired by the investor group Wasserstein Perella & Co 1996 L’Oréal USA, Inc. acquires Maybelline 2000 Maybelline becomes the number one cosmetic brand in the USA 2002 Maybelline becomes the number one cosmetic brand in the world
25. Product performance under Maybelline Source: 2007 Factiva, Inc. 50.2 million Eye makeup 15.9 million Lips makeup 13.0 million Face makeup Sales Volume Product Category
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29. Marketing Mix of Maybelline Four Product Categories: Eye Makeup Lips Makeup
30. Marketing Mix of Maybelline Four Product Categories: Face Makeup Nail Makeup
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32. Nail Makeup Lips Makeup Eye Makeup Face Makeup $3.99~9.99 PRICE Marketing Mix of Maybelline $3.99~14.99 $6.99~24.50 $3.99~8.50 Source: Amazon. COM & eBay. COM
54. Market analysis Gucci Rochas Escada Puma Anna Sui Ghost Yardley Bogner Tosca Max Mara Mexx Max Factor Old Spice Secret Lacoste Vidal Sassoon Aussie Infusium 23 Noxzema Laura Biagotti Koleston Wellaflex Shockwaves Hugo Boss Pantene Olay Head & Shoulders Clairol Herbal Essences Nice’n Easy Natural Instincts Cover Girl SK-II Rejoice PROCTER & GAMBLE
55. Market analysis Galderma Innéov Laroche-Posay La Roche-Posay Active Vichy Giorgio Armani Ralph Lauren Fragrances Shu Uemura Oicasso Paloma Parfums Guy Luxury Lancôme Biotherm Kiehl’s Laroche Matrix Mizani K érastase Inné Professional L’Oreal Prof. Redken Mininurse Yue-Sai La Scad Maybelline NY SoftSheen.C Consumer L’Oreal Paris Garnier L’or é al Group
56. Market analysis Lux Ponds Vaseline Suave Timotei Finesse Salon Selectives Axe/Lynx Impulse Rexona/Sure Degree Dove Sunsilk Organics Unilever PLC
58. Market analysis Aveda Bobbi Brown Bumble & bumble Donald Trump Est ée Lauder Grassroots Jo Malone Kate Spade La Mer Michael Kors Stila American Beauty Aramis Clinique Darphin The Fragrance Donna Faran Flirt Good Skin MAC Origins Prescriptives Rodan + Fields Tommy Hilfiger Estee Lauder
59. Market analysis Anew Skin-So-Soft Techniques Hair Care Avon Color Avon Solutions Advanced Avon Naturals Mark Avon Wellness Avon
60. Market analysis Hidrofugal La Prairie SBT Juvena Florena Nivea, 8×4, Atrix, Labello Marlies M öller Eucerin Beiersdorf AG
61. Market analysis Serge Lutens Auprés D’ici là Ipsa Ayura Ettusais Decléor Nars Zirh Fitit Kesyo-akusei Yuxia Za Sea Breeze Shisedo, Clé de Peau Beauté Carita Beauté Prestige International Parfums Issey Miyake Parfums Jean Paul Gaultier Oarfums Narciso Rodriguez Soka Mooka FT Shiseido Zotos Shiseido
62. Market analysis Aveeno RoC Clean & Clear Biapharm SAS Neutrogena pH5.5 Retin-A Renova Ambi Johnson & Johnson
63. Market analysis Genny Krizia Fiorucci Parfums Ferrari Morris Sergio Tacchini La Perla Henkel Lion Corp. Paon Fresh Kight Schwarzkopf & Henkel Inc. Dep L.A. Looks Citré Shine got2b Smooth ‘N Shine Schwarzkopf Professional Igora Sihouette bc Bonacure Seah Hairspa Osis Indola Schwarzkopf & Henkel Schwarzkopf Brillance Gliss Kur Taft Schauma Palette Diadermine Fa Henkel