Learn how to protect your company's reputation online from I Think an Idea, www.ithinkanidea.com

1. Search Engine Reputation Management

2.  SERM tactics are regularly utilized by
corporations and people who want to
proactively protect their brands from
negative website content in internet search
engine results.

3.  Some use these practices re-actively, to
lessen harm generated as a result of
inflammatory websites (and blogs) created
by the public and even, as some people
imagine, competing firms.

4.  When the level of user-generated
information on the internet progressed, it
began to alter internet search outcomes
more meaningfully, and the need to improve
those outcomes naturally followed.

5.  As much effort and
time that marketers
give to boosting
presence inside of
search results, not all
search engine ranking
pages are beneficial.

6.  Customer developed
content (like blogs)
have amplified the
public's voice, making
viewpoints - good or
bad - readily
conveyed.

7.  Strategies may include Search engine
optimization (SEO) and Online Content
Management.
 Seeing as search engines are constantly
changing, it is important that outcomes are
regularly monitored.

8.  SEO concerns doing technological and
content developments to a website in order
to make it even more favorable for search
engines;
 Online reputation management is centered
on regulating what documents people might
find should they look up particulars about a
corporation or individual.

9.  If a business website
carries an unfavorable
result immediately
following it then up to
70% of browsers are
likely to click on the
negative result first
instead of the company
website.

10.  It is important for a business to make certain
that its website gets close to the top of
search results for terms related to its
company.
 In one study, a number one Google listing
attracted 50,000 monthly site visitors.
 The number 5 result only brought 6,000
visitors in the same time period.

11.  The act of monitoring and responding to or
mitigating SERPs (search engine result
pages) or mentions in internet media.

12.  ORM will primarily entail keeping track of
what is written about your company online
 Then employing advanced online and offline
techniques to highlight positive and neutral
content
 While at the same time driving down
webpages that you do not want to appear
when your company name is looked for.

13.  ORM specializes in prevention and repair of
online reputation threats, and does not deal
so much with directly endorsing businesses.

14.  Many companies perceive search engine
reputation management to be a SEO
concern, yet displacing detrimental search
results only deals with the symptoms of the
actual issue.
 Some other companies see damaged brand
matters as more of a public relations
issue, but occasionally it’s the PR firm that is
at the source of the dilemma.

15.  Below are three fundamental principles to master for
search engine reputation management:
 Monitor, Optimize and Engage.
 Issues to monitor
 * Brands
* Products
* Business
* Key Executives
 Different types of information to check may include:
News Search, Social Media/Tags, Standard Search
Results, Blogs and Discussion boards.

16.  Google Alerts google.com/alerts
 Yahoo Alerts alerts.yahoo.com
 RSS feed subscriptions to search results
Technorati, Feedster, Yahoo & Google News,
BlogPulse
 Social Media

17.  Optimizing is best as a preventive method
rather than a reactive solution.
 Nevertheless, reactive optimization for
displacing harmful search results is what
almost all online reputation management
services concentrate on.
 It results in the company going after
dissenters and does not place the company in
a situation of power.

18.  When a detrimental mention has been
detected:
 Investigate the problem: is it true?
 If not, supply the facts and ask for corrections
 If yes, offer your assistance in resolving the matter
 Be ready to react with your own blog
 Be truthful, be clear and Pay attention

19.  Keeping track of your search engine results
provides clues about the kinds of content
interactions audiences are experiencing for
your company.
 As soon as recognized and authorized, issues
can be answered directly.
 The more branded content material within
the search results, the more watered down
any unfavorable brand articles will be.