De presentatie van Mateen Greenway tijdens de IT Innovation Day

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Radical InnovationThe New Style of Business
Mateen Greenway, Fellow
EMEA Innovation CT

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Megatrends create new stresses and opportunities
Geopolitics:
Globalization 3.0
Technology:
Pervasive Technology
Geopolitics:
Global Grid
Technology:
GRIN Technologies
Ensure livable megacities
Do work differently or do different work?
Demographics:
Urbanization
New investments, reduce threat
Who owns the data?
Efficient health care provisioning; who will take lead?
Environment:
Energy dependency
Geopolitics:
Rising power of East
Decline of the West?
Geopolitics:
Market State
Crowdsourcing, open innovation, ...
Demographics:
Global mobility
Push Global decentralized enterprise
Talent gap; new wave of immigration
Governments new Partners
Demographics:
GenY
Environment:
Global Warming
Demographics:
Ageing Population
New education
Active monitoring; reduce threat

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Megatrends are impacting our business & personal lives
Notes:

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Megatrends
Change
&
Value
Megatrends
Scarcity & new demands intersecting with abundant technology to drive new value
Urbanization
Aging Population
Resourcescarcity
Greater access to education
Individual empowerment
Millenials
SecurityScarcity
* Note these are only a subset of applicable trends
SciTech Megatrends
Abundant / Disruptive
Technologies
AI
ITabundance
BioTech
Computational World & IoT
Augmented-realityand interface advances
New business models
Gamification
NanoTech
Automation
Cognitive
Computing
Economic Rebalancing
Scarcity & New Demands
Technology Abundance
New Media
Eco-Systems
Globally
Connected World
Talent
Scarcity
Globalization

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Defining Innovation
The act of changing the established way of doing things
The ability to turn knowledge into value
Linking emerging technologies with emerging markets
Innovation is not merely creativity ... it‟s not just having new ideas, but also 'bringing them to life.„
Creativity is about coming up with the idea
Innovation is about applying the idea
“Defending yesterday—that is, not innovating—is far more risky than making tomorrow.”
PeterDrucker: Innovation and Entrepreneurship

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The Internet
Client/Server
Mobile, Social,
Big Data & The Cloud
Mainframe
Database
ERP
CRM
SCM
HCM
HCM
PLM
MRM
Amazon Web Services
OpSource
IBM
GoGrid
Rackspace
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
LimeLight
NetDocuments
NetReach
OpenText
PaperHost
Xerox
Google
HP
Microsoft
SLI Systems
EMC
IntraLinks
Jive Software
Qvidian
Sage
salesforce.com
SugarCRM
Volusion
Xactly
Zoho
Adobe
Avid
Corel
Microsoft
Paint.NET
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM
Cost Management
Order Entry
Product Configurator
Bills of Material
Engineering
Claim Processing
Inventory
Manufacturing Projects
Quality Control
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
Every 60 seconds
400,710 ad requests
23,148 apps downloaded
Unisys
Burroughs
Hitachi
NEC
Bull
Fijitsu
ADP VirtualEdge
Cornerstone onDemand
CyberShift
Workbrain
Kenexa
Saba
Softscape
Sonar6
SuccessFactors
Taleo
Workday
Workscape
Exact Online
FinancialForce.com
Intacct
NetSuite
SAP
NetSuite
Plex Systems
Cash Management
Accounts Receivable
Fixed Assets
Costing
Billing
Time and Expense
Activity Management
Payroll
Training
Time & Attendance
Rostering
Sales tracking & Marketing
Commissions
Service
Data Warehousing
98,000 tweets
Finance
box.net
Facebook
LinkedIn
TripIt
Pinterest
Zynga
Zynga
Baidu
Twitter
Twitter
Yammer
Atlassian
Atlassian
MobilieIron
SmugMug
SmugMug
Atlassian
Amazon
Amazon
iHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
YouTube
Answers.com
Tumblr.
Urban
Scribd.
Pandora
MobileFrame.com
Mixi
CYworld
Qzone
Renren
Xing
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Viber
Fring
Toggl
MailChimp
Quickbooks
Hootsuite
Foursquare
buzzd
Dragon Diction
eBay
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
Disruptive innovation is accelerating
698,445Google
searches
168 million+
emails sent
217 new mobile
web users
Volume of data by 2020: 35 billion zettabytes
Effects
Ave. cost of a security breach: $8.6M USD
2/3‟s CIOsshifting
spend to cloud

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But Let‟s be Realistic…
We are too busy with our day to day activities to innovate
We don‟t have the money to innovate
Perfect Delivery is not enough anymore
Delivery is increasingly the price of entry not the answer.
.
Or to put it another way
When you are up to your ass in alligators, it‟s hard to remember that your job is to drain the swamp!

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The Big Question?
Why is my personal IT experience better than my work one?

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Simply Put, There Are 3 Common Business Themes
Seen across many regions and industries, including in the Public Sector
Customer/Citizen engagement
Engage more widely with customers / citizens on their terms and match the customer service expectations of the 21stcentury
Productivity for employees
Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable
Cost Reduction
Reduce the Cost of Providing Government
Services

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Quality Improvement
Innovation
Big “I” Innovation Creating
change
Little “i” innovation Perfecting
current state
Innovation versus Continuous Quality Improvement

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From Products to Services!
Characteristic
Product
Service
Output
Tangible
Intangible
Customer contact
Low
High
Uniformity of output
High
Low
Labor content
Low
High
Uniformity of input
High
Low
Measurement of productivity
Easy
Difficult
Opportunity to correct quality problems
Easy
Difficult

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Steel productionAutomobile fabrication
Home remodelingRetail sales
Auto Repair
Appliance repair
Maid Service
Manual car wash
Teaching
Lawn mowing
High percentage goods
Low percentage service
Goods-service Continuum
Low percentage goods
High percentage service

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Demands and pace of change are increasing
Organizations are increasingly part of a dynamic ecosystem
Suppliers
Information sources
Communities
Your Organization
Employees
Partners
Devices
Customers & Citizens
•Everything and everyone‟s connected
•Anywhere, any time, any access
•Immersive experiences, unhindered commerce, instant gratification
•More market opportunities; more disruptive competition
•Business and IT strategies converging
Regulators
Your Competitors

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Our Customer‟s Drivers for the New Style of IT
PCs
Client / Server
New Style of IT
Social Media
Systems of Record
Systems of Engagement

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Legacy
Client/Server
Web 2.0
Old Style of IT
New Style of IT
Big Data
Mobility
Cloud
Hardware
Software
Services
The Bridge
•Optimize legacy investments
•Create new architecture for the mobile revolution
Social
Un-predictable/Dynamic
Predictable/Static
This Means That Current It Infrastructure Strategies are UNSUSTAINABLE

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Engagingand transacting
Cloud
Mobility
Big Data
Automation
Security
As expectations of the
enterprise change ...
new models enable economical delivery of new experiences …
that are context aware, seamless and secure.
Enterprises need to align to 6 megatrends

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What Actually is The New Style of IT?
Services
Transform
Advise
Manage
Decision Support
Transactional
Engagement
Legacy & HybidCloud
Big Data
Social Media
Mobility
Operations
Citizen / Customer Experience
Security
Applications

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Do You Have An Innovative Culture?
Three attitudinal traits
Tolerance for risk
Future market focus
Willing to cannibalize
Two structural traits
Product champions
Incentives for enterprise
Maslow‟s Hierarchy of Needs

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Learning from creative industries
Is a vast field dealing with the interplay of various sub- sectors from traditional art crafts to technology-oriented multi-media services
Creative Industries
Visual Arts
Literatureand Publishing
Design
Traditional knowledge
Music
Performing Arts
Audio-Visuals
Digital Animation and Multi-media
(UNCTAD)
Paintings, sculptures and photograpy
Books, newspapersand periodicals
Architecture, interior objects, fashion and jewellery
Art crafts, festivals and cultural activities
Concerts, CDs, tapes, digitalized music
Theatre, dance, opera, puppetry, circus
Broadcasting, cinema, television, radio
Software, videogames and advertising

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Fundamentally It‟s About Asking the Right Question
Don‟t just fix symptoms, go after causes
Classic approach to problem-solving is to identify the problem and then try to remove them.
•Understand of the questions you are asking.
•Evaluate these questions: Is this a good question? If not, what’s a better one?
•Choose the better question. Be intentional.

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Level 5 -A rare scientific discovery or pioneering invention of an essentially new system.
Level 4 -A new generation of a system that entails a new principle for performing the system's primary functions. Solutions are found more often in science than technology.
Level 3 -Fundamental improvement to an existing system using methods known outside the industry.
Level 2 -Minor improvements to an existing system using methods known within the industry.
Level 1 -Routine design problems solved by methods well known within the specialty. Usually no invention needed.
Embedded
Incremental
Step
change
New
scientific
discovery
Next
generation
The Level of Ambition

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You know IT is key to enhancing your organization, but how do you get there?
How can this “new style” create business value
How can IT:
•Support our growth strategy? How can we achieve business objectives faster?
•Provide better business processes?
•Help our enterprise control costs?
•Help us better interact with and understand the needs of our customers/citizens?
•Help my employees collaborate better and balance work/life?
•Protect our intellectual property?
•Help us if we acquire another company; how do we merge systems? Who‟s going to help me with all this?

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Evolution of Business Impact Levels
IT Operations
IT Back Office
IT becomes a Key Component in all
Products & Services
IT to Run the Business
IT Automation of bureaucratic business processes
Completely changing the way customers interact with Companies will deliver cost savings, service improvements and eco-benefits

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Airline passenger transactions –a NSoIT example
Courtesy of Forrester
„Always connected‟ customer transactions, between systems of record and systems of engagement, requiring execution speed and quality to build customer loyalty in a highly competitive airline industry

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Healthcare –One slide Overview
•Ageing Population
•Increasing Cost of Healthcare
•End of Antibiotics
•Consolidation of the PharmaIndustry reducing amount of research
These Eco-System DriversIntegrated & Automated
Less Invasive, Preventive, Image based
Patient Centric
De-Centralised
Shift to Community
PersonalisedMedicine
“Theranostics”
Preventing Sickness “Wellness”
Patient Flow
Diagnosis & Treatment
Focus
Monitor
Approach
Tools
Objective
becomesWill cause material shifts in how Healthcare is delivered
becomes
becomes
becomes
becomes
become
becomes
The Technology Megatrends to support this include
•IoT
•Big Data
•Robotics & Automation
•Mobility
•Computational IT

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Healthcare 2020 -IntegrationIntegrate &Transform legacy infrastructure & applications
Manage and secure across legacy applications and cloud assets
EDRM / Portal
Mobility
Information Management &Analytics
Integrated
applications
infrastructure
Department SystemsIn-House Scanning
BPO Scanning
PAS/EPR
Social Care
Telehealth
Sensors
Care in the Community
Providers
Patients
Socialmedia
Video
Audio
Email
Texts
Mobile
Sensors
IT/OT
Docs
Searchengine
Images
Information sources
Big data
Provider- Centric Information
Health Policy
Shared Actionable Data
Patient Experience
Management Information
SocialHealthcare
Resource Management
Patient-Centric
Medical Staff
Patient Information
Digital Charts
Real-Time Management Visibility
Queue Management
Paramedic / First Responder
EDM
EPR
Trust Integration Engine
Associated Health and Social Care Organizations
Electronic Health Records
A2A, medical devices, communications, building management, logistics, etc. integration providing real-time alerting
(Deep and Thick)
Workplace 360
End-to-End Data Integration (Thin and Wide)
Digital Hospital
Portal
Case Management
Workflow
CRM
Alerts “Team Scramble”
Workflow
Proactive Healthcare

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Enhanced
Consumer
Experience
Example: Retail
Fit Mapping
Virtual Fitting
3D Scanning
Virtual Model
Data Analytics
Fit SearchingShowrooming
Discover
“Analytics / Actionable Insight”
Design
“The Frictionless Experience”
Deliver
“The Agile Organization”

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Better,
Right Time Decisions
Right information. Right person –Employee / Citizen. Right time.
Command of information drives increased business performance
Foresight – What will happen?
Cause and Effect -> Predictive
Hindsight – what happened?
Insight– What ishappening now?
In Flight
information
Active
information
Inactive
information
Right Time Decisions

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Innovators tend to describe change like this...

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Change can feel more like this…

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A Final Thought
If you were designing processes for a new company to do what your company does,
How would you do it?
Would it be radically different from how you do it today?
Would this be the business you go into with a new company?

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Questions?

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Where Do Big Data, Mobility and Social Media Fit In?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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695,000status updates
98,000+tweets
698,445Google searches
1,820TB of data created
11millioninstant messages
168 million+ emails sent
217 new mobile web users
Growing Internet of Things (IoT)
Pervasive Connectivity
Explosion of
Information
Smart Device Expansion
Every 60 seconds
2013
A new style of IT required for IoT solutions
By 2020
40Trillion GB(2)
10Million(3)
… for 8Billion(4)
A new era of accelerated innovation
Forever changing how citizens and the government interact, enabling new opportunities
30Billion(1)
DATA
Mobile
Apps
Devices

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A real world example: Sensor data collected from US commercial jet engines during 1 year
1,041,600,500 TB
20 TB
20 terabytes of information per engine every hour
2.5
Average duration for US flights in hours2twin-engine Boeing 737
days in a year
365
28,537
# of commercial flights in the sky in the United States on any given day

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“Big data” is high-volume, -velocity and –varietyinformation assets that demand cost- effective, innovative forms of information processing for enhanced insight and decision making
Big Data defined
Information Sources
Big Data is no longer just a buzzword…
Mobile
Transactional Data
Search
Texts
CRM, SCM, ERP
$ €¥
Images
EmailSocial MediaIT Ops
AudioVideo
Velocity
Volume
Variety
Value
Big
Data
¹Source: Gartner, The Importance of 'Big Data': A Definition, June 2012

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How future technology may impact business model
Unlocking the potential of Digital Relationships
SOCIAL NETWORKS utilized for gathering information
1
PUSH OUT e.g. via Facebook targeted job openings to individuals2
NEGOTIATE contract specifics via electronic means
3
CONDUCT interviews via video conferencing
4
DIGITALLY interact in branch offices via e.g. kiosk, tablets, touch screens
5
PREDICT future workforce and labor demand6
INTELLIGENCE DASHBOARD for expressing business status
7
REAL TIME analytics utilized for assessing market situation
8
INTEGRATED platform as a vehicle for interaction
9

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How Does Social Media Create Value?
Capture Unstructured Data
Collaboration and Discovery
Analytical Insight
Transformation
70-80% of all data in a company is unstructured
Capturing Tacit Knowledge
Folksonomiesand TaxonomiesAccelerate Ideation and InnovationBuilding Engagement & Strengthening RelationshipsAccelerate Decision MakingIdentifying Process Failures, constraints and weak pointsAttention Management –Filtering the FlowData or Social Interaction –Pattern AnalysisSentiment AnalysisAccelerating Decisions based on Data
Integrating Structured and Unstructured Data
Process Resiliency & Adaptive Paths
Handling Process Exceptions
Alleviating Process Frustration and Improving Adoption

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Typical Mobility Use Case Examples
Customers
Employees
Police officers
Field workers
Mobile decision support, mobile data entry
Education professionals
Electronic distribution of learning or research material
Mobile Access to enterprise apps and data
Information to and from the incident, mobile data entry
MilitaryCustomer Engagement appsImproved information flow and logistics
Mobile electronic forms
Benefit Claimants
Greater collaboration, more quickly with reduced effort
Better work/life balance
Increased customer satisfaction
Better decision support, reduced turn around time
Quicker resolution of claim
Improved maintenance with less effort, reduced cost
More time on the beatIncreased safety
If
Get
Then benefit is

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The things that matter most….
Opennot closed
Designedfor convergence
Provenexperience
Accelerate your move to the New Style of IT
Standards-based solutions
Open integration
Open APIs
Modern, common architectures
Modular technologies
Common management
Investment protection
Standard interfaces
Work with your other technologies
... Not just hardware
... No lock-in
... Not piece parts

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Summary: What Does This Mean for Me?
“Architect”“Programmer”
Think of it as Evolution in Action
New Development Styles
Agile / Parallel /Engaged
DevOPs
New Security Models
Mobile First and Always
Increasing Business Focus
Standard Platforms
Integration / Assembly
Hybrid Architectures
New Security Models

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Summary: What Does This Mean for Me?
“Delivery”“Account Executives”
Think of it as Evolution in Action
Output Based Service Level
Shift from Cost to Value Focus
Service Eco-Systems
Services not Products
“Factory” delivery of Standard Services
Automation
DevOps

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Summary: What Does This Mean for Me?
“Information Analyst”“Users”
Think of it as Evolution in Action
Personal Apps not Application
Transient Apps
Business Anywhere
Collaborative
“Automation of Normal”
Reduction in Process Work
Collaboration
Creativity