Weitere ähnliche Inhalte Ähnlich wie Business use of Social Media and Impact on Enterprise Architecture (20) Kürzlich hochgeladen (20) Business use of Social Media and Impact on Enterprise Architecture1. Business use of Social and
Impact on Enterprise Architecture
7 Mar 2013
Architecture Community of Practice (ACoP)
Forum
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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2. My Organisation
Institute of Systems Science
www.iss.nus.edu.sg
Part of National University of Singapore
Support national IT competency development needs
Faculty of practitioners from industry with average of
more that 15 years experience each
Caters to working IT professionals
■ Post-Graduate Programmes
■ Executive Programmes
■ Consulting
■ Industry Research
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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3. About Myself
TOGAF® 9 Enterprise Architect, AIIM BPM Master
CGEIT, CITPM (Senior), COMIT, ITIL® Expert
Chartered IT Professional
20 years of IT management experience
Enterprise Architecture and Planning
Business Process Improvement
Goh Boon Nam
issgbn@nus.edu.sg Application Development
Chief, New Initiatives IT Operations
Institute of Systems Science
Consultancy for private and public sector
Enterprise Architecture
CMMI
ITIL® is a registered trade mark of the Cabinet Office
TOGAF is a registered trademark of The Open Group in the United States and other countries
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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4. Agenda
Enterprise Architecture 101 Recap
What actually is Social for Business Use?
Can EA apply to Social for Business Use?
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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6. Enterprise Architecture
To translate strategic business vision
into effective change
■ Masterplan developed by business users Business EA Effective
and IT Vision & Enterprise
• Future Business architecture (eg. Strategy Change
functions & processes)
• Future IT architecture (application,
data, technology)
■ Enterprise-wide, Strategic and Long-term
(3 to 5 years)
■ With Transition Plan and Implementation
Governance
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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7. Enterprise Architecture
To translate strategic business vision
into effective change
■ Masterplan developed by business users
Business
and IT Business processes,
organization,
• Future Business architecture (eg. Architecture
people
functions & processes)
• Future IT architecture (application, Application Data
data, technology) Architecture Architecture
Services Data, information
■ Enterprise-wide, Strategic and Long-term
(3 to 5 years) Technology
Hardware,
■ With Transition Plan and Implementation software, Architecture
network
Governance
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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8. Enterprise Architecture
To translate strategic business vision
into effective change
■ Masterplan developed by business users
and IT
• Future Business architecture (eg. Strategic
Pre-Project Project Post-Project
functions & processes)
Enterprise Architecture
• Future IT architecture (application,
Level of Work
data, technology)
■ Enterprise-wide, Strategic and Long-term Project
Project
Project –
Management
(3 to 5 years) Project
Management
Project Mgt /
Management
Systems
■ With Transition Plan and Implementation Architecture
Governance Tactical
Do things well
Select right Ensure right things
things to do get done
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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9. Enterprise Architecture – Example
Adapted from:
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10. Future Business Architecture –
Functions
Duplication Streamlined
in Functions Functions
New
Foreclosure Function/s
Source: http://portal.hud.gov/hudportal/documents/
huddoc?id=DOC_15169.pdf
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11. Future Business Architecture –
Processes
Current Future Improved
Business Process Business Process
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12. Application Architecture – Current
Wasteful duplicate
Redundancy applications
and Siloed for same
Applications process
applications
cover only a
process & not
whole function
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13845.pdf
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13845.pdf
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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13. Application Architecture –
Future Target
New
Application/s
or Module/s
Streamlined
Portfolio
of Foreclosure
Applications/ Module
Modules
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13845.pdf
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14. Future Data Architecture
Streamlined
Portfolio of
Data Sources
-Consistent data
- “Single” source
of truth
&
New Data
Streamline New New New
Multiple Sources Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13840.pdf
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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15. Future Technology Architecture –
Which Technologies to Use
Product HUD TRM
HUD TRM CATEGORY Parent Name
Version Status
SUN JAVA SYSTEM
Application Server Software 9 TF
APPLICATION SERVER
Application Server Software SUNONE APPLICATION SERVER 8.2 TC
Application Server Software SUNONE APPLICATION SERVER 7 M
Application Server Software SUNONE APPLICATION SERVER 6.5 O
Asset Management Tools OPEN VIEW ASSET CENTER 5 TF
• Target Future (TF)
Asset Management Tools OPEN VIEW ASSET CENTER 2 TC • Pilot (P)
Business Intelligence MICROSTRATEGY 8.X TF • Target Current (TC)
• Maintain (M)
Business Intelligence CRYSTAL REPORTS 8.5 M • Obsolete (O)
Business Intelligence CRYSTAL REPORTS 8 O
etc..
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13829.pdf
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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16. Future Technology Architecture –
How Put Together
Streamlined
Technology
Architecture
(example)
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13843.pdf
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17. Transition Planning
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=DOC_13840.pdf
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18. Implementation Governance
• Controlling the points where
new processes and IT may
get introduced
• Approval of New project
proposals
• Approval of Design of
new processes / systems
• Approval of Acquisitions
• Monitoring effectiveness of
the projects arising from the
EA plan
• Post-Implementation
Reviews
Source: http://portal.hud.gov/hudportal/documents/huddoc?id=eatpv6.pdf
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19. EA 101 - Summary
Plan the organisation’s future
■ Process
■ Applications
■ Data
■ Technology
Plan the transition to the future
Govern the implementation
Monitor for need to plan again
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20. EA – Transactional vs Social /
Collaborative
EA caters well to
■ Transactional business processes
■ Transactional business applications
■ Structured data arising from above
■ Technology to support the above
How well does it cater to social
/collaborative?
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21. Perceptions of Social in relation to EA
Perception - EA does not apply or cater well to Social
for Business use due to
■ Content dependent on the participants
• “Social can’t be planned – it happens”
■ Collaborative/social business process (vs Transactional)
• “Social processes are fuzzy and can’t be defined / planned”
■ Free Cloud Applications
• “We can’t own or manage it”
• “We can’t control staff/depts from using it”
• “There is no technology to own or manage”
■ Data that are Unstructured (vs Structured Data)
• “EA does not cater to unstructured data”
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22. What actually is Social for Business
Use?
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23. What actually is Social for Business
Use
General Scenarios
Sample of some uses
Tools
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24. Business Use of Social –
Different Scenarios
Social Use
Transactional Objective
vs
Social Parties Involved
Manage
Work
Engage •B2C / C2C
Transact Social •B2B
•B2E / E2E
Crowd-
Sourcing
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25. What actually is Social for Business
Use
General Scenarios
Sample of some uses
Tools
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26. Business Use of Social –
Sampling of Some Uses
Business Social Media Site/Property
General Community Pages in Business
Website
Business Crowdsourcing
Internal Business use of Social
Hybrid Transactional-Social Business
Webpage
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27. Business Social Media Site / Property
https://www.facebook.com/HUD
https://www.facebook.com/flyscoot
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28. Community Pages in Business
Website
element14 is a high-service distributor of technology products and solutions for
electronic system design, maintenance and repair.
Source: http://www.element14.com/community/threads?ICID=discussions_subnav#/?page=6
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29. Business Crowdsourcing
http://www.ideastorm.com/
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30. Internal Business Use of Social
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31. Hybrid Transactional-Social Business
Webpage Source: http://www.amazon.com/All-New-Square-Foot-
Gardening/dp/1591862027/ref=sr_1_2?s=books&ie=UTF8&qid=1361869448&sr=1-2&keywords=square+foot+gardening
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32. What actually is Social for Business
Use
General Scenarios
Sample of some uses
Tools
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33. Sampling of Supporting Tools
Social Media Management Tools
Social Plug-Ins/Portlets to Company Web
Pages
Crowdsourcing Management Platforms
Recommendation Engines (Collaborative
Filtering type)
Social Media Platform APIs (eg. Facebook
APIs)
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34. Social Media Mgt Tool
Spredfast, Salesforce Marketing Cloud, HootSuite, TweetDeck etc
1. Organise In-House 2. Publish Anywhere
Writers & Reviewers
3. Monitor Multi-Channels & Engage
5. Analytics & Reporting
4. Keep Complete Records
http://www.spredfast.com/product/
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35. Social Plug-Ins/Portlets to Company
Web Pages
WordPress, Disqus, Portal Software (eg. IBM Customer
Experience Suite etc)
http://www-10.lotus.com/ldd/insidelotusblog.nsf/dx/ogs-demos-part-3
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36. Crowdsourcing Mgt Platform
IdeaScale, Spigit etc
http://ideascale.com/
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38. Facebook API and Apps
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http://developers.facebook.com/docs/concepts/opengraph/overview/
39. Can EA apply to Social for Business
use?
ITIL SS thru EA.ppt © 2012 NUS. All Rights Reserved.
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40. Perceptions of Social in relation to EA
Perception - EA does not apply or cater well to Social
for Business use due to
■ Content dependent on the participant
• “Social can’t be planned – it happens”
■ Collaborative/social business process (vs Transactional)
• “Social processes are fuzzy and can’t be defined / planned”
■ Free Cloud Applications
• “We can’t own or manage it”
• “We can’t control staff/depts from using it”
• “There is no technology to own or manage”
■ Data that are Unstructured (vs Structured Data)
• “EA does not cater to unstructured data”
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41. Social for Business can be Planned &
Cloud Apps can & need Governance
Eg. Social Media Strategy
https://marketing.purdue.edu/Toolkit/SocialMedia/SocialMedia_Strategy_Template.pdf
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42. It is Possible to Plan for Business
Processes to be Enhanced by Social
Examples: From 1-way advertising
to 2-way conversation
From Company Helpdesk
to Customer Self-Support
From internal R&D
to crowdsourcing
From conventional work mgt
to collaborative management
From passive order taking
to active selling
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43. Also Possible to Plan for Social Tasks
1. Organise In-House 2. Publish To Different 3. Monitor Multi-Channels & Engage
Writers & Reviewers Social Channels
5. Analyse & Report
4. Keep Complete Records
http://www.spredfast.com/product/
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44. EA Business Architecture Techniques
Being Enhanced for Social Tasks
Recognition that EA business models need to
cater for social processes / tasks
• EU Funded Project, 2 years
• 4 SMEs + 2 Universities
• Main deliverables www.bpm4people.org
•Methodology
•Modeling languages (see next 3 slides)
•Reusable design patterns
•Forward engineering architecture
•Cases, cases, cases…
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46. A simple example
http://www.slideshare.net/mbrambil/bpmn-workshop-2011-a-bpmnbased-notation-for-socialbpm
Social generation of metrics for quality
assessment of government offices (PA sector)
Public Metrics
Local government office
Supervisor
Calculate
Identify Collect and
Evaluate weighted
public review votes and
all metrics evaluation Publish
metrics Publish metrics comments result evaluation
to citizens result
Social Network
Citizens
Vote on public
metrics Comment
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47. You can Plan for Applications to
Support the Social-Enabled Processes
Examples:
•Company satellite Social site
•Community module in Company website
•Crowdsourcing Application
•Work Collaboration Application
•Enhanced e-Commerce Module incorporating Customer
Recommendations
•Social Media Management Application
Can also plan transition plan for above – example:
•Possible Social Media Management Application transition could be
• Start with free tools like HootSuite and Facebook Insights
• Later transition to paid tools like Spredfast
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48. You can Plan for Key Social Data and
Their Usage
Facebook Objects
Album
Comment
Where to find social data types? FriendList
Clues: Message
Page
■ Social Platform API object types Photo
■ Social Analytics data Post
Status message
User
Video
etc…
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49. You can Select & Plan Suitable
Technologies
Examples
■ Social Platforms
• Eg. Facebook, Twitter
■ Social Media Management Tools
• Eg. Hootsuite, Spredfast
■ Work Collaboration Tools
• Eg. Google Docs, Sharepoint, IBM Connections
■ Social Plug-Ins for Website
• Eg. WordPress, Disqus, Portal Software (eg. IBM Customer
Experience Suite etc)
■ Application Programming Interface
• Eg. Facebook API
■ Recommendation Engine
• Eg. easyrec, PredictiveIntent
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50. Summary – EA can and should apply
to Social for Business Use
Planning the organisation’s future social
■ Processes
■ Applications
■ Data
■ Technologies
Transition Planning
Implementation Governance
Monitor for need to plan again
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51. For Further Information
Please refer to:
http://www.iss.nus.edu.sg/
Or email Goh Boon Nam at:
issgbn@nus.edu.sg
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52. Q&A
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53. The End
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