ISR’s “2013 Service Provider’s Targeting and Segmentation Tool” report offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes the use of 135 media outlets across the following channels: • Attendance at 37 leading conferences • Visitation across 11 influential industry websites • Subscriptions to 15 e-mail newsletters/newsfeeds • Readership for 69 industry print publications • Professional usage across 3 major social media platforms Individual media outlet use is presented in aggregate, by geographic location, and by organizational size.

1. 2013 Service Provider’s
Message Targeting and
Segmentation Tool:
An analysis of biopharma’s conference attendance,
website visitation, social media usage, and
newsletter and print publication readership.
Info@ISRreports.com
©2013 Industry Standard Research www.ISRreports.com
PREVIEW

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Report Overview
49
Pages
33
Charts and
Graphs
392
Respondents
Q3,
2013
Publication Date
Respondent Geography:
North America,
66%
Europe,
26%
Asia
Pacific,
6%
Middle
East/India, 2%
· R&D $1B or more, 57%
· R&D $100M-$999M, 28%
· R&D less than $100M, 15%
Respondent Company Size
ISR’s “2013 Service Provider’s Targeting and Segmentation Tool” report offers a unique resource to
identify how biopharma drug development decision-makers seek information and which media
outlets they use to obtain that information.
This analysis includes the use of 135 media outlets across the following channels:
• Attendance at 37 leading conferences
• Visitation across 11 influential industry websites
• Subscriptions to 15 e-mail newsletters/newsfeeds
• Readership for 69 industry print publications
• Professional usage across 3 major social media platforms
Individual media outlet use is presented in aggregate, by geographic location, and by organizational size.
Methodology:
N=392
All respondents hold responsibility and decision-making power for drug development activities within a
biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events.
Valuable For: Marketing responsibilities within clinical service providers

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Report Overview
What you will learn in this report:
• How biopharmaceutical industry professionals prefer to learn about innovation in the industry
• Which channels are seen as most important and most valuable, and how this will change in the future
• Biopharmaceutical attendance/visitation/readership data for 135 different media outlets
How you can use this report:
• Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their
information-seeking patters and distributing your messages through the most effective channels
and outlets
• Optimize Strategic Messaging: Segment your customer communications (geographically and
organizationally) to ensure delivery of an optimized message
Major Sections:
1. Preferred Ways of Learning
2. Conference Attendance
3. Website Visitation
4. Email Newsletters and Newsfeeds Readership
5. Print Publication Readership
6. Social Media Usage

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Table of Contents
About This Report
Methodology
Executive Summary
Preferred Ways of Learning
Future Importance of Information Channels
Value of Information Channels
Conference Attendance
List of Conferences Provided
All Respondents
By Company Size
By Geography
Website Visitation
List of Websites Provided
All Respondents
By Company Size
By Geography
Email Newsletter and Newsfeed Readership
List of Newsletters Provided
All Respondents
By Company Size
By Geography
Print Publication Readership
List of Publications Provided
All Respondents
By Company Size
By Geography
Social Media Usage
All Respondents
Twitter
LinkedIn
Facebook
Respondent Demographics

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Conferences:
• AAAAI (American Academy of Allergy, Asth-
ma, and Immunology)
• AAPS (American Association of Pharmaceuti-
cal Scientists)
• Annual Euro Meeting
• Annual Pharmocovigilance
• ASCO
• ASCPT (American Society for Clinical Phar-
macology and Therapy
• ASENT- CNS
• Bio / Pharmaceutical Forum on Strategic
Sourcing & Procurement
• BIO Europe
• BIO International
• Biomarket Congress
• BioPharma Asia Convention
• CBI Drug Safety and Risk Management
• CBI- Late Phase Research
• CBI Registries and Post Approval Studies
Congress
• Central Labs West Conference
• Clinical Outsourcing
• DIA annual Meeting US
• DIA China Annual Meeting
• DIA Euro
• Drug Safety Forum
• Exploratory Clinical Development World
• Exploratory Development Conference Europe
• Global Clinical Trial Partnerships
• ISPOR- Pharmacoeconomics, Outcomes,
Research
• Late Phase Drug Development World Americas
• Life Sciences Technology Insight Conference
• Outsourcing in Clinical Trials West Coast
• Partnerships in Clinical Trials
• Phase 1 Clinical Trials
• SCDM
• Scientific Session American College for
Cardiology
• Society of Toxicology
• World Congress of Pain
• World Generic Medicine Congress Europe
• World Pharma Trials Asia
• World Vaccine Congress
Websites:
• www.AppliedClinicalTrialsOnline.com
• www.FirceBiotech.com
• www.FiercePharma.com
• www.FirstWordPlus.com
• www.Pharmalive.com
• www.Pharmaexec.com
• www.Online.wsj.com
• www.Outsourcing-pharma.com
• www.ScripClinicalResearch.com
• www.Thepinksheet.com
• www.webmd.com
E-mail Newsletters/Newsfeeds:
• Applied Clinical Trials Direct
• Applied Clinical Trials Digital Edition
• Contract Pharma
• Daily Advantage
• DIA Daily
• Fierce Biotech
• Fierce Pharma
• First Word
• MedAdNews Digital Edition
• Outsourcing Pharma
• Pharma Executive Digital Edition
• Pharmalot
• R&D Directions Digital Edition
• Source Solution/ News Source
• Therapeutics Daily
Print Publications:
• Applied Clinical Trials
• Arzneimittelzeitung
• Arztezeitung
• Bio Executive International
• Business Week
• Capital
• Center Watch
• Contract Pharma
• Daily Telegraph
• Data Basics
Media Outlets Included:

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Report Metrics
• DIA
• Die Suddeutsche
• Die Zeit
• European Pharmaceutical Contractor
• European Pharmaceutical Executive
• European Pharmaceutical Marketing
• Financial Times
• Financial Times Deutschland
• Focus
• Forbes
• Fortune
• Frankfurter Allgemeine
• Genetic Engineering News
• Handelsblatt
• In VIVO
• Lancet
• l’Observateur
• Management Today
• Marketing
• Marketing Week
• MedAd News
• Medical Marketing & Media (MM&M)
• N & O
• Nature
• Nature Biotechnology
• New England Journal Of Medicine
• Newsweek
• Outsourcing Pharma
• Pharma Business
• Pharma Focus
• Pharmalot
• Pharma Marketing Journal
• Pharma Visions
• Pharma Voice
• Pharmaceutical Executive
• Pharmaceutical Marketing
• PharmaField
• Pharma Scope
• Pharma Times
• Pink Sheet
• PMG (Pharma Marketing Service)
• PMT (Product Management Today)
• PMS (Journal of Pharmaceutical Sales
Manages Group)
• R&D Direction
• SalesPro
• Scientific America
• Script Newsletter (hardcopy)
• Specialty Pharma
• Spiegel
• Stern
• Sunday Telegraph
• Sunday Times
• The Economist
• The Guardian
• The Observer
• The Times
• Time
• Wall Street Journal
• Wirtschaftswoche
Social Media:
• Facebook
• LinkedIn
• Twitter

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Value of Information Channels
Industry Standard Research 9
“How much value do you place on each of the following information channels as providers of
industry news and information?”
4%
11%
21%
32%
35%
26%
45%
57%
51%
48%
42%
37%
22%
17%
16%
27%
7%
0%
25%
50%
75%
100%
Social
media
sites
(i.e.
TwiWer,
LinkedIn,
Facebook)
Email
newsleWers
Industry
print
publica5ons
Web
searches,
websites
Industry
conferences
(n=291)
High
value
Moderate
value
LiWle
value
No
value
©2013
ISR
Reports
Sample Page

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Sample Page
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Ordering Information
Industry Standard Research (ISR) is the premier, full service market research provider to the pharma
and pharma services industries. With over a decade of experience in the industry, ISR delivers an un-
matched level of domain expertise.
For more information about our off-the-shelf intelligence and custom research offerings, please visit
our Web site at www.ISRreports.com, email info@ISRreports.com, or follow us on twitter @ISRreports.
About Industry Standard Research
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