Corporate presentation for TASER - Q3, 2013

1. Q3 2014

2. This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the
“Exchange Act”), including statements, without limitation, regarding our expectations, beliefs, intentions or
strategies regarding the future. We intend that such forward-looking statements be subject to the safe-harbor
provided by the Private Securities Litigation Reform Act of 1995. The forward-looking information is based upon
current information and expectations regarding TASER International, Inc. These estimates and statements speak
only as of the date on which they are made, are not guarantees of future performance, and involve certain risks,
uncertainties and assumptions that are difficult to predict. Such forward-looking statements relate to: expected
revenue and earnings growth; estimations regarding the size of our target markets; successful penetration of the
law enforcement market; expansion of product sales to the private security, military and consumer self-defense
markets; growth expectations for new and existing products and accounts; expansion of production capability; new
product introductions; product safety and our business model. We caution that these statements are qualified by
important factors that could cause actual results to differ materially from those reflected by the forward-looking
statements herein.
FORWARD-LOOKING STATEMENTS
02

3. MULTI-BILLION
AXON-Evidence.com:
Entry into Multi-Billion
Dollar Annual Law
Enforcement IT Industry1
UPGRADE OPP
Significant Weapons
Upgrade Opportunity
WHITE SPACE
Largely Untapped
International Markets
NO DEBT
Strong Balance Sheet:
No Debt other than
Capital Leases ($100k)
TRUSTED
Strong IP, Brand &
Customer
Relationships
$120M BUYBACK
$120 million in
stock buybacks
executed
1 Criminal Justice Information Services Group Report
03

4. • Premium customer
• Point of View perspective
• Multiple mounting options
• Full work shift battery
• Constant streaming
• For the convenience driven
and price sensitive customer
• On-officer view point
• Full work shift battery
• Constant streaming
04

5. ROADMAP
•
•
•
•
•
•
•
05

6. TRUSTED CLOUD PARTNERFederal Government and CIA Have Paved The Way To Lessen
Cloud Data Security Concerns In Municipalities
600 MILLION
06

7. 87.5%
REDUCTION
59.0%
REDUCTION
AXON FLEX STUDY
07

8. Net Savings Year 1
Cost of Cameras and Evidence.com
COMPLIANCE COST AVOIDANCE
x
-
CITY SAVED$4 FOR EACH $1SPENT
08

9. EVIDENCE.COMA Public Safety Platform
09

10. GBs
1,300,000
1,200,000
1,100,000
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
150,000
140,000
130,000
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
Files
10

11. $2.0M
$5.8M
$5.2M
$5.9M
$11.3M
2013
Q2
2013
Q3
2013
Q4
2014
Q1
2014
Q2
11
$15.3M
2014
Q3

12. Initial Order – Handles, Batteries, Warranty, Holster
VIDEO ORDER
+
+
Add-on Orders of Training Cartridges
Add-on Orders of Field-use Cartridges
Total Opportunity over 5 years
Video Order with 5 year Evidence.com Contract
/ Weapons 5 year opportunity
Video 5 Year Value Multiple
12

13. 1,083 M 1,195 M
2,002 M
2,060 M
2,396 M 2,307 M
903 M
1,179 M
1,678 M 1,966 M
2,075 M
2,470 M
2013
03/01
2013
06/01
2013
09/01
2014
12/01
2014
03/01
2014
06/01
Total LT Deferred Rev
Total ST Deferred Rev
13
2014
09/01
2,471 M
2,306 M

14. • Introduced in April 2011
• Immediate Backup Shot
• Dual Lasers
• High Performance & Reliability
• Displays warning arc while loaded
• Compact Full Time Carry
Every Officer Needs Backup
14

15. • Introduced in January 2013
• Reduced training risk
• All Digital Platform
• High Performance & Reliability
• Current and Charge Metering
• Compact Full Time Carry
An upgraded classic.
15

16. INTERNATIONAL SALES STRATEGY
Missionary Team
Headquarters
16

17. TRUSTED
TASER is already a
trusted partner within
law enforcement
STAFFED
Sales staff for video
and weapons share
and develop leads
CONNECTED
TASER already has the
relationships with all
levels of command
staff at more than
17,000 out of the
18,000 agencies in the
U.S. today.
INVESTED
Weapons segment
produces steady cash
flow which allows
investments in
emerging
technologies
DIVERSIFIED
Video products and
SaaS solution gives
TASER the ability to
double sales over
time by having a
second product line.
17

18. DR. RICHARD
CARMONA
JUDY
MARTZ
BRET
TAYLOR
MICHAEL
GARNREITER
HADI
PARTOVI
DR. MARK
KROLL
LT. JOHN
CALDWELL
18

19. Co-founder
Code.org
Angel
Investor
Product
Manager
CEO of
Quip
Ex-CTO of
Facebook
Co-creator of
Google Maps
19

20. MULTI-BILLION
AXON-Evidence.com:
Entry into Multi-Billion
Dollar Annual Law
Enforcement IT Industry1
UPGRADE OPP
Significant Weapons
Upgrade Opportunity
WHITE SPACE
Largely Untapped
International Markets
NO DEBT
Strong Balance Sheet:
No Debt other than
Capital Leases ($100k)
TRUSTED
Strong IP, Brand &
Customer
Relationships
$120M BUYBACK
$120 million in
stock buybacks
executed
1 Criminal Justice Information Services Group Report 20