How should your Public Company use Stockhouse.com in your Social Media for Investor Relations strategy? IR Smartt explores how to and how not to use one of the web's biggest investor-focused social networks....
2. What is Stockhouse.com?
One of the oldest Social Networks focused on public
companies
A popular tool of stock promoters especially in the small-
cap investment sector
A Canadian-focused network that has spread to the US
A notable source of conversations about small-cap
investments and public companies
4. Stockhouse’s Reputation
Generally positive but has gone through cycles
Over-use by promoters means many IR professionals have
gone away from it
Google and Yahoo love Stockhouse’s content and rank
it regularly in search and forum results
Very good for Junior companies looking to get exposure
6. Reach: Alexa Traffic
Shows that Stockhouse.com is one of the largest
communities of investors on the web
More traffic comes to Stochouse.com from users in the US
than users in Canada
The audience is very loyal with almost 90% of visitors
returning at least once per week
Full Alexa Stats
10. Reach: Blogs, News and Forums
Major search engines index social and forum content
from around the web
Stockhouse.com’s pages regularly appear in blog and
forum search results
Anyone searching for your company in blog, news and
discussions can find this content
All conversations that are visible should be monitored
12. Reach: Content Aggregators
CAs like Google and Yahoo Finance pull content from
around the web to compile your company profile
This includes data like; press releases, director profiles and
company contact details
Google aggregates forum content in products like
Google Places
If Google and Yahoo finance start using forum content
from Stockhouse, you want it to be positive
13. Do You Need Stockhouse?
Why Stockhouse thinks you need them…
14. Do You Need Stockhouse?
Stockhouse thinks so and has a product offering for public
companies to advertise on.
Their product includes:
Email News “Blasts”
Featured Articles
Display Ads
Videos
Are any of these effective in creating an audience?
16. Where Stockhouse Fits
Email Blasts have lost their effectiveness due to
unsolicited SPAM
Ad Placements on Stockhouse don’t benefit from the
same targeting that Facebook and Google Ads do
Stockhouse does have value if you know how to use it,
but not via either of these methods
18. Monitoring Conversations
Check Stockhouse daily for signs of conversation about
your company
Create a profile so you can respond to forum posts
Track profiles owned by partners and competitors for the
latest on what’s happening in your industry
Find potential stakeholders who are discussing your
partners and competitors
20. Respond to Qs
Daily monitoring should mean that no question on your
company profile goes un-answered for more than 24 hrs
Provide references in your answers as much as possible
Link out to sections of your website and corporate
information when responding
Enter conversations that are left blank by your
competitors and potentially create stakeholders…
22. Create Visibility
Get in front of active Investors
Be seen as visible on multiple Social Networks
Get your content into Google blog, forums and news
search results
Create website traffic through linking
Develop relationships and brand advocates
23. Conclusion
While we don't recommend spending hours a day sifting
through the chatter on Stockhouse.com, we definitely see
some value to being on this Social Network.
For more info on both passive and active strategies that
your company can employ, please contact us on:
Email: get@irsmartt.com
Website: irsmartt.com/contact