PharmaIQ is pleased to announce the exciting launch of Software Design for Medical Devices Europe! With the success of the long-running SDMD conferences in San Diego and Philadelphia, Pharma IQ is thrilled to be launching SDMD Europe “on the other side of the Pond” on the 19th - 20th January 2011. The Software Design for Medical Devices Europe will be attended by senior officials and decision-makers from industry worldwide, bringing together buyers and suppliers in one location. Focused and high-level, the event will be an excellent platform to initiate new business relationships. With tailored networking, sponsors can achieve the face-to-face contact that overcrowded trade shows cannot deliver.

1. Main Conference: 19th – 20th January 2011
Workshop Day: 21st January 2011
Software
Design for
Medical Devices
EUROPE™
Take a look at what Software Design for Medical
Devices Europe has to offer your business in 2011
Pharma IQ brings its long-established US event Software Design for Medical Devices to Europe for the first time,
making it the only pan-European event that focuses 100% on software design in the medical device industry.
During this 2 day summit you will get hours of unrivalled networking opportunities with senior leaders and
decision makers from medical device manufacturers, allowing you to delve deeper and really understand how the
FDA guidance, compliance to IEC 62304 and shorter development lifecycles are affecting your customers.
Why Software Design for Medical Devices Europe is your
premier marketing opportunity for 2011:
Exposure
By having a presence at the only European conference with 18+ world leaders sharing
their expertise you can gain access to the individuals making real decisions. Speakers from
the FDA, BfArM and Underwriters Laboratories will be sharing their latest strategies and
experiences. In addition we can tailor this programme to assist in your longer term business
and marketing objectives.
1
Unmatched marketing coverage
You will be assigned a dedicated marketing manager that will work alongside your own in house
marketing department to ensure your attendance at the event is fully promoted through all the
various marketing channels regularly employed in your strategy.
2
Establish your company as a key provider
By taking part in the range of business development opportunities available you can
position yourself as a key service provider. The Software Design for Medical Devices Europe
Conference will not only increase the profile of your company but will allow you to establish
yourself as a leader in the field; giving you the unique opportunity to showcase your offerings
and expertise to the right people.
3
Targeted networking opportunities
By gaining direct access to an elite audience of senior level decision makers from the world of
medical device software design you will have the opportunity to establish key relationships and
utilise valuable networking time with the people that really matter.
4
Tim A. Dye, V.P., Sales,
SEKAI
“The return on our investment in time and
money for the shows like this one, proves
to us why we have continued to participate.
These smaller more intimate venues have
resulted in leads with substance and higher
future business potential.”
Venue: Le Meridien, Munich, Germany
Please contact Michael Taylor on +44(0) 207 368 9378 or email
sponsorship@iqpc.co.uk to find out how your company can benefit
from the Business Development Opportunities available
www.sdmdeurope.com

2. As a Sponsor you
should expect to meet
5%
2%
5%
26%
14%
12%
10%
26%
*Based on data from US Software Design for Medical Devices series
Past Sponsors of our
prestigious US Event include:
Can you help our Attendees
• Discover the latest software development platforms?
• Reduce the length of their development cycles?
• Ensure compliance with 93/42 and IEC 62304?
• Improve product usability?
• Incorporate agile development and iterative methods?
Based on the needs of the
delegate audience spex are
open to and recommend to
the following categories:
• Software Developing Platforms
• Software Safety Testing
• Business Development, Change Management
and Industry-Specific Consultants
About Pharma IQ
Pharma IQ has been rated again and again as the most effective business development event partner!
Pharma IQ is a division of IQPC. Founded in 1973, IQPC now has offices in major cities across six continents, giving Pharma IQ a truly global reach.
The international research base ensures Pharma IQ is uniquely positioned to put together our leading events, tackling the issues important to you
and bringing tangible benefits to your organisation. As an organisation, we have educated and trained over two million executives at over 40,000
conferences and training courses worldwide. The European arm, based in our London office, has grown an enviable reputation for quality and now
widely recognised as a market leader in specialist pharmaceutical conferences.
Pharma IQ works closely with a number of industry organisations to deliver cutting edge conferences that showcase the latest requirements,
emerging technologies and practical solutions in the area. The international speakers and audiences at each event ensure that the need for
communication between the pharmaceutical community. With ample opportunity for networking, these events represent an unparalleled platform
to gather information, meet key customers and develop business.
“This has been an outstanding conference, primarily, due to the quality of presenters and invitees.”
Frank Thompson, Northrup Gruman
Please contact Michael Taylor on +44(0) 207 368 9378 or email
sponsorship@iqpc.co.uk to find out how your company can benefit
from the Business Development Opportunities available
www.sdmdeurope.com