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Technology to Improve Pedestrian and Cyclist Safety 
By Colin Pawsey 
EU targets for reducing fatalities on Europe’s roads were laid out in the Transport 
White Paper, which set a target for 2011-2020 of reducing the number of deaths on 
the road by half. In 2010, 31,500 people lost their lives on the roads of the 28 EU 
Member States, and this is the baseline figure for the strategy. 
Facts and figures 
In a report released by the European Commission in March 2014, statistics showed 
that during the period 2010-2012 the number of deaths reported on the road in the 
EU had reduced by 11%. However, the reduction in pedestrian fatalities was only 8%, 
three percentage points lower than the average. More alarmingly the number of 
cyclists killed on the road increased during the same period by 6%. These figures do 
not include the many more non-fatal accidents that occur on our roads, but as a 
result the EC has highlighted that more needs to be done to reduce accidents 
involving vulnerable road users such as pedestrians and cyclists. 
A previous report by the European Transport Safety Council in 2012 highlighted the 
types of accidents encountered by cyclists. The report showed that 56% of fatal 
accidents involving cyclists between 2008 and 2010 occurred in cities and towns. It 
also showed that during the same period, 52% of the accidents were a result of 
collisions with passenger cars, 22% were collisions with goods vehicles and public 
transport; making up 74% of the fatalities between the two vehicle groups. 
Several manufacturers have begun to introduce collision-avoidance technology with 
the purpose of reducing accidents involving pedestrians and cyclists, and Euro NCAP 
has included the testing of such systems in the overall safety rating this year.

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Technology to Improve Pedestrian and Cyclist Safety

  • 1. Technology to Improve Pedestrian and Cyclist Safety By Colin Pawsey EU targets for reducing fatalities on Europe’s roads were laid out in the Transport White Paper, which set a target for 2011-2020 of reducing the number of deaths on the road by half. In 2010, 31,500 people lost their lives on the roads of the 28 EU Member States, and this is the baseline figure for the strategy. Facts and figures In a report released by the European Commission in March 2014, statistics showed that during the period 2010-2012 the number of deaths reported on the road in the EU had reduced by 11%. However, the reduction in pedestrian fatalities was only 8%, three percentage points lower than the average. More alarmingly the number of cyclists killed on the road increased during the same period by 6%. These figures do not include the many more non-fatal accidents that occur on our roads, but as a result the EC has highlighted that more needs to be done to reduce accidents involving vulnerable road users such as pedestrians and cyclists. A previous report by the European Transport Safety Council in 2012 highlighted the types of accidents encountered by cyclists. The report showed that 56% of fatal accidents involving cyclists between 2008 and 2010 occurred in cities and towns. It also showed that during the same period, 52% of the accidents were a result of collisions with passenger cars, 22% were collisions with goods vehicles and public transport; making up 74% of the fatalities between the two vehicle groups. Several manufacturers have begun to introduce collision-avoidance technology with the purpose of reducing accidents involving pedestrians and cyclists, and Euro NCAP has included the testing of such systems in the overall safety rating this year.