Automotive IQ (www.automotive-iq.com) is the fastest growing premier global online community of technical automotive industry professionals. It features valuable technical content written exclusively for the auto industry. A spin-off from our automotive conferences, Automotive IQ utilizes its long-standing industry relationships to bring our members up-to-date, relevant information about trends and developments. Members of Automotive IQ have access to our full library of technical presentations and whitepapers, topic articles, weekly / monthly columns, and a plethora of expert interviews all logically categorized. Our team is constantly speaking with experts in different areas of the automotive industry in order to provide relevant, high quality information. Enhance Your Brand > Banner Advertising > Sponsored Content Generate Quality Leads > Whitepapers > Webinars Educate the Market > Webinars > Presentations > Podcasts Who is our audience? > 7000+ members including weekly newsletter circulation > The fastest growing technical online automotive community in the world > Thousands of unique visits a month and growing > Backed by one of the largest B2B automotive databases in the world with in excess of 50k records Visit the website for further information: www.automotive-iq.com/?shownewswindow=1

1. The premier online
global community
for technical automotive
industry professionals
Automotive iQ
Media Kit 2013
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Automotive-iQ.com
Automotive-iQ.com | Media Kit 2013

2. What is Automotive iQ ?
About Us
Automotive IQ (www.automotive-iq.com) is the fastest growing
premier global online community of technical automotive industry
professionals. It features valuable technical content written
exclusively for the auto industry. A spin-off from our automotive
conferences, Automotive IQ utilizes its long-standing industry
relationships to bring our members up-to-date, relevant information
about trends and developments.
Members of Automotive IQ have access to our full library of
technical presentations and whitepapers, topic articles, weekly/
monthly columns, and a plethora of expert interviews all logically
categorized. Our team is constantly speaking with experts in
different areas of the automotive industry in order to provide
relevant, high quality information.
Enhance Your Brand
3 Banner Advertising
3 Sponsored Content
Generate Quality Leads
3 Whitepapers
3 Webinars
Educate the Market
3 Webinars
3 Presentations
3 Podcasts
Our member base includes senior representatives from nearly every
major OEM as well as comprehensive representation from leading
Tier 1 and Tier 2 companies. The most prominent job titles are
technical, involving R&D and Analysis. Therefore, our website
represents a unique opportunity to reach this target group.
We look forward to helping you and your company achieve its goals.
Automotive-iQ.com | Media Kit 2013
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3. Meet Our Members by Segment
Automotive IQ
Who is our audience?
3 6000+ members including weekly newsletter circulation
3 The fastest growing technical online automotive
community in the world
3 Thousands of unique visits a month and growing
3 Backed by one of the largest B2B automotive databases
in the world with in excess of 50k records
Engineering/R&D
Business Development
Consultancy
Management
OEM
Government
Other
University
Academic
Tier 2
Tier 1
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4. Genuine International Reach
Geo Spread
Europe 70%
(DACH 32%)
North America 14%
Asia 7%
Other 9%
Germany
U.S.
U.K.
France
Italy
India
Belgium
The Netherlands
Sweden
Austria
S. Korea
Spain
Canada
China
Japan
Switzerland
Malaysia
Romania
Turkey
Taiwan
Czech Republic
Denmark
We address topics in critical areas including:
3 Chassis
3 Powertrain
3 Car Body/Materials
3 Electrics/Electronics
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5. Enhance Your Brand
Use the IQ to Educate
Your Market
Does your company, product or service suffer from low
levels of brand awareness ?
Would your business benefit from increased profile and
exposure in front of your prospects ?
Are you looking for a cost effective and year round advertising
and education platform that will enhance your level of brand
awareness and help grow your business ?
Do you have a limited marketing budget and limited internal
marketing resources which prevent you from achieving your
marketing objectives ?
Automotive IQ provides our customers with a highly cost effective
marketing platform that will help you to achieve your marketing and
education objectives. We do this using:
3 Company, product and executive profiles
3 Press releases
3 E-newsletter advertising
3 High profile banner advertisements
3 Sponsored content
3 Interviews
Tailor Made Packages
Let Automotive IQ work with you to create a bespoke package
designed specifically to suit your needs. We can combine traditional
banner advertising with a variety of sponsored content pieces to
improve both your company’s visibility and brand image.
Throughout the campaign, you will be supported by our professional
automotive editor and marketing manager to ensure that your goals
are accomplished.
Automotive-iQ.com | Media Kit 2013
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6. Advertising with Automotive IQ
Online Banner
Advertisements
1
Marketing
Your Online
Initiatives
All of our online platforms benefit from a defined marketing program
designed to ensure that Automotive IQ reaches a mass audience
effectively, raising brand awareness in a crowded market.
Using e-marketing and advertising opportunities via Automotive IQ
will give you instant reach across more than 6000 senior level
members as well as all non-member visitors.
Banner Position 1
Leaderboard
728w x 90h pixels
In addition, unlike other websites and portals, Automotive IQ can
breakdown membership information to a granular level and enable
you to target specific job functions, roles, regions or industries.
2
Banner Position 2
Right column upper MREC
300w x 250h pixels
Advertising on Automotive IQ ensures your brand and product
offerings are highlighted to the most relevant and engaged
decision-makers.
Opportunities include a run-of-site campaign with banner positioning
in one of two premium locations on the website or a featured
campaign in our weekly newsletter.
Banner Type/Position
Banner Type/Position
3
Price per month
Price per month
Position 1
€ 1.500,-
Leaderboard (728w x 90h)
Position 2
Banner Position 3
Right column lower MREC
300w x 250h pixels
Upper MREC (300w x 250h)
Position 3
Lower MREC (300w x 250h)
€ 1.000,€ 500,-
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7. Advertising with Automotive IQ
Email Newsletter
Banner advertisements in the weekly opt-in newsletter
provide a channel to reach 6000+ members every
week. The newsletter highlights a round up of all the new content live
on the site each week, as well as drawing attention to the latest top
stories and commentary.
Newsletter Banner
250w x 250h pixels
€ 3,000 for 4 insertions (minimum of 4)
which equates to 1 per week.
*Multiple booking discounts apply.
Please contact us for special rates.
Click to see sample newsletter
3 Sample Newsletter 7
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8. Let the IQ Work For You
Lead Generation
Would your business benefit from bringing warm, qualified leads into
your sales funnel rather than reaching outward to cold,
questionable targets ?
Is your company looking for a partner that can help generate reliable,
accurate, and high quality leads ?
Does your company have interesting and unique content, media and
case studies that you are prepared to share with our automotive
community ?
We provide our customers with qualified leads and prospects.
We generate these leads through jointly sourced
remarkable content including
3 Webinars
3 Podcasts
3 Whitepapers
3 Industry surveys
For more information or to discuss your specific needs
please contact: sponsorship@automotive-iq.com
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9. Thought Leadership
White Papers
Marketing experts consistently rank white papers as one of the
best ways to generate leads, demonstrate thought leadership,
inform potential customers and reaffirm knowledge with
incumbent and existing customers.
Marketing experts
consistently rank
white papers
as one of the best ways
to generate leads...
Hosted on the main Automotive IQ homepage, white papers are an
extremely powerful means of demonstrating thought leadership and
educating your target audience about a particular topic, expertise,
solution or client success story.
Automotive IQ will help you to develop a white paper or can support
your decision-making around topic selection for white paper content.
This white paper will be posted live on the site and remains accessible
on the home page as a profiled content item for 2 weeks and then
searchable through the site after that
(there is no end date to availability).
Investment required
A marketing investment of € 1,500 is required per whitepaper
hosted on Automotive IQ.
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10. Thought Leadership
Webinars
What is a webinar ?
A webinar is an on-demand
or pre-recorded presentation
to a registered engaged
audience through the format of
our bespoke webinar platform.
Presentations last for
35 minutes with ten minutes
allocated for Q&A and are set
up with the logistics support
of the Automotive IQ team.
N.B.: Webinar packages can
be tailored as bespoke for
clients depending on
their requirements.
Webinars can be singular
presentations or a series of 3-5
ongoing presentations on
a chosen subject.
As a webinar partner, you have the opportunity to sponsor a
cutting-edge, thoroughly researched topic on the Automotive IQ
calendar or develop a custom webinar around a topic of your choice.
An Automotive IQ webinar will firmly highlight your organisation as
an industry expert and will allow you to demonstrate how your
solution / service has positively impacted your audience.
Webinars are now considered one of the most accessible thought
leadership opportunities to a highly targeted and engaged audience.
Whether it’s a live webinar or on-demand, information about
companies who have expressed interest in your content will be
shared with your organisation; a perfectly targeted and real-time lead
generation strategy.en subject.
What will you get as a webinar partner?
As a webinar partner you have the option to create a bespoke content
package for lead generation and presentation of content. On-demand
/ Pre-recorded webinars are gated for significant lead generation
activity. Coupled with each screening is an advanced marketing
strategy, placing the partner’s brand at the forefront of prospects’
minds, ultimately shortening sales cycles.
3 Profiled details of ALL registrants
3
3
3
3
3
3
3
3
provided to webinar partner
Webinar streamed to all registrants
Full freedom of topic with full editorial support
from Automotive IQ
Webinar to be made available ‘on-demand’ for 12 months
Webinar promoted for 6 weeks to entire prospective
audience (members and non-members) to drive registrations
using the full online marketing mix, including:
Onsite banner advertising
E-newsletter promotion to entire membership base
Social media activity, including Linkedin, Twitter,
Facebook and Xing
Partnership and affiliate marketing
Investment Requirement
Pricing for this investment is dependent on the client’s unique
requirements and the number of webinars included in the package.
Automotive-iQ.com | Media Kit 2013 10

11. Thought Leadership
Podcasts
Automotive IQ works with sponsoring partners to create podcasts as
an additional tool for strengthening your brand to members as well
as all traffic flow to the site.
Podcast sponsorship offers you the opportunity to moderate or participate in a panel sessions with industry experts, or to engage personally in an interview style piece related to your recent experience,
success stories or a specific subject matter.
Podcasts are highly rated as content on the site and widely downloaded by members and non-members alike.
Automotive IQ
recommends a
podcast content series
of 3-5 Podcasts
for maximum impact
in a subject area.
Podcast opportunities include: one-off podcast, podcast series around
a subject matter, podcast case study/client case study or moderation
of podcast panel of experts.
Automotive IQ will facilitate the recording, management, hosting and
promotion of a podcast. It will be featured on the home page of the
site for two weeks and then fully searchable through keywords within
the site from that point on (with no end date for accessibility).
Automotive IQ can also support your decision-making around topic
idea generation for this podcast.
Investment required
An investment of € 1,000 is required per podcast that is hosted and
sponsored on Automotive IQ. Podcasts are featured in the weekly
Automotive IQ newsletter to 6000+ members.
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12. Take Your Brand to the Next Level
Contact Us Now
You've gotten to know Automotive IQ,
now meet the people behind it.
sponsorship@automotive-iq.com
MANAGING EDITOR
Will Hornick
STRATEGIC DIRECTOR
Silke Klaudat
BUSINESS DEVELOPMENT DIRECTOR
Max Ribitzky
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