Weitere ähnliche Inhalte Ähnlich wie Pinterest Pres team 7 Ähnlich wie Pinterest Pres team 7 (20) Kürzlich hochgeladen (20) Pinterest Pres team 73. Agenda
Application
Marketing
PR/Communications
Fundraising
Pros / Cons of Pinterest
Case Study on UNICEF UK
4. Introduction
What is Pinterest?
Mission statement
What does it do?
6. Marketing
Targets a specific audience
Increases social reach
Identifies and engages influencers
http://pinterest.com/peugeotpanama/
7. PR/Communications
Showcases impact
Community building
Dimension
http://pinterest.com/nwfpins/
8. Fundraising
Engages donors
Non-visual to visual
Highlights ambassadors & celebrity
endorsements
http://pinterest.com/avonfoundation/pin-it-to-
end-it/
9. Pros of Pinterest
Popularity of social media
23,525,135 unique visitors in September 2012
Represents 17.4% of social media revenue (April,
2012)
17. Effectiveness of UNICEF
UK
Reaches public at an emotional level through a
personalized story of poverty
Targets a profitable audience
Easy to learn & even easier to share
Successfully connects communications & fundraising
20. References
http://www.socialnomics.net/2012/07/24/the-marketing-case-
for-pinterest-and-how-to-use-it-successfully/
http://www.prweb.com/releases/2012/4/prweb9461317.html
http://info.cocommunications.com/blog/bid/120948/Using-
Pinterest-as-a-Nonprofit-Communications-Tool
http://www.guardian.co.uk/world/poverty-
matters/2012/oct/09/pinterest-povery-ngos-africa
http://pinterest.com/AmiMusa/pins/
http://mashable.com/2012/09/10/pinterest-unicef/
http://www.forbes.com/sites/marketshare/2012/05/24/why-
online-marketers-better-get-an-interest-in-pinterest-fast/