"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Emerging Role of Social Media Analytics in Health Care and BioMedical Research
1. The Emerging Role of Social Media
Analytics in Health Care and Medicine
Dr. Sudha Ram
Director, INSITE Center for Business Intelligence and Analytics
McClelland Professor of MIS and Computer Science
Member, BIO5 and IE
Eller College of Management
University of Arizona
Tucson, AZ 85721
Email: ram@eller.arizona.edu
INSITE: www.insiteua.org
July 31, 2012
2. Web: Limitless Possibilities
• Treasure Trove of Big Data, Dynamic
Content, Hard Problems
• Volume, Velocity, Variety of Data
• Unstructured Data, Timestamped,
location based
• Predictive Analytics and Data Mining to
the Rescue
4. Network of Interactions
• Explicit Networks: Followers and Following
on Twitter, Friendships on Facebook,
LinkedIn Professional Network
But….. More interesting….
• Implicit Networks: Based on Interactions on
forums, FB Pages, Wikipedia, Yelp,
Foursquare….
• These hidden networks can reveal a lot of
interesting patterns.
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6. Implicit Interactions
• Wikipedia: Edits and Collaborations on
an article, across articles, on a topic…
• Facebook: Posts and comments
• Twitter: Tweets, replies, retweets
• Blogs: Comments and responses
• Forums: Threads, responses
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16. Other examples
• MyHeartMap: Crowdsourcing to located
AEDs in Philadelphia
• RxAnte: Medication Adherence and
Intervention Design
• Genomera: Socially designed health care
studies
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17. Benefits of Using Social Media
• Accelerate the pace of research
• Recruitment of subjects for clinical trials
• Replicate GWAS quickly and reliably
• Answer Community generated questions
• Live experiments
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18. INSITE Center
• Collect data, structure and clean it to create
datasets
• Build tractable models and algorithms for
detecting patterns and further our
understanding
• Observe structures not visible on a smaller
scale
• Live Analytics and Real Time Business
Intelligence
19. Conclusion
• Free the Data
• Link Social Media generated Data with
Transactional data
• Discovery Driven Approach
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