6. Innovation can’t be ordained.
However, you can create an environment
where it will evolve organically
#INBOUND15
7. Incrementalism vs. Innovation
"Most companies ultimately fail because they do one thing
very well but they don't think of the next thing, they don't
broaden their mission. They become incrementalists.”
"And Google is very committed to not doing that. We
understand that technological change is essentially
revolutionary, not evolutionary."
Eric Schmidt, Google Chairman of the Board
#INBOUND15
24. With
prototyping
Ideas tried Slow failures Fast failures Successes
Without
prototyping
Ideas tried Slow failures Fast failures Successes
#INBOUND15
26. “Most companies decay slowly
over time because they tend to do
approximately what they did
before, with a few minor
changes...But incremental
improvement is guaranteed to be
obsolete over time”
-Larry Page
#INBOUND15
