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Improving the world through engineering www.imeche.orgImproving the world through engineering 3
Today’s moderator
Eddie Winton
Improving the world through engineering www.imeche.orgImproving the world through engineering 4
Today’s guest speaker
Steve Pepperell
Improving the world through engineering www.imeche.orgImproving the world through engineering 5
Introduction
• How ‘Commercial Behaviour’ can
help engineers lead the business
strategy to Commercial Success
January
2015
• How understanding your businesses
commercial imperatives will help you
become a better engineer
February
2015
• The challenges the world will face
over the next 25 years and what
engineers can do about them
March
2015
Improving the world through engineering www.imeche.orgImproving the world through engineering 6
Today’s Agenda
• Review of Leading the Business Part 1 & 2
• Engineering – the enabler of change
• World challenges over the next 25 years
• Implications for engineering
• Engineering leading the way to solutions
• The value proposition – relevance to future challenges
• Getting ready to lead
• Summary
Improving the world through engineering www.imeche.orgImproving the world through engineering 7
Commercial
Awareness
Inner
Confidence
Marketing
Yourself
Image
Leadership
Behaviour
The models we explored in the first ‘Leading the
Business’ webinar
Commercial
Awareness
Supplier
Base
Consumer
and/or
Customer
Competition
Behaviours
& Attitude
Viability
Strategy
Improving the world through engineering www.imeche.orgImproving the world through engineering 8
The techniques & strategies we explored in the
second webinar
Commercial
Awareness
Supplier
Base
Consumer
and/or
Customer
Competition
Behaviours
& Attitude
Viability
Strategy
Improving the world through engineering www.imeche.orgImproving the world through engineering 9
Engineering leads change
Since the days of the Industrial Revolution, Mechanical
Engineering has been at the centre of change.
Over the next 25 years Mechanical Engineering will again take
that lead role. The question is how and on what?
Improving the world through engineering www.imeche.orgImproving the world through engineering 10
World population is predicted to rise from 7 billion
today to 9 billion by 2050
And that growth will happen in less developed countries
Improving the world through engineering www.imeche.orgImproving the world through engineering 11
Anticipated World Challenges
Driven by population growth
3 Principal emerging population groups
Fully Developed e.g. Europe & US
Late Stage e.g. China, India
Newly Developed e.g. Africa and parts of Asia
Improving the world through engineering www.imeche.orgImproving the world through engineering 12
Anticipated World Challenges
Driven by population growth
Food & Drink EntertainmentHealth
• Feed more people
• Access to clean water
• Living longer
• Greater expectations
More leisure time
Improving the world through engineering www.imeche.orgImproving the world through engineering 13
Anticipated World Challenges
Driven by population growth
Manufacturing
• Feed more people
• Access to clean water
• Consumerism
• Employment
• Living longer
• Greater expectations
People more
transient
More leisure time
Food & Drink
Travel
EntertainmentHealth
Improving the world through engineering www.imeche.orgImproving the world through engineering 14
Anticipated World Challenges
Driven by population growth
Food & Drink
EnergyEnvironment
TravelManufacturing
EntertainmentHealth
Housing
• Feed more people
• Access to clean water
• Consumerism
• Employment
• Sewage
• Protection
• Living longer
• Greater expectations
People more
transient
More homes less
space
• Renewable
• Greater demand
More leisure time
Improving the world through engineering www.imeche.orgImproving the world through engineering 15
What are the big world challenges for mechanical
engineers to solve over the next 25 years?
Your suggestions
Improving the world through engineering www.imeche.orgImproving the world through engineering 16
So don’t focus on what could be invented but on what
needs to be invented
10 Challenges for engineering
1. Access to clean water for everyone
2. More food from less space
3. Improve rail travel
4. Develop alternative travel options
5. Restore & improve urban infrastructure
6. More homes from less space
7. Make solar energy economical
8. Provide energy from fusion
9. Improve world sanitation
10. Engineer better medicines
Please choose the 3 that you consider to be the
most important using the poll on the right
Improving the world through engineering www.imeche.orgImproving the world through engineering 17
Great leaders are rarely realistic
Improving the world through engineering www.imeche.orgImproving the world through engineering 18
5 more ‘off the wall’ challenges
1. Reverse engineer the brain
2. Prevent nuclear terror
3. Develop virtual reality
4. Extract energy from the earth’s core
5. Transportation (beam me up scotty)
Improving the world through engineering www.imeche.orgImproving the world through engineering 19
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Improving the world through engineering www.imeche.orgImproving the world through engineering 20
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale Systems
Engineers will need to work at the extremes of very large and very small systems. This will
require multi-disciplinary and multi scale engineering.
Improving the world through engineering www.imeche.orgImproving the world through engineering 21
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale Systems
Engineers will need to work at the extremes of very large and very small systems. This will
require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive Edge
The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive
advanced economies.
Improving the world through engineering www.imeche.orgImproving the world through engineering 22
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale Systems
Engineers will need to work at the extremes of very large and very small systems. This will
require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive Edge
The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive
advanced economies.
Collaborative Advantage
There will be a few large and dominant players in all industries. These organisations will
become more successful by working collaboratively.
Improving the world through engineering www.imeche.orgImproving the world through engineering 23
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale Systems
Engineers will need to work at the extremes of very large and very small systems. This will
require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive Edge
The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive
advanced economies.
Collaborative Advantage
Their will be a few large and dominant players in all industries. These organisations will
become more successful by working collaboratively.
Regulating Innovation
Innovation within the framework of a global economy will become more complex, and the
protection of Intellectual Property Rights & Patents across geographies will need to be
addressed.
Improving the world through engineering www.imeche.orgImproving the world through engineering 24
Further considerations
Developing Sustainability
Rapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale Systems
Engineers will need to work at the extremes of very large and very small systems. This will
require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive Edge
The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive
advanced economies.
Collaborative Advantage
Their will be a few large and dominant players in all industries. These organisations will
become more successful by working collaboratively.
Regulating Innovation
Innovation within the framework of a global economy will become more complex, and the
protection of Intellectual Property Rights & Patents across geographies will need to be
addressed.
Employment For Engineers
Demand for new technologies will increase demand for Engineers by employers. Due to
advances in computer aided design engineers will increasingly work from home.
Improving the world through engineering www.imeche.orgImproving the world through engineering 25
As society advances ‘the value’ proposition will be
even more relevant
Maslow’s hierarchy of needs
Improving the world through engineering www.imeche.orgImproving the world through engineering 26
The ‘value’ proposition
Remember: Value has a value only if it is valued!
Bryan Dyson
Former CEO of Coca Cola
As society advances ‘the value’ proposition will be
even more relevant
Product
Leadership
Operational
Excellence
Customer
Intimacy
Improving the world through engineering www.imeche.orgImproving the world through engineering 27
Why should anybody be led by you?
We started this series of webinars by
exploring ways in which Engineers can
take a greater role in Leading Business
So ask yourself these questions:
• Would you follow you!
• Can you influence people!
• Why should anyone be led by you?
Improving the world through engineering www.imeche.orgImproving the world through engineering 28
Summary
Improving the world through engineering www.imeche.orgImproving the world through engineering 29
Any questions?
IMechE Leading the business - the challenges the world will face over the next 25 years and what engineers can do about them
IMechE Leading the business - the challenges the world will face over the next 25 years and what engineers can do about them

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IMechE Leading the business - the challenges the world will face over the next 25 years and what engineers can do about them

  • 1.
  • 2.
  • 3. Improving the world through engineering www.imeche.orgImproving the world through engineering 3 Today’s moderator Eddie Winton
  • 4. Improving the world through engineering www.imeche.orgImproving the world through engineering 4 Today’s guest speaker Steve Pepperell
  • 5. Improving the world through engineering www.imeche.orgImproving the world through engineering 5 Introduction • How ‘Commercial Behaviour’ can help engineers lead the business strategy to Commercial Success January 2015 • How understanding your businesses commercial imperatives will help you become a better engineer February 2015 • The challenges the world will face over the next 25 years and what engineers can do about them March 2015
  • 6. Improving the world through engineering www.imeche.orgImproving the world through engineering 6 Today’s Agenda • Review of Leading the Business Part 1 & 2 • Engineering – the enabler of change • World challenges over the next 25 years • Implications for engineering • Engineering leading the way to solutions • The value proposition – relevance to future challenges • Getting ready to lead • Summary
  • 7. Improving the world through engineering www.imeche.orgImproving the world through engineering 7 Commercial Awareness Inner Confidence Marketing Yourself Image Leadership Behaviour The models we explored in the first ‘Leading the Business’ webinar Commercial Awareness Supplier Base Consumer and/or Customer Competition Behaviours & Attitude Viability Strategy
  • 8. Improving the world through engineering www.imeche.orgImproving the world through engineering 8 The techniques & strategies we explored in the second webinar Commercial Awareness Supplier Base Consumer and/or Customer Competition Behaviours & Attitude Viability Strategy
  • 9. Improving the world through engineering www.imeche.orgImproving the world through engineering 9 Engineering leads change Since the days of the Industrial Revolution, Mechanical Engineering has been at the centre of change. Over the next 25 years Mechanical Engineering will again take that lead role. The question is how and on what?
  • 10. Improving the world through engineering www.imeche.orgImproving the world through engineering 10 World population is predicted to rise from 7 billion today to 9 billion by 2050 And that growth will happen in less developed countries
  • 11. Improving the world through engineering www.imeche.orgImproving the world through engineering 11 Anticipated World Challenges Driven by population growth 3 Principal emerging population groups Fully Developed e.g. Europe & US Late Stage e.g. China, India Newly Developed e.g. Africa and parts of Asia
  • 12. Improving the world through engineering www.imeche.orgImproving the world through engineering 12 Anticipated World Challenges Driven by population growth Food & Drink EntertainmentHealth • Feed more people • Access to clean water • Living longer • Greater expectations More leisure time
  • 13. Improving the world through engineering www.imeche.orgImproving the world through engineering 13 Anticipated World Challenges Driven by population growth Manufacturing • Feed more people • Access to clean water • Consumerism • Employment • Living longer • Greater expectations People more transient More leisure time Food & Drink Travel EntertainmentHealth
  • 14. Improving the world through engineering www.imeche.orgImproving the world through engineering 14 Anticipated World Challenges Driven by population growth Food & Drink EnergyEnvironment TravelManufacturing EntertainmentHealth Housing • Feed more people • Access to clean water • Consumerism • Employment • Sewage • Protection • Living longer • Greater expectations People more transient More homes less space • Renewable • Greater demand More leisure time
  • 15. Improving the world through engineering www.imeche.orgImproving the world through engineering 15 What are the big world challenges for mechanical engineers to solve over the next 25 years? Your suggestions
  • 16. Improving the world through engineering www.imeche.orgImproving the world through engineering 16 So don’t focus on what could be invented but on what needs to be invented 10 Challenges for engineering 1. Access to clean water for everyone 2. More food from less space 3. Improve rail travel 4. Develop alternative travel options 5. Restore & improve urban infrastructure 6. More homes from less space 7. Make solar energy economical 8. Provide energy from fusion 9. Improve world sanitation 10. Engineer better medicines Please choose the 3 that you consider to be the most important using the poll on the right
  • 17. Improving the world through engineering www.imeche.orgImproving the world through engineering 17 Great leaders are rarely realistic
  • 18. Improving the world through engineering www.imeche.orgImproving the world through engineering 18 5 more ‘off the wall’ challenges 1. Reverse engineer the brain 2. Prevent nuclear terror 3. Develop virtual reality 4. Extract energy from the earth’s core 5. Transportation (beam me up scotty)
  • 19. Improving the world through engineering www.imeche.orgImproving the world through engineering 19 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures
  • 20. Improving the world through engineering www.imeche.orgImproving the world through engineering 20 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures Engineering Large & Small Scale Systems Engineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
  • 21. Improving the world through engineering www.imeche.orgImproving the world through engineering 21 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures Engineering Large & Small Scale Systems Engineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering. Knowledge Will Become The Competitive Edge The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies.
  • 22. Improving the world through engineering www.imeche.orgImproving the world through engineering 22 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures Engineering Large & Small Scale Systems Engineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering. Knowledge Will Become The Competitive Edge The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies. Collaborative Advantage There will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively.
  • 23. Improving the world through engineering www.imeche.orgImproving the world through engineering 23 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures Engineering Large & Small Scale Systems Engineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering. Knowledge Will Become The Competitive Edge The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies. Collaborative Advantage Their will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively. Regulating Innovation Innovation within the framework of a global economy will become more complex, and the protection of Intellectual Property Rights & Patents across geographies will need to be addressed.
  • 24. Improving the world through engineering www.imeche.orgImproving the world through engineering 24 Further considerations Developing Sustainability Rapidly developing economies will add to global environmental pressures Engineering Large & Small Scale Systems Engineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering. Knowledge Will Become The Competitive Edge The ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies. Collaborative Advantage Their will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively. Regulating Innovation Innovation within the framework of a global economy will become more complex, and the protection of Intellectual Property Rights & Patents across geographies will need to be addressed. Employment For Engineers Demand for new technologies will increase demand for Engineers by employers. Due to advances in computer aided design engineers will increasingly work from home.
  • 25. Improving the world through engineering www.imeche.orgImproving the world through engineering 25 As society advances ‘the value’ proposition will be even more relevant Maslow’s hierarchy of needs
  • 26. Improving the world through engineering www.imeche.orgImproving the world through engineering 26 The ‘value’ proposition Remember: Value has a value only if it is valued! Bryan Dyson Former CEO of Coca Cola As society advances ‘the value’ proposition will be even more relevant Product Leadership Operational Excellence Customer Intimacy
  • 27. Improving the world through engineering www.imeche.orgImproving the world through engineering 27 Why should anybody be led by you? We started this series of webinars by exploring ways in which Engineers can take a greater role in Leading Business So ask yourself these questions: • Would you follow you! • Can you influence people! • Why should anyone be led by you?
  • 28. Improving the world through engineering www.imeche.orgImproving the world through engineering 28 Summary
  • 29. Improving the world through engineering www.imeche.orgImproving the world through engineering 29 Any questions?