VERDIKT conference 2012

1. Tap 2 … Simplify everyday life
NFC technology, its applications and benefits, and challenges when
establishing a new ecosystem for services
VERDIKT, Gardermoen, 25.04.2012
Sigmund Akselsen, NFC City project manager
Telenor Research and Future Studies

2. What is NFC
NFC – Near Field Communication
Short distance radio: 2-way
wireless communication
Small amounts of data:
Exchanged between devices with
NFC when brought together
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3. NFC – 3 modes…
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4. Benefits for many actors
Users:
– Convenient (fast, intuitive)
Access
Pay
– Rich, interactive applications
Service Providers:
– Fast provisioning
– Can save card issuing and cash handling
costs
– New convenient channel to the customer
Mobile Operators: Loyalty
Ticket
– Strengthen consumer relationship
– Keeps mobile at centre of customer’s life
– New revenues
Share Discover
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5. NFC City – an open innovation project
Goal: Accelerate development
and use of NFC services
Focus: NFC ecosystem; pilot
trials; toolbox and guidelines
Multiservice trial: Payment,
ticketing, access, information
services …
www.nfccity.net
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6. Some NFC demos
Tagger
(read/write NFC tag)
NFC Presenter
(start presentation from mobile)
NFC Safari
(tour guide)
PartyShare
(multimedia from mobile to PC)
Are You the One?
(“love tester”)
Collector
(add social interaction between mobile gamers)
BluetoothChat
(touch to set up connection for chat)
NFC Quiz
(quiz played by mobile on smart display)
Fingerprint and Gait analyser by HiG
(biometrical data for authentication)
Video by dinside.no
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7. Research questions
1. Which conditions are most important to acceptance and
diffusion of NFC services?
2. How are everyday activities and routines influenced by the
NFC services?
3. How is the user’s mobile phone mindset influenced by NFC
services?
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8. Tap2Pay trial (Oslo, May-August 2011)
 219 participants and 14 shops
 Tap2Pay is perceived as an easy-to-use and efficient service, bringing the
user a scent of the future
 Will be widely used if available on favorite handset and work in
numerous shops/locations
 Possible barriers: Security issues (loss, theft, fraud)
 Technical challenges tied to card provisioning
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9. Technology acceptance
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10. Tap2Pay partners, roles and processes
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11. OTA card provisioning
CMS MOTAPS TSP OTA
• Hold customer data • UICC keys • TSM enabler
• Customer • UICC management
• Issuer Certificate • Manage OTA
data • BIP
• Generate perso data processes
• Card data
• Initiate and monitor • Perform perso of
• Risk
perso process towards payment applet
management
TSM • Lifecycle management
WEB
Service
• Authenticate users
• User interface and
processes
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12. NFC City challenges, results and roadmap
So far Future
User interface and 1. NFC payment trial with • GSMA NFC GTM
acceptance 219 users and 14 shops initiative
2. NFC ticketing service • TSM infrastructure
Market adoption specification and
(key apps, distribution, contribution to national • Influence plans for
Key challenges
provisioning) guidelines (HB206) commercial launch
3. NFC information service • Multi-service trial in
Business models demos and promos Tromsø
4. Toolbox components for • Publications on service
NFC service development development and user
Technical solutions
(technical, business) behaviour
(Information mgmt,
handset availability) 5. International network for
collaboration
Stakeholder awareness 6. NFC conference with 170
participants
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