Storbritannias kontor for digitale innbyggertjenester: Tom Loosemore 2012-04-16 på IKT-Norges konferanse NEO2012 i Oslo

1. Tom Loosemore

3. Digital was once magic.
It is now mainstream.

5. Create GDS
Publishing
Transactions
Wholesale, not just retail

6. Create GDS
Publishing
Transactions
Wholesale, not just retail

10. Create GDS
Publishing
Transactions
Wholesale, not just retail

11. In 2004 the UK
government web
went from a
loosely
coordinated
collection of
websites...

12. Directgov
BusinessLink
to something a
Direct.gov.uk
Businesslink.gov.uk
bit simpler...

13. A tremendous
achievement, Directgov
BusinessLink
which brought
Direct.gov.uk
Businesslink.gov.uk
enormous
benefits,
but it’s time to
move on again

14. The web is now mainstream
Users expect high quality service
experiences
And businesses know how to
deliver them

15. Small teams of world-class
developers, designers and
managers
Tight control of experience design
Iterative, agile, user-focused
product development

16. We're building GOV.UK the way
Google build Google and Amazon
build Amazon

17. We’re doing less

18. We’re focused on tasks - getting
to the ‘quick do’

19. We’re optimising for the common
case but not ignoring the edge case

20. We’re acknowledging that people
start with search

21. We’re acknowledging that people
start with search

22. We’re acknowledging that people
start with search

23. We’re acknowledging that people
start with search

24. We’re acknowledging that people
start with search

25. We’re designing with smart
phones in mind

26. We’re designing with smart
phones in mind

27. directgov
businesslink
directgov
businesslink
We’re going
from this...

28. GOV.UK
Mainstream
Users
Needs
...to a single
domain
Specialist
Users
Needs

29. GOV.UK
previously Mainstream
covered by Users
Directgov Needs
Business Link
Specialist
Users
Needs

30. GOV.UK beta: gov.uk

31. GOV.UK
previously Mainstream
covered by Users
Directgov Needs
Business Link
‘whitehall’ Specialist
specialist Users
Needs
technical

32. INSIDE GOVERNMENT beta:
gov.uk/government

34. GOV.UK
Mainstream
Users
With a Needs
consistent
design Specialist
approach
Users
Needs

35. GOV.UK
Mainstream
Users
Needs
With properly
managed
Specialist
search
Users
Needs

36. GOV.UK
Mainstream
Users
Needs
And a single
technology
Specialist
platform
Users
Needs

37. GOV.UK

38. Simpler, Clearer, Faster
services for Users
Savings and Innovation
for Government

39. Create GDS
Publishing
Transactions
Wholesale, not just retail

40. GOV.UK Design Principles
gov.uk/designprinciples

52. GOV.UK Design Principles:
gov.uk/designprinciples

53. GDS blog: digital.cabinetoffice.gov.uk

54. Thank You
Web:
digital.cabinetoffice.gov.uk
Twitter:
@govuk
Email:
tom.loosemore@digital.cabinet-office.gov.uk