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TOOLS FOR THE CREATIVE INDUSTRY - WORKSHOP PICNIC 2010
HOw
                                  How to Grow is a new online meeting point to support
                                  business development in the creative industries where
                                  users can share ideas and content and access services

TO GROw
TOOLS FOR THE CREATIVE INDUSTRY
                                  designed for the needs of the creative sectors.

                                  This online platform is being developed under
                                  BCreative, a European project supported and partly
                                  funded by the European Commission DG ENTR,
                                  under the Europe INNOVA initiative.
DAY 1 // 22nd Sept. 2010             DAY 2 // 23rd Sept. 2010

Dialogues House,                     Westergasfabriek,                 Opening by the European             • Bank of Time (barter-based          10:50 - 11:50                       11:50-12:00
Tower D, first floor,                  Pazzanistraat 41 (room: Lab C)    Commission (10 min)                   exchange of creative and other
                                                                                                                                                 Expert panel on ‘How to Grow        Conclusions and closing
ABN AMRO,                            1014 DB Amsterdam,                                                      business services)
                                                                       • Tomasz–Jan Ostrowski, Policy                                            with crowd-funding?’                by hosts
Foppingadreef 22, 1102 BS                                                                                  • Loans and risk-capital facilities
                                                                         Officer, European Commission,
Amsterdam Zuid Oost                  10:00 – 12:00                                                           (tailored finance solutions for      • Jaspar Roos (moderator)
                                                                         DG ENTR, Unit Support for
                                                                                                             CI start-ups and growth-ready         Business Development
                                     Workshop/Conference                 Industrial Innovation                                                                                       12:00-12:30
Arrival of BCreative partners,                                                                               businesses)                           Manager / Chief Inspiration
speakers, guests, European           Moderated by Gohar Sargsyan,                                          • Access to online exclusive            Officer at Dialogues Incubator     Lunch
                                                                       10:20 – 10:50
Commission representative(s)         EU programme manager IIP                                                audio-visual content (expert          empowered by ABN AMRO
                                     CREATE. PICNIC conferences/       Presentation How to Grow              talks, business round-tables,       • Arthur van de Graaf, Innovation
17:00 - 19:30                        workshops and other events will   – the platform, offered tools/        coaching sessions, etc.)              / Business Line Manager Seeds,    12:30-17:00
                                     be available for ALL BCreative    services and the progress:                                                  Dialogues Incubator
Side innovation                                                                                                                                                                      • Join other design sessions
                                     workshop participants.                                                Time for questions (10 min)           • Geert Christiaansen,
networking event                                                       • Barbara Cruz, EDC (5 min)                                                                                     (e.g. unlimited design
                                                                                                                                                   Director Business
                                                                       • Tirso Frances, Dietwee (10 min)   Contributors:                                                               competition)
Hosted by Dialogues Incubator        10:00 – 10:20                                                                                                 Development, PhilipsDesign
                                                                       • Niek Hokken, EDC (5 min)          Gohar Sargsyan (IIP CREATE),                                              • Join other interesting sessions
(organised by Dialogues Incubator,                                                                                                               • Floris van Alkemade, Director,
                                     Welcome by hosts (10 min)                                             Niek Hokkan (EDC),                                                          on creative industrie
IIP CREATE and EDC)                                                                                                                                Solid Ventures
                                                                       • Pilot Innovation Voucher          Marija Popovic (EDC),
                                     • Geleyn Meijer, Director IIP                                                                               • Thierry Baujard,
                                                                         Schemes (access to part funding   Barbara Cruz (EDC)
                                       Create (5 min)                                                                                              CEO Peacefulfish,
                                                                         to support innovation and         Open discussion – All
                                     • Joao Mena De Matos,                                                                                         CEO Media Deals
                                                                         growth activities)
                                       CEO EDC, Coordinator of                                                                                   • Ayman van Bregt, Pytch.nl,
                                                                       • Crowd-funding facilities
                                       BCreative project (5 min)                                                                                   Entrepreneur
                                                                         (‘crowd patronage’ support
                                                                         and funding mechanism)
JOÃO            João Mena de Matos is director
                of the European Design Centre in
                                                             Eindhoven, Board of Directors United
                                                             Brains (Spin-off company from Technical
MENA DE MATOS   The Netherlands. He is also Statutory        University/Fontys High-Schools and
                director of the following high tech          Design Academy Eindhoven), and the
DIRECTOR        companies: EDC Innovation Lab BV             Dutch Design Awards. He is also an official
EDC             (ICT/RFID based solutions airline            evaluator and advisor of the European
                industry), MedSim BV (High-end               Commission programmes. Joao Mena de
                simulators and serious games for             Matos initiated many European projects,
                the medical sector), and iBuild BV           including the ADMIRE project, which set
                (mass customization in construction          off the DME Award in 2007.
                and city planning).
                                                             Mena de Matos has managed several
                Within the latest years he was involved      innovation implementation for SMEs and
                in various Board of Directors functions      Larger industries (e.g. Curver Rubbermaid,
                such as the European Multimedia Forum        DAF Special Products, Ericsson, Leolux,
                in Brussels, the Centre for International    Ubbink, Wavin) and initiated various
                Technology and Education in London,          European and National Consortia such as
                the Board of Directors of the Dutch Design   VISINET, VISTA, CP&P, FLEUR, MAID,
                Platform, Board of Directors Centre for      NMN, MADE-IT, DEGAP, ADMIRE
                Product & Product Innovation (CP&P),         and more recently BCreative.
JASPAR                 Jaspar Roos is an entrepreneurial
                       banker and has over ten years
                                                                    in the world. Jaspar is also active/board
                                                                    member of several innovation and
ROOS                   experience in different banking              incubation teams (like trend group of
                       positions within ABN AMRO.                   Dutch Marketing Association, Flowland
BUSINESS DEVELOPMENT   Since 2007, Jaspar has been working          and Erasmus Medical Center Incubator).
MANAGER / CIO          in the area of corporate venturing.          Jaspar holds a master degree in Information
DIALOGUES                                                           Technology. Jaspar has a keen interest in
INCUBATOR
                       Jaspar is responsible for the Dialogues      art, innovation and having fun at all times.
                       Incubator, ABN AMRO’s accelerator for
                       radical financial innovation. Dialogues
                       Incubator has received different awards
                       and acknowledgements for the concept,
                       startup ventures and resilience in tough
                       times. Examples include Rationalizer,
                       Artstart and Associates. Next to Dialogues
                       Incubator, Jaspar is founder and Ceo of
                       several other companies, like Inspiration
                       Academy and Incubator Exchange,
                       a platform uniting innovation specialists
GELEYN       Geleyn Meijer is an inspirational leader
             with a proven track record on innovation
                                                         and academia. Together with leading Dutch
                                                         media companies, SME’s and universities
MEIJER       leadership and a wide international         he launched the ICT Innovation Platform
             network. As Strategy & Innovation           for the Creative industry (IIP/Create).
DIRECTOR     Director of Logica he is driven by the
IIP CREATE   creative potential of our economy and       Geleyn received his PhD in Robotics
             society. He acts as a thought leader in     and Computer Science in 1991. He is
             services innovation and masterminded        a partner of Logica and strategy director
             embedded innovation as innovation           of Logica Management Consulting
             process for ICT services companies.         Netherlands. Since 2003 he pioneered
                                                         Logica’s innovation policy and R&D
             He represents Logica in various national    project involvement. In 2005 he became
             and international eco-systems on the        the Group Innovation Director for Logica,
             future of the IT services industry and is   setting-up the activities across the group
             expert in the Open Innovation Strategy      and assuring Logica’s active participation
             and Policy Group, a EU-wide think-tank.     in strategic business developments with
             He is advisor to the Dutch ICT innovation   clients and alliance partners.
             council, stimulating the creativity in
             services development among businesses
TOMASZ           Tomasz works in the Support for
                 Industrial for Innovation Unit at the
                                                               Previously, Tomasz worked for European
                                                               Commission in DG Enlargement at the
OSTROWSKI        European Commission’s Directorate             technical assistance desk at the Serbia and
                 General for Enterprise and Industry,          Montenegro Unit and in the private sector
POLICY OFFICER   where he is a project and policy officer.      as a project manager for international
EUROPEAN                                                       development projects. His background
COMMISSION       He is currently working in the field of        is in economics and European affairs.
                 innovation in services, including strategic   He is an avid tennis player and fan and
                 policy development in particular. He is       enjoys music and travel.
                 the project officer for BCreative and
                 ImMediaTe projects under the Europe
                 INNOVA initiative. He is also involved
                 in developing initiatives in support of new
                 and emerging markets, notably in the
                 creative industries sector and mobile and
                 mobility services. Tomasz has also managed
                 a number of IRC projects and was
                 involved in the preparation of the second
                 phase of Europe INNOVA initiative.
TIRSO               Tirso Francés is founding partner and
                    strategic director of Dietwee (Dutch for
                                                                   When it comes to the creative industry,
                                                                   Dietwee are obviously part of it themselves,
FRANCÉS             Thosetwo), a design and communications         but have also worked for several clients and
                    agency in Utrecht, The Netherlands.            institutions in the music industry, design,
CEO/                He started Dietwee with Ron Faas at            architecture, advertising and photography.
CREATIVE DIRECTOR   Art College back in 1988. Over the years       Amongst others they have designed the
DIETWEE             Dietwee has grown to thirty people,            identity for Dutch association of designers
                    worked for appealing clients and won           BNO, Döll Studio for Architecture,
                    many design-awards.                            Rau Architects and also the identity
                                                                   of their How To Grow partner EDC.
                    Dietwee aims to contribute to a nicer and
                    more sustainable world in general, and likes   Tirso has taught design at the Utrecht
                    to help and work for companies and             College of Art and has given lectures
                    institutions who somehow aim for the           and workshops at several academies and
                    same. Dietwee have worked for many             institutions, and is board-member of the
                    cultural clients, NGO’s, universities,         Dutch Student Prize for Graphic Design
                    banks, institutions and many clients both      and IDEA – What Design Can Do, a large
                    non profit and commercial who fit that           design congress planned for next year
                    profile somehow.                                in Amsterdam.
ARTHUR                 Creativity, innovation and (the power
                       of) communities together with banking
                                                                    initiative for the funding of companies in
                                                                    the SME-market and enabling of successful
VAN DE GRAAF           are among the professional fields of          creative an innovative entrepreneurship
                       interest of Arthur van de Graaf.             by involving communities.
INNOVATION /BUSINESS   Arthur is interested in challenges in
LINE MANAGER           which he can build a bridge between          Together with his own private community
SEEDS                  demand and supply by changing                Arthur loves Art, Asian culture (food
                       perspective continuously.                    inclusive) and sharing ideas with inspiring
                                                                    people. This year he is starting a global
                       After different positions within then        photography project involving children
                       banking industry (e.g. Master of Financial   around the world; Project10101010.com.
                       Planning, Manager Preferred Banking,
                       Client Group Manager Small Enterprises
                       (inclusive Start-ups)) Arthur is now
                       Innovation/Business Line Manager Seeds
                       at the Dialogues Incubator. The Dialogues
                       Incubator is ABN AMRO’s accelerator
                       for radical financial innovation. He is
                       responsible for Seeds, the crowd funding
GEERT               Geert started with Philips Electronics
                    in Consumer Electronics, now part of
                                                                 In 2000 Geert decided to leave Philips
                                                                 Electronics to start his own venture in
CHRISTIAANSEN       the Philips Consumer Lifestyle Sector.       RFID technology, providing identification
                    Starting out as a product manager for        solutions in the area of ticketing, access
DIRECTOR BUSINESS   audio systems in 1987, he progressed         control and transactions. After 5 years this
DEVELOPMENT         to being responsible for product strategy    company was acquired by a larger company
PHILIPS DESIGN      and marketing of sound systems in            and Geert stayed in leading position for
                    the Asia Pacific Region being based           2 years. Because innovation is Geert’s
                    in Belgium, Malaysia and Singapore.          passion he decided to join Philips Design
                                                                 in 2007 to strengthen the innovation team.
                    On his return to Europe in 1996 he took      His background in business enables him
                    on a corporate position in the Philips       to connect the capabilities of the creative
                    Electronics CTO office as Corporate           force of Philips Design to the businesses.
                    Technology Officer and returned 2 years       In his role he is responsible for creating
                    later to Consumer Electronics, responsible   business propositions and developing
                    for business development of digital video    strategic relationships.
                    products, based in Palo Alto, California.
FLORIS           Floris van Alkemade has over 15 years
                 of experience in venture capital, M&A,
                                                              Before starting in venture capital Floris
                                                              worked at Unisource NV, a pan-European
VAN ALKEMADE     business development. He currently           telecommunications company, the
                 manages Solid Ventures, a venture            investment bank MeesPierson NV and the
DIRECTOR         capital fund that invests in early stage     consulting firm Andersson Elffers Felix
SOLID VENTURES   Dutch technology companies, that he          BV. He has a Masters Degree in Business
                 founded in 2006.                             Econometrics from the Free University
                                                              of Amsterdam. He is a member of the
                 Before Solid Ventures, he was a general      board of several companies and a director
                 partner at NeSBIC CTe Fund, a EUR            of TSOC.
                 210M value added venture capital funds
                 that invested in 38 early stage technology
                 companies in Europe and US. In 2000
                 he managed the NeSBIC CTe Fund office
                 in Silicon Valley, US.
AYMAN          Ayman van Bregt is an entrepreneur
               in the Dutch Creative Industries and
                                                               As an entrepreneur Ayman has led
                                                               several companies among which U-Lab,
VAN BREGT      internet and new media strategist.              Fresh Interactive, The Buccaneers.
               Ayman is one of the first Dutch digital
ENTREPRENEUR   native entrepreneurs with over                  In 2007 Ayman wrote the first Dutch
PYTCH.NL       10 years of knowledge and 6 years of            Lexicon; Lex-I (lexicon for internet and
               entrepreneurial experience in design,           web 2.0) and sold over 10.000 pieces.
               internet and new media business.                Ayman is connected to Rotterdam
                                                               University of Applied Sciences as a part-
               During the first internet bubble Ayman           time professor for creative marketing.
               worked as a marketing manager for the           Ayman blogs for one of the leading
               internet division of the Finnish Telco Sonera   Dutch marketingblogs (Marketingfacts).
               (now TeliaSonera). He left Sonera for           Ayman was a founding member of the
               Syntens, a Dutch consultancy firm helping        YoungEDBR. In february 2010 Pytch was
               companies to innovate as a specialist           founded by Ayman as a platform to connect
               within the area of strategy, innovation,        and stimulate entrepreneurship in the
               digital marketing and communications.           Dutch Creative Industries by portraiting
                                                               people, connecting and inspiring them.
THIERRY            Thierry is the CEO of Media Deals.
                   He is also a founder and CEO of
                                                             Arte (Franco-German TV station) and is
                                                             a regular evaluator for the E-Content
BAUJARD            Peacefulfish and which is a unique         program (EU) in Luxembourg.
                   media consulting company, based in
CEO PEACEFULFISH   Berlin, specialized in film financing       He is in charge of the company
CEO MEDIA DEALS    and digital distribution. He holds an     development in terms of international
                   MBA from Bocconi University in Milan,     network of consultants and new business.
                   Italy and from UCLA in Los Angeles,       His current work includes film financing,
                   where he specialized in film financing      business model for new digital distribution
                   and e-commerce.                           channels and the structuring of film funds
                                                             for production companies and public and
                   His experience in film financing includes   private investors.
                   $100M+ film projects in the USA with
                   Mandalay Entertainment, Strategic         He is also a regular speaker at different
                   Development for the Studio Babelsberg     training seminars. He is also responsible
                   GmbH in Potsdam and Business              for the development of specific financial
                   Development for Studio Canal-Vivendi.     incentives for creating competitiveness in
                   Further experience in the media sector    different regions of Europe like in Cannes
                   includes a major strategic project for    (F), Sophia Antipolis (F), Norway, Berlin
                                                             (G), Barcelona (SP) or Apulia in Italy.
GOHAR                Gohar Sargsyan is a senior business
                     consultant at Logica in charge of EU
                                                              After her banking experience Gohar
                                                              provided consulting services to World Bank,
SARGSYAN             innovation programmes and she is         USAID, PricewaterHouseCoopers, etc.
                     doing coordination of EU projects at     She was entrepreneur of an ICT company
SENIOR               IIP CREATE. Gohar is an experienced      between 2000 and 2005. Started from 2002
BUSINESSCONSULTANT   programme manager and business           Gohar is an appointed expert for EU
LOGICA               management consultant in international   programmes. She carried out consulting,
                     multidisciplinary environments both      coordination, technical, managerial
                     in public as well as private sectors.    activities at various EU programmes.
                                                              The last few years she was a programme
                     She has a background in ICT. She holds   director of the EU innovation projects,
                     an MBA degree and an MS degree in        in some of these projects having
                     Computer Information Sciences from the   coordination role. She likes traveling
                     University of California, Los Angeles    and extreme entertainment.
                     (UCLA), she also accopmlished her PhD
                     in informatics.
B-CREATIVE PARTNERS ARE:

European Design Centre – (Coordinator) • NL
Innovationsservice of the Salzburg Chamber of Commerce • AT
Meta Group • IT
Alintec • IT
MFG Medien und Filmgesellschaft Baden Württember • DE
Dietwee design and communication • NL
Applied Research & Communication Fund • BG
Cranfield University • UK
ICT – Innovatieplatform Creatieve Industrie • NL




Event organized by IIP Create, EDC, BCreative
In collaboration with PICNIC, Dialogues Incubator and Dutch Valley
Co-funded by European Commission

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Bcreative catalogue how to grow amsterdam picnic

  • 1. TOOLS FOR THE CREATIVE INDUSTRY - WORKSHOP PICNIC 2010
  • 2. HOw How to Grow is a new online meeting point to support business development in the creative industries where users can share ideas and content and access services TO GROw TOOLS FOR THE CREATIVE INDUSTRY designed for the needs of the creative sectors. This online platform is being developed under BCreative, a European project supported and partly funded by the European Commission DG ENTR, under the Europe INNOVA initiative.
  • 3. DAY 1 // 22nd Sept. 2010 DAY 2 // 23rd Sept. 2010 Dialogues House, Westergasfabriek, Opening by the European • Bank of Time (barter-based 10:50 - 11:50 11:50-12:00 Tower D, first floor, Pazzanistraat 41 (room: Lab C) Commission (10 min) exchange of creative and other Expert panel on ‘How to Grow Conclusions and closing ABN AMRO, 1014 DB Amsterdam, business services) • Tomasz–Jan Ostrowski, Policy with crowd-funding?’ by hosts Foppingadreef 22, 1102 BS • Loans and risk-capital facilities Officer, European Commission, Amsterdam Zuid Oost 10:00 – 12:00 (tailored finance solutions for • Jaspar Roos (moderator) DG ENTR, Unit Support for CI start-ups and growth-ready Business Development Workshop/Conference Industrial Innovation 12:00-12:30 Arrival of BCreative partners, businesses) Manager / Chief Inspiration speakers, guests, European Moderated by Gohar Sargsyan, • Access to online exclusive Officer at Dialogues Incubator Lunch 10:20 – 10:50 Commission representative(s) EU programme manager IIP audio-visual content (expert empowered by ABN AMRO CREATE. PICNIC conferences/ Presentation How to Grow talks, business round-tables, • Arthur van de Graaf, Innovation 17:00 - 19:30 workshops and other events will – the platform, offered tools/ coaching sessions, etc.) / Business Line Manager Seeds, 12:30-17:00 be available for ALL BCreative services and the progress: Dialogues Incubator Side innovation • Join other design sessions workshop participants. Time for questions (10 min) • Geert Christiaansen, networking event • Barbara Cruz, EDC (5 min) (e.g. unlimited design Director Business • Tirso Frances, Dietwee (10 min) Contributors: competition) Hosted by Dialogues Incubator 10:00 – 10:20 Development, PhilipsDesign • Niek Hokken, EDC (5 min) Gohar Sargsyan (IIP CREATE), • Join other interesting sessions (organised by Dialogues Incubator, • Floris van Alkemade, Director, Welcome by hosts (10 min) Niek Hokkan (EDC), on creative industrie IIP CREATE and EDC) Solid Ventures • Pilot Innovation Voucher Marija Popovic (EDC), • Geleyn Meijer, Director IIP • Thierry Baujard, Schemes (access to part funding Barbara Cruz (EDC) Create (5 min) CEO Peacefulfish, to support innovation and Open discussion – All • Joao Mena De Matos, CEO Media Deals growth activities) CEO EDC, Coordinator of • Ayman van Bregt, Pytch.nl, • Crowd-funding facilities BCreative project (5 min) Entrepreneur (‘crowd patronage’ support and funding mechanism)
  • 4. JOÃO João Mena de Matos is director of the European Design Centre in Eindhoven, Board of Directors United Brains (Spin-off company from Technical MENA DE MATOS The Netherlands. He is also Statutory University/Fontys High-Schools and director of the following high tech Design Academy Eindhoven), and the DIRECTOR companies: EDC Innovation Lab BV Dutch Design Awards. He is also an official EDC (ICT/RFID based solutions airline evaluator and advisor of the European industry), MedSim BV (High-end Commission programmes. Joao Mena de simulators and serious games for Matos initiated many European projects, the medical sector), and iBuild BV including the ADMIRE project, which set (mass customization in construction off the DME Award in 2007. and city planning). Mena de Matos has managed several Within the latest years he was involved innovation implementation for SMEs and in various Board of Directors functions Larger industries (e.g. Curver Rubbermaid, such as the European Multimedia Forum DAF Special Products, Ericsson, Leolux, in Brussels, the Centre for International Ubbink, Wavin) and initiated various Technology and Education in London, European and National Consortia such as the Board of Directors of the Dutch Design VISINET, VISTA, CP&P, FLEUR, MAID, Platform, Board of Directors Centre for NMN, MADE-IT, DEGAP, ADMIRE Product & Product Innovation (CP&P), and more recently BCreative.
  • 5. JASPAR Jaspar Roos is an entrepreneurial banker and has over ten years in the world. Jaspar is also active/board member of several innovation and ROOS experience in different banking incubation teams (like trend group of positions within ABN AMRO. Dutch Marketing Association, Flowland BUSINESS DEVELOPMENT Since 2007, Jaspar has been working and Erasmus Medical Center Incubator). MANAGER / CIO in the area of corporate venturing. Jaspar holds a master degree in Information DIALOGUES Technology. Jaspar has a keen interest in INCUBATOR Jaspar is responsible for the Dialogues art, innovation and having fun at all times. Incubator, ABN AMRO’s accelerator for radical financial innovation. Dialogues Incubator has received different awards and acknowledgements for the concept, startup ventures and resilience in tough times. Examples include Rationalizer, Artstart and Associates. Next to Dialogues Incubator, Jaspar is founder and Ceo of several other companies, like Inspiration Academy and Incubator Exchange, a platform uniting innovation specialists
  • 6. GELEYN Geleyn Meijer is an inspirational leader with a proven track record on innovation and academia. Together with leading Dutch media companies, SME’s and universities MEIJER leadership and a wide international he launched the ICT Innovation Platform network. As Strategy & Innovation for the Creative industry (IIP/Create). DIRECTOR Director of Logica he is driven by the IIP CREATE creative potential of our economy and Geleyn received his PhD in Robotics society. He acts as a thought leader in and Computer Science in 1991. He is services innovation and masterminded a partner of Logica and strategy director embedded innovation as innovation of Logica Management Consulting process for ICT services companies. Netherlands. Since 2003 he pioneered Logica’s innovation policy and R&D He represents Logica in various national project involvement. In 2005 he became and international eco-systems on the the Group Innovation Director for Logica, future of the IT services industry and is setting-up the activities across the group expert in the Open Innovation Strategy and assuring Logica’s active participation and Policy Group, a EU-wide think-tank. in strategic business developments with He is advisor to the Dutch ICT innovation clients and alliance partners. council, stimulating the creativity in services development among businesses
  • 7. TOMASZ Tomasz works in the Support for Industrial for Innovation Unit at the Previously, Tomasz worked for European Commission in DG Enlargement at the OSTROWSKI European Commission’s Directorate technical assistance desk at the Serbia and General for Enterprise and Industry, Montenegro Unit and in the private sector POLICY OFFICER where he is a project and policy officer. as a project manager for international EUROPEAN development projects. His background COMMISSION He is currently working in the field of is in economics and European affairs. innovation in services, including strategic He is an avid tennis player and fan and policy development in particular. He is enjoys music and travel. the project officer for BCreative and ImMediaTe projects under the Europe INNOVA initiative. He is also involved in developing initiatives in support of new and emerging markets, notably in the creative industries sector and mobile and mobility services. Tomasz has also managed a number of IRC projects and was involved in the preparation of the second phase of Europe INNOVA initiative.
  • 8. TIRSO Tirso Francés is founding partner and strategic director of Dietwee (Dutch for When it comes to the creative industry, Dietwee are obviously part of it themselves, FRANCÉS Thosetwo), a design and communications but have also worked for several clients and agency in Utrecht, The Netherlands. institutions in the music industry, design, CEO/ He started Dietwee with Ron Faas at architecture, advertising and photography. CREATIVE DIRECTOR Art College back in 1988. Over the years Amongst others they have designed the DIETWEE Dietwee has grown to thirty people, identity for Dutch association of designers worked for appealing clients and won BNO, Döll Studio for Architecture, many design-awards. Rau Architects and also the identity of their How To Grow partner EDC. Dietwee aims to contribute to a nicer and more sustainable world in general, and likes Tirso has taught design at the Utrecht to help and work for companies and College of Art and has given lectures institutions who somehow aim for the and workshops at several academies and same. Dietwee have worked for many institutions, and is board-member of the cultural clients, NGO’s, universities, Dutch Student Prize for Graphic Design banks, institutions and many clients both and IDEA – What Design Can Do, a large non profit and commercial who fit that design congress planned for next year profile somehow. in Amsterdam.
  • 9. ARTHUR Creativity, innovation and (the power of) communities together with banking initiative for the funding of companies in the SME-market and enabling of successful VAN DE GRAAF are among the professional fields of creative an innovative entrepreneurship interest of Arthur van de Graaf. by involving communities. INNOVATION /BUSINESS Arthur is interested in challenges in LINE MANAGER which he can build a bridge between Together with his own private community SEEDS demand and supply by changing Arthur loves Art, Asian culture (food perspective continuously. inclusive) and sharing ideas with inspiring people. This year he is starting a global After different positions within then photography project involving children banking industry (e.g. Master of Financial around the world; Project10101010.com. Planning, Manager Preferred Banking, Client Group Manager Small Enterprises (inclusive Start-ups)) Arthur is now Innovation/Business Line Manager Seeds at the Dialogues Incubator. The Dialogues Incubator is ABN AMRO’s accelerator for radical financial innovation. He is responsible for Seeds, the crowd funding
  • 10. GEERT Geert started with Philips Electronics in Consumer Electronics, now part of In 2000 Geert decided to leave Philips Electronics to start his own venture in CHRISTIAANSEN the Philips Consumer Lifestyle Sector. RFID technology, providing identification Starting out as a product manager for solutions in the area of ticketing, access DIRECTOR BUSINESS audio systems in 1987, he progressed control and transactions. After 5 years this DEVELOPMENT to being responsible for product strategy company was acquired by a larger company PHILIPS DESIGN and marketing of sound systems in and Geert stayed in leading position for the Asia Pacific Region being based 2 years. Because innovation is Geert’s in Belgium, Malaysia and Singapore. passion he decided to join Philips Design in 2007 to strengthen the innovation team. On his return to Europe in 1996 he took His background in business enables him on a corporate position in the Philips to connect the capabilities of the creative Electronics CTO office as Corporate force of Philips Design to the businesses. Technology Officer and returned 2 years In his role he is responsible for creating later to Consumer Electronics, responsible business propositions and developing for business development of digital video strategic relationships. products, based in Palo Alto, California.
  • 11. FLORIS Floris van Alkemade has over 15 years of experience in venture capital, M&A, Before starting in venture capital Floris worked at Unisource NV, a pan-European VAN ALKEMADE business development. He currently telecommunications company, the manages Solid Ventures, a venture investment bank MeesPierson NV and the DIRECTOR capital fund that invests in early stage consulting firm Andersson Elffers Felix SOLID VENTURES Dutch technology companies, that he BV. He has a Masters Degree in Business founded in 2006. Econometrics from the Free University of Amsterdam. He is a member of the Before Solid Ventures, he was a general board of several companies and a director partner at NeSBIC CTe Fund, a EUR of TSOC. 210M value added venture capital funds that invested in 38 early stage technology companies in Europe and US. In 2000 he managed the NeSBIC CTe Fund office in Silicon Valley, US.
  • 12. AYMAN Ayman van Bregt is an entrepreneur in the Dutch Creative Industries and As an entrepreneur Ayman has led several companies among which U-Lab, VAN BREGT internet and new media strategist. Fresh Interactive, The Buccaneers. Ayman is one of the first Dutch digital ENTREPRENEUR native entrepreneurs with over In 2007 Ayman wrote the first Dutch PYTCH.NL 10 years of knowledge and 6 years of Lexicon; Lex-I (lexicon for internet and entrepreneurial experience in design, web 2.0) and sold over 10.000 pieces. internet and new media business. Ayman is connected to Rotterdam University of Applied Sciences as a part- During the first internet bubble Ayman time professor for creative marketing. worked as a marketing manager for the Ayman blogs for one of the leading internet division of the Finnish Telco Sonera Dutch marketingblogs (Marketingfacts). (now TeliaSonera). He left Sonera for Ayman was a founding member of the Syntens, a Dutch consultancy firm helping YoungEDBR. In february 2010 Pytch was companies to innovate as a specialist founded by Ayman as a platform to connect within the area of strategy, innovation, and stimulate entrepreneurship in the digital marketing and communications. Dutch Creative Industries by portraiting people, connecting and inspiring them.
  • 13. THIERRY Thierry is the CEO of Media Deals. He is also a founder and CEO of Arte (Franco-German TV station) and is a regular evaluator for the E-Content BAUJARD Peacefulfish and which is a unique program (EU) in Luxembourg. media consulting company, based in CEO PEACEFULFISH Berlin, specialized in film financing He is in charge of the company CEO MEDIA DEALS and digital distribution. He holds an development in terms of international MBA from Bocconi University in Milan, network of consultants and new business. Italy and from UCLA in Los Angeles, His current work includes film financing, where he specialized in film financing business model for new digital distribution and e-commerce. channels and the structuring of film funds for production companies and public and His experience in film financing includes private investors. $100M+ film projects in the USA with Mandalay Entertainment, Strategic He is also a regular speaker at different Development for the Studio Babelsberg training seminars. He is also responsible GmbH in Potsdam and Business for the development of specific financial Development for Studio Canal-Vivendi. incentives for creating competitiveness in Further experience in the media sector different regions of Europe like in Cannes includes a major strategic project for (F), Sophia Antipolis (F), Norway, Berlin (G), Barcelona (SP) or Apulia in Italy.
  • 14. GOHAR Gohar Sargsyan is a senior business consultant at Logica in charge of EU After her banking experience Gohar provided consulting services to World Bank, SARGSYAN innovation programmes and she is USAID, PricewaterHouseCoopers, etc. doing coordination of EU projects at She was entrepreneur of an ICT company SENIOR IIP CREATE. Gohar is an experienced between 2000 and 2005. Started from 2002 BUSINESSCONSULTANT programme manager and business Gohar is an appointed expert for EU LOGICA management consultant in international programmes. She carried out consulting, multidisciplinary environments both coordination, technical, managerial in public as well as private sectors. activities at various EU programmes. The last few years she was a programme She has a background in ICT. She holds director of the EU innovation projects, an MBA degree and an MS degree in in some of these projects having Computer Information Sciences from the coordination role. She likes traveling University of California, Los Angeles and extreme entertainment. (UCLA), she also accopmlished her PhD in informatics.
  • 15. B-CREATIVE PARTNERS ARE: European Design Centre – (Coordinator) • NL Innovationsservice of the Salzburg Chamber of Commerce • AT Meta Group • IT Alintec • IT MFG Medien und Filmgesellschaft Baden Württember • DE Dietwee design and communication • NL Applied Research & Communication Fund • BG Cranfield University • UK ICT – Innovatieplatform Creatieve Industrie • NL Event organized by IIP Create, EDC, BCreative In collaboration with PICNIC, Dialogues Incubator and Dutch Valley Co-funded by European Commission