1. TOOLS FOR THE CREATIVE INDUSTRY - WORKSHOP PICNIC 2010
2. HOw
How to Grow is a new online meeting point to support
business development in the creative industries where
users can share ideas and content and access services
TO GROw
TOOLS FOR THE CREATIVE INDUSTRY
designed for the needs of the creative sectors.
This online platform is being developed under
BCreative, a European project supported and partly
funded by the European Commission DG ENTR,
under the Europe INNOVA initiative.
3. DAY 1 // 22nd Sept. 2010 DAY 2 // 23rd Sept. 2010
Dialogues House, Westergasfabriek, Opening by the European • Bank of Time (barter-based 10:50 - 11:50 11:50-12:00
Tower D, first floor, Pazzanistraat 41 (room: Lab C) Commission (10 min) exchange of creative and other
Expert panel on ‘How to Grow Conclusions and closing
ABN AMRO, 1014 DB Amsterdam, business services)
• Tomasz–Jan Ostrowski, Policy with crowd-funding?’ by hosts
Foppingadreef 22, 1102 BS • Loans and risk-capital facilities
Officer, European Commission,
Amsterdam Zuid Oost 10:00 – 12:00 (tailored finance solutions for • Jaspar Roos (moderator)
DG ENTR, Unit Support for
CI start-ups and growth-ready Business Development
Workshop/Conference Industrial Innovation 12:00-12:30
Arrival of BCreative partners, businesses) Manager / Chief Inspiration
speakers, guests, European Moderated by Gohar Sargsyan, • Access to online exclusive Officer at Dialogues Incubator Lunch
10:20 – 10:50
Commission representative(s) EU programme manager IIP audio-visual content (expert empowered by ABN AMRO
CREATE. PICNIC conferences/ Presentation How to Grow talks, business round-tables, • Arthur van de Graaf, Innovation
17:00 - 19:30 workshops and other events will – the platform, offered tools/ coaching sessions, etc.) / Business Line Manager Seeds, 12:30-17:00
be available for ALL BCreative services and the progress: Dialogues Incubator
Side innovation • Join other design sessions
workshop participants. Time for questions (10 min) • Geert Christiaansen,
networking event • Barbara Cruz, EDC (5 min) (e.g. unlimited design
Director Business
• Tirso Frances, Dietwee (10 min) Contributors: competition)
Hosted by Dialogues Incubator 10:00 – 10:20 Development, PhilipsDesign
• Niek Hokken, EDC (5 min) Gohar Sargsyan (IIP CREATE), • Join other interesting sessions
(organised by Dialogues Incubator, • Floris van Alkemade, Director,
Welcome by hosts (10 min) Niek Hokkan (EDC), on creative industrie
IIP CREATE and EDC) Solid Ventures
• Pilot Innovation Voucher Marija Popovic (EDC),
• Geleyn Meijer, Director IIP • Thierry Baujard,
Schemes (access to part funding Barbara Cruz (EDC)
Create (5 min) CEO Peacefulfish,
to support innovation and Open discussion – All
• Joao Mena De Matos, CEO Media Deals
growth activities)
CEO EDC, Coordinator of • Ayman van Bregt, Pytch.nl,
• Crowd-funding facilities
BCreative project (5 min) Entrepreneur
(‘crowd patronage’ support
and funding mechanism)
4. JOÃO João Mena de Matos is director
of the European Design Centre in
Eindhoven, Board of Directors United
Brains (Spin-off company from Technical
MENA DE MATOS The Netherlands. He is also Statutory University/Fontys High-Schools and
director of the following high tech Design Academy Eindhoven), and the
DIRECTOR companies: EDC Innovation Lab BV Dutch Design Awards. He is also an official
EDC (ICT/RFID based solutions airline evaluator and advisor of the European
industry), MedSim BV (High-end Commission programmes. Joao Mena de
simulators and serious games for Matos initiated many European projects,
the medical sector), and iBuild BV including the ADMIRE project, which set
(mass customization in construction off the DME Award in 2007.
and city planning).
Mena de Matos has managed several
Within the latest years he was involved innovation implementation for SMEs and
in various Board of Directors functions Larger industries (e.g. Curver Rubbermaid,
such as the European Multimedia Forum DAF Special Products, Ericsson, Leolux,
in Brussels, the Centre for International Ubbink, Wavin) and initiated various
Technology and Education in London, European and National Consortia such as
the Board of Directors of the Dutch Design VISINET, VISTA, CP&P, FLEUR, MAID,
Platform, Board of Directors Centre for NMN, MADE-IT, DEGAP, ADMIRE
Product & Product Innovation (CP&P), and more recently BCreative.
5. JASPAR Jaspar Roos is an entrepreneurial
banker and has over ten years
in the world. Jaspar is also active/board
member of several innovation and
ROOS experience in different banking incubation teams (like trend group of
positions within ABN AMRO. Dutch Marketing Association, Flowland
BUSINESS DEVELOPMENT Since 2007, Jaspar has been working and Erasmus Medical Center Incubator).
MANAGER / CIO in the area of corporate venturing. Jaspar holds a master degree in Information
DIALOGUES Technology. Jaspar has a keen interest in
INCUBATOR
Jaspar is responsible for the Dialogues art, innovation and having fun at all times.
Incubator, ABN AMRO’s accelerator for
radical financial innovation. Dialogues
Incubator has received different awards
and acknowledgements for the concept,
startup ventures and resilience in tough
times. Examples include Rationalizer,
Artstart and Associates. Next to Dialogues
Incubator, Jaspar is founder and Ceo of
several other companies, like Inspiration
Academy and Incubator Exchange,
a platform uniting innovation specialists
6. GELEYN Geleyn Meijer is an inspirational leader
with a proven track record on innovation
and academia. Together with leading Dutch
media companies, SME’s and universities
MEIJER leadership and a wide international he launched the ICT Innovation Platform
network. As Strategy & Innovation for the Creative industry (IIP/Create).
DIRECTOR Director of Logica he is driven by the
IIP CREATE creative potential of our economy and Geleyn received his PhD in Robotics
society. He acts as a thought leader in and Computer Science in 1991. He is
services innovation and masterminded a partner of Logica and strategy director
embedded innovation as innovation of Logica Management Consulting
process for ICT services companies. Netherlands. Since 2003 he pioneered
Logica’s innovation policy and R&D
He represents Logica in various national project involvement. In 2005 he became
and international eco-systems on the the Group Innovation Director for Logica,
future of the IT services industry and is setting-up the activities across the group
expert in the Open Innovation Strategy and assuring Logica’s active participation
and Policy Group, a EU-wide think-tank. in strategic business developments with
He is advisor to the Dutch ICT innovation clients and alliance partners.
council, stimulating the creativity in
services development among businesses
7. TOMASZ Tomasz works in the Support for
Industrial for Innovation Unit at the
Previously, Tomasz worked for European
Commission in DG Enlargement at the
OSTROWSKI European Commission’s Directorate technical assistance desk at the Serbia and
General for Enterprise and Industry, Montenegro Unit and in the private sector
POLICY OFFICER where he is a project and policy officer. as a project manager for international
EUROPEAN development projects. His background
COMMISSION He is currently working in the field of is in economics and European affairs.
innovation in services, including strategic He is an avid tennis player and fan and
policy development in particular. He is enjoys music and travel.
the project officer for BCreative and
ImMediaTe projects under the Europe
INNOVA initiative. He is also involved
in developing initiatives in support of new
and emerging markets, notably in the
creative industries sector and mobile and
mobility services. Tomasz has also managed
a number of IRC projects and was
involved in the preparation of the second
phase of Europe INNOVA initiative.
8. TIRSO Tirso Francés is founding partner and
strategic director of Dietwee (Dutch for
When it comes to the creative industry,
Dietwee are obviously part of it themselves,
FRANCÉS Thosetwo), a design and communications but have also worked for several clients and
agency in Utrecht, The Netherlands. institutions in the music industry, design,
CEO/ He started Dietwee with Ron Faas at architecture, advertising and photography.
CREATIVE DIRECTOR Art College back in 1988. Over the years Amongst others they have designed the
DIETWEE Dietwee has grown to thirty people, identity for Dutch association of designers
worked for appealing clients and won BNO, Döll Studio for Architecture,
many design-awards. Rau Architects and also the identity
of their How To Grow partner EDC.
Dietwee aims to contribute to a nicer and
more sustainable world in general, and likes Tirso has taught design at the Utrecht
to help and work for companies and College of Art and has given lectures
institutions who somehow aim for the and workshops at several academies and
same. Dietwee have worked for many institutions, and is board-member of the
cultural clients, NGO’s, universities, Dutch Student Prize for Graphic Design
banks, institutions and many clients both and IDEA – What Design Can Do, a large
non profit and commercial who fit that design congress planned for next year
profile somehow. in Amsterdam.
9. ARTHUR Creativity, innovation and (the power
of) communities together with banking
initiative for the funding of companies in
the SME-market and enabling of successful
VAN DE GRAAF are among the professional fields of creative an innovative entrepreneurship
interest of Arthur van de Graaf. by involving communities.
INNOVATION /BUSINESS Arthur is interested in challenges in
LINE MANAGER which he can build a bridge between Together with his own private community
SEEDS demand and supply by changing Arthur loves Art, Asian culture (food
perspective continuously. inclusive) and sharing ideas with inspiring
people. This year he is starting a global
After different positions within then photography project involving children
banking industry (e.g. Master of Financial around the world; Project10101010.com.
Planning, Manager Preferred Banking,
Client Group Manager Small Enterprises
(inclusive Start-ups)) Arthur is now
Innovation/Business Line Manager Seeds
at the Dialogues Incubator. The Dialogues
Incubator is ABN AMRO’s accelerator
for radical financial innovation. He is
responsible for Seeds, the crowd funding
10. GEERT Geert started with Philips Electronics
in Consumer Electronics, now part of
In 2000 Geert decided to leave Philips
Electronics to start his own venture in
CHRISTIAANSEN the Philips Consumer Lifestyle Sector. RFID technology, providing identification
Starting out as a product manager for solutions in the area of ticketing, access
DIRECTOR BUSINESS audio systems in 1987, he progressed control and transactions. After 5 years this
DEVELOPMENT to being responsible for product strategy company was acquired by a larger company
PHILIPS DESIGN and marketing of sound systems in and Geert stayed in leading position for
the Asia Pacific Region being based 2 years. Because innovation is Geert’s
in Belgium, Malaysia and Singapore. passion he decided to join Philips Design
in 2007 to strengthen the innovation team.
On his return to Europe in 1996 he took His background in business enables him
on a corporate position in the Philips to connect the capabilities of the creative
Electronics CTO office as Corporate force of Philips Design to the businesses.
Technology Officer and returned 2 years In his role he is responsible for creating
later to Consumer Electronics, responsible business propositions and developing
for business development of digital video strategic relationships.
products, based in Palo Alto, California.
11. FLORIS Floris van Alkemade has over 15 years
of experience in venture capital, M&A,
Before starting in venture capital Floris
worked at Unisource NV, a pan-European
VAN ALKEMADE business development. He currently telecommunications company, the
manages Solid Ventures, a venture investment bank MeesPierson NV and the
DIRECTOR capital fund that invests in early stage consulting firm Andersson Elffers Felix
SOLID VENTURES Dutch technology companies, that he BV. He has a Masters Degree in Business
founded in 2006. Econometrics from the Free University
of Amsterdam. He is a member of the
Before Solid Ventures, he was a general board of several companies and a director
partner at NeSBIC CTe Fund, a EUR of TSOC.
210M value added venture capital funds
that invested in 38 early stage technology
companies in Europe and US. In 2000
he managed the NeSBIC CTe Fund office
in Silicon Valley, US.
12. AYMAN Ayman van Bregt is an entrepreneur
in the Dutch Creative Industries and
As an entrepreneur Ayman has led
several companies among which U-Lab,
VAN BREGT internet and new media strategist. Fresh Interactive, The Buccaneers.
Ayman is one of the first Dutch digital
ENTREPRENEUR native entrepreneurs with over In 2007 Ayman wrote the first Dutch
PYTCH.NL 10 years of knowledge and 6 years of Lexicon; Lex-I (lexicon for internet and
entrepreneurial experience in design, web 2.0) and sold over 10.000 pieces.
internet and new media business. Ayman is connected to Rotterdam
University of Applied Sciences as a part-
During the first internet bubble Ayman time professor for creative marketing.
worked as a marketing manager for the Ayman blogs for one of the leading
internet division of the Finnish Telco Sonera Dutch marketingblogs (Marketingfacts).
(now TeliaSonera). He left Sonera for Ayman was a founding member of the
Syntens, a Dutch consultancy firm helping YoungEDBR. In february 2010 Pytch was
companies to innovate as a specialist founded by Ayman as a platform to connect
within the area of strategy, innovation, and stimulate entrepreneurship in the
digital marketing and communications. Dutch Creative Industries by portraiting
people, connecting and inspiring them.
13. THIERRY Thierry is the CEO of Media Deals.
He is also a founder and CEO of
Arte (Franco-German TV station) and is
a regular evaluator for the E-Content
BAUJARD Peacefulfish and which is a unique program (EU) in Luxembourg.
media consulting company, based in
CEO PEACEFULFISH Berlin, specialized in film financing He is in charge of the company
CEO MEDIA DEALS and digital distribution. He holds an development in terms of international
MBA from Bocconi University in Milan, network of consultants and new business.
Italy and from UCLA in Los Angeles, His current work includes film financing,
where he specialized in film financing business model for new digital distribution
and e-commerce. channels and the structuring of film funds
for production companies and public and
His experience in film financing includes private investors.
$100M+ film projects in the USA with
Mandalay Entertainment, Strategic He is also a regular speaker at different
Development for the Studio Babelsberg training seminars. He is also responsible
GmbH in Potsdam and Business for the development of specific financial
Development for Studio Canal-Vivendi. incentives for creating competitiveness in
Further experience in the media sector different regions of Europe like in Cannes
includes a major strategic project for (F), Sophia Antipolis (F), Norway, Berlin
(G), Barcelona (SP) or Apulia in Italy.
14. GOHAR Gohar Sargsyan is a senior business
consultant at Logica in charge of EU
After her banking experience Gohar
provided consulting services to World Bank,
SARGSYAN innovation programmes and she is USAID, PricewaterHouseCoopers, etc.
doing coordination of EU projects at She was entrepreneur of an ICT company
SENIOR IIP CREATE. Gohar is an experienced between 2000 and 2005. Started from 2002
BUSINESSCONSULTANT programme manager and business Gohar is an appointed expert for EU
LOGICA management consultant in international programmes. She carried out consulting,
multidisciplinary environments both coordination, technical, managerial
in public as well as private sectors. activities at various EU programmes.
The last few years she was a programme
She has a background in ICT. She holds director of the EU innovation projects,
an MBA degree and an MS degree in in some of these projects having
Computer Information Sciences from the coordination role. She likes traveling
University of California, Los Angeles and extreme entertainment.
(UCLA), she also accopmlished her PhD
in informatics.
15. B-CREATIVE PARTNERS ARE:
European Design Centre – (Coordinator) • NL
Innovationsservice of the Salzburg Chamber of Commerce • AT
Meta Group • IT
Alintec • IT
MFG Medien und Filmgesellschaft Baden Württember • DE
Dietwee design and communication • NL
Applied Research & Communication Fund • BG
Cranfield University • UK
ICT – Innovatieplatform Creatieve Industrie • NL
Event organized by IIP Create, EDC, BCreative
In collaboration with PICNIC, Dialogues Incubator and Dutch Valley
Co-funded by European Commission