A Complete guide (82 Slides) to all your Sales & Marketing studies. It is a material developed at Indian Institute of Management (IIM) which is also used as a quick reference during exams and case competitions. All the aspects that are generally discussed are covered in this material. A Comprehensive and Condensed material based on the popular Marketing book by Kotler. Download complete file at https://www.instamojo.com/IIMgrad/sales-and-marketing-a-complete-quick-quide/