GI2013-GI/GIS/GDI-Interoperability-Forum, Dresden: 29./30.04.2013

1. • A global business opportunity
•A new business model
• An innovative trend
with a cause, actually… two:
• Exponential sustainability awareness leverage
• Green Economy generator
Business proposal with a cause
Sustainable Future
Eco Landmarks

2. Who are we? SLIDES # 61-68
What is the concept? SLIDES # 1, 34
What is the exit plan? SLIDES # 36-39
What is the proof of concept? SLIDES # 49-51
What is the growth potential for this business? SLIDE S# 35, 40
For investors20 slides are included
For active citizens 74 slides are included
Business proposal with a cause
Sustainable Future
Eco Landmarks

3. or…
To develop Sustainable Development tangible prototypes
for planet’s salvation
A professional & profitable
win-win situation
Business proposal with a cause

4. Is it doable?
?????????????
Business proposal with a cause

5. Yes, it is!
via an collaborative
networking application
Micro trends
matter more than macro ones, but most of all,
peoplematter Individual human beings
with names & wants & interests
Business proposal with a cause

6. Ecology as a science needs
to understand innovation
Our future survival
and wellbeing
cannot be accomplished
in a scientific framework,
the contrahents
seem to be stuck
in a clash
of belief systems
disruptive technology future ecology global change new thinking research + science society impact
the controversy between Paul Gilding and Peter Diamandis atTED.com
Business proposal with a cause

7. Sustainable Future Eco Landmarks ©TM ®

8. If we are desperately in need of a paradigm shift, & we can't solve
the problems with the same thinking that got us into those
problems, how do we shift in a world that is massively old
paradigm? John Strohl in LinkedIn
 No coherent agreement
 A lot to be done isn't "new“
 Old paradigm problems are complex,
compound, massive
2013

9.  A lot to be done IS new
 Need for collective action
 Need for
non-hierarchical
self-organizing
flexible structure
2013

10.  A way to CONVINCE & PERSUADE (right people in right time)
on the ‘desperate’ element (LACK OFTIME)
 NEW THINKING tools
 CONTROL to eliminate external obstacles
 VIRTUAL representation
 playground based on REAL LIFE problems
 TANGIBLE & ACCEPTABLE outcomes
 Paradigm STRUCTURAL ELEMENTS carefully selected
… but above all,
2013

11.  What to do with climate change crisis, extreme
weather events and their consequences?
 What to do with Sustainable Development stalled
due to many reasons?
… above all, we need…

13. Cinema…
 From a scientific tool turned to a
universal fine art
 with a little help from Hollywood, Eisenstein
& similar leverages
 This is how it passed to the big audience

14. Cinema…
 From a scientific tool turned to a
universal fine art
 with a little help from Hollywood, Eisenstein
& similar leverages
 This is how it passed to the big audience

15. Multimedia…
 From software to
infotainment &
edutainment
 with a little help from inter-
disciplinary teams,
graphic designers, directors
& similar leverages.
 This is how it passed to the big audience

16. Same thing will happen today…
Sustainable Development
will be promoted
with a little help from
World Nature &
Culture Heritage
Eco Landmark offers the leverage

17. UNESCO
Monuments
will turn to:
Sustainable paradigms
Development practices
functional
& useful
& familiar
Drivers & enablers

18. UNESCO
Monuments
will turn to:
Sustainable paradigms
Development practices
functional & useful & familiar
This is how Sustainable Development
will pass to the big audience

19. … goes without saying

20. Thousands of groups
choose each one
a Monument
and transform it to a
Sustainable Future
Eco Landmark; they work collectively
in a virtual (smartphone / tablet / laptop) environment
taking into consideration all sustainable parameters;
groups earn awards, nominations, and vocational orientation
Project’s success is based on a network of networked people
with shared visions / values for collective action
UNESCO’sWorld Heritage Monuments

21. Leverage
Culture
Context

22. Collaborative networking practice
to minimize risks
Prevention is better than cure;
and promotion is better than prevention
A way to raise awareness
on Sustainable Development
A global Business opportunity, a NEW TREND
a New business model with a cause:
exponential Sustainability awareness rise
Eco Landmarks
Business proposal with a cause

23. Eco Landmarks Collaborative networking
is a. a participation web
environment practice
(other than social networking)
to facilitate people
working together
b. a dedicated software
participatory decision support tool
adjusted to monument s
features & particularities
Business proposal with a cause

24. Eco Landmarks goals
We build a world worth living in
We give online socialization content worth to deal with
We propose a business opportunity with a cause:
exponential Sustainability awareness rise
A… be ‘in’, be in the cloud, play-on-the-go,
globally informing, ‘save the planet’ pocket tool, collaborative
networking application for smart-phones - tablets - PCs
Eco Landmarks
application features
Business proposal with a cause

25. Production method
A group guided by a sustainability
leader chooses an UNESCO’s
Monument and transform it into a
virtual
Sustainable Future Eco Landmark in two years
We use UNESCO’s World Heritage monuments Culture & Nature
monuments are among the complete Sustainability Puzzle parts
Product:
Tangible prototypes on
Sustainable Development
implementation
Eco Landmarks
Business proposal with a cause

26. Home Business Education
Public
administration
Local
communities
Countries Whole regions with more
than one country
Tourist
Destinations
(Eco Landmarks)
Tangible practices in all these
fields give a clear picture of
what Sustainability offers

27.  Virtual environment:
Smart-phones, tablet, pc
 All sustainability parameters
are taken into
consideration
with no obstacles whatsoever.
 Implementation, at any stage,
can be promoted any time
any place, to any audience.
 There exist all digital advantages
 with no obstacles from status quo.

28. What AreThe LeadershipTraits
of a Sustainability Leader?
So many and so few
- at the same time.
Follow conversation above

29.  Most of them are recognizable
 Designated by UNESCO alone are about 1000
(745 cultural, 188 natural & 29 mixed)
 Everywhere - everlasting
 Attract attention - publicity
 Sustainable character high added value
 Pilot to similar ones from Sustainability puzzle
 Location & surrounding territory need applications in many fields
 Easy support from local authorities & international entities
 Attract easily financial interest (investment, advertisement,
sponsorship,Corporate Social Responsibility)
 Last but not least, they have a human story to tell

30.  For yet another reason:
They are in danger…
List ofWorld Heritage
in Danger
Let’s start
from this
list!
One sad example, already removed from the list, near here:
Dresden Elbe Valley
Construction plans for the
Waldschlösschen Bridge in the core area
of the cultural landscape; removed
from the list World Heritage Sites in 2009 after
construction commenced at the end of 2007

31. Sustainable Future Eco Landmarks
development step by step

32. Sustainable Future Eco Landmarks development How
groups are using collaborative networking application
• Official project’s launching - news are spread via social media etc
• Groups declare participation / choose monument / sign agreement via Eco
Landmarks portal
• S/W application together with additional tools is delivered to them free. Additional
tools, content sources are systematically delivered to them free and groups use them
via a remote collaborative procedure promoting new society ethics and develop a
unified presentation material ‘packaged’ accordingly.
• Groups invite local community to join and provide sustainable solutions based on
local particularities but enhanced from various national or international sources.
• The multimedia material collection goes on for a 2-year period (deadline) according
to group potential to form a Sustainable working model of Monument and its territory.
• At regular intervals groups ask for various nominations / awards taking place in
local public places for wide publicity.
• At the end of 2-year period open to public competitions take place at countries
capitals to raise national / international awareness on sustainable development.
• A pan-European / global event is organized for the same reason.
• Next phase: … just you wait!...

33. a. green movement critical mass &
sustainable development supporters
b. tens of millions of technology fans:
 Smart-phones users
 Tablets users
 Laptops users
 PCs users
You can't change everything or everyone, but you can change the people who matter
Business proposal with a cause

34.  a. Sustainable Development supporters are given a framework to create:
a new infrastructure - beyond the traditional one; a Sustainable Develop-
ment TANGIBLE practice; and raise public awareness
 b. Technology users: addicted to participating; very fond of technology;
want to make money; longing to be ‘in’; share & play; coming from both
genders; want to be informed; join & participate; have status; strengthen
bond; spend time with people they like; be part of something bigger; want to
get good at something; accomplish satisfying work; define collective
identity; be part of a community; hone their skills; opportunity to win work
The application offers entertainment; creativity; direct financial & business
outcomes. Groups get awards & nominations; vocational orientation-training;
career opportunities; chance to become mother company’s shareholders
Benefits for the users
Value proposition
What problem does it solve or need does it take care of for our target customers?
Business proposal with a cause

35. .
Benefits for the investors
 Income is coming from splash screen advertisements
during downloading free application
 The startup aims to position itself amongTheWorld’s 50 most
innovative companies (Fast Company’s list) making money by saving the
planet.The 12 Best Social Networking Apps show us the way. Most of
them are useful “tools”; this package is sustainability’s first-aid kit.
 Business new markets: ‘SaveThe Planet sector; new kind of
sustainable tourism, the Sustainable Development Tourism
 Business new products: Sustainable Development collaborative
networking applications for smart-phones, tablets & laptops
enhanced by gamification & game features
Business proposal with a cause

36. Last but not least,
benefit for investors
Exit plan selling to… Facebook
(Facebook Vacation: 61 Percent of Users Take Breaks From Site),
or LinkedIn, Google, Yahoo, Dropbox, Netflix, PayPal, Yelp,
Groupon,Yammer, Instagram - or adopted by FWD.us etc
no more, no less
Business proposal with a cause

37. Business opportunity gives two choices:
A.To be bought by a potential buyer e.g. Facebook and
the like (FacebookVacation: 61 Percent of UsersTake Breaks From Site).
Eco Landmarks are socially content rich; they integrate a serious cause:
exponential Sustainability awareness rise. Climate action & sustainability
promotion is no longer a scientist’s job; it’s now a salesman’s job.
B.To continue
taking advantage
of more applications
based on Metis
intellectual capital
Business proposal with a cause

40. Before first 2-year deadline is over next phase could start: one or more theme
applications e.g. home among the rest of sustainability puzzle could be launched
Home Business Education Public
administration
Local
communities
Countries
Whole regions
with more than
one country
Business proposal with a cause
A zero carbon
home practice
is a must for more
than a billion
housing units
for China & India
during this decade

41. 2012 Report
Climate change is taking place before our eyes :
Shrinking Arctic sea ice, record temperatures, flooding, droughts,
hurricaneSandy and super-typhoon Bopha; the year abnormal
weather became normal
2012 Global Poll
EnvironmentalConcerns at 20-year Record Lows
Climate concerns dropped first in industrialized countries, but this year’s figures
show that concern has now fallen in major developing economies
such as Brazil & China as well.
2013 News
Scientists have lost the battle to communicate with the big audience
Climate action & sustainability promotion is no longer a scientist’s job;
it’s now a salesman’s job (Testimonial: Andreopoulos science communication expert)
However, that is not all…
a business opportunity with a cause, to exponentially raise sustainability awareness

42. Environmental Concerns "At Record Lows": Global Poll 2012
 Environmental concerns among citizens
around the world have been falling since
2009 and have now reached 20-year lows
 The perceived seriousness of climate change has fallen particularly
sharply since the unsuccessful UN Climate Summit in
Copenhagen in December 2009. Climate concern dropped first in
industrialized countries, but this year’s figures show that concern
has now fallen in major developing economies such as Brazil and
China as well.

43. 2012 Report
Climate change is taking place before our eyes
2012 Global Poll
Environmental Concerns at 20-year Record Lows
2013 News
Scientists have to join forces with ‘salesmen’
to communicate with the big audience
(Testimonial: Andreopoulos science communication expert)
However, that is not all…

44. Green movement blames political will absence (the easy
target) (Testimonial: Metis NGO member of most ‘green’ coalitions worldwide)
‘Al Gore’ style presentations have reached their limits
(Testimonial: Andreopoulos is accredited Climate Reality presenter)
UNFCCC summits (COP) are beating about the bush
(Testimonial: Metis is Accredited Observer to the UNFCCC)
World Environmental Education is taught like nothing is
happening (Testim.: AndreopoulosWorld Environmental Education Network member)
National governments are blocked among big corporations
& bureaucracy unwilling to change (Testimonial: everyday news)
The NewYorkTimes cancelled its Green blog (… goes without saying)
Big corporations are doing ‘business-as-usual’ (Climate Change Crisis effects)

45. For planet’s salvation
professionally & profitably
Sustainable Development
promotion & climate action is
no longer
a scientist’s job;
it’s now a
salesman’s job
FUTERRA
Business proposal with a cause

46. Two (apparently) contradictory elements are missing:
Professional approach and human care
Both are missing to a great extent
from current green movement practices
Planet’s salvation is about to reach several crucial tipping
points to be left to volunteers and good will peacemakers,
healers, storytellers, restorers, and lovers of every kind - any more;
The road to hell is more and more often paved with good intentions
Planet’s and Humanity’s salvation is a volunteering task
NO MORE; from now on, it has to shift to a professional
task; it’s not a NON-profitable practice any more. A new
business model with a cause has to be used.

47. context
A sustainability discussion with no context - and no listening
- is not effectual for companies or individuals
Getting Behind the Psychology of Sustainability
-when the people embrace what's important to the group they get
involved voluntarily - when the people get involved voluntarily that
means the cause is important to the group - and life goes on…
Instead of out thinking the competition...
 it's worth trying to out love them
 Everyone is working hard on the thinking part, but few of our
competitors worry about the art and generosity and caring part

48. contextis offered by the Eco Landmark
The Eiffel Tower: they have started
to switch it to a sustainable monument

49.  THE EIFFELTOWER GETS
 A GREEN MAKEOVER
 Firm wants to give the Eiffel
 Tower a green makeover
Kitsch!
However, there are different, better, attempts to the same direction:
Sustainable development according to The EiffelTower OPERATING
COMPANY.
Best method, the collaborative one: Eco Landmarks

50. proof of concept Acropolis
& surrounding territory

51. Foursquare
(over 20 million users)
for discovering new places to
visit based on a very simple
idea: helping the user to keep
in sync with friends and
what they are up to
Business proposal with a cause

52. Wikivoyage;
EthicalTraveler; Trip Advisor;
UN Sustainable Development
Knowledge Platform;
Google Culture Institute;
no more, no less
Business proposal with a cause

54. 2010
Eco Landmark offers culture
by senior experts from over 50 UN entities and international organizations

55. Natural Capital at Risk:
TheTop 100 Externalities
of Business”
Scope: to identify the world’s
largest natural capital risks and
opportunities for business and their
investors. It highlights
the urgent need for businesses to
manage natural capital assets and reduce
liabilities. Businesses and investors can take account of natural capital impacts in
decision making to manage risk and gain competitive advantage.
April 2013

56. Business proposal with a cause
 Proof of concept? The instigator cannot afford more real and
tangible evidence is for the moment e.g. conducting market experiments,
developing prototypes to be tested on real customers for free. That is why…
 ‘Save the Planet Unlimited’ ©TM ® is looking for a
50.000 € startup seed capital
 Or / and create a global network to do it
 Or / and develop a dynamic combination of the
above

57. An organizational learning
innovative grid with:
7-step procedure
Smart ingredients
Data mining tools

59. Metis developed the tool based on organizational learning mapping in cooperation with
SoL Greece; it’s the main tool interdisciplinary groups will use during a 2-year period
in the framework of collaborative networking procedure to virtually shift
an UNESCO monument into an Eco Landmark

61. Metis strategic positions within green movement framework
Click on it to get
document with links

62. Instigator: Andreas Andreopoulos, M. Ed, Social Enterpreneur
Climate communication expert • 30 years of data mining expertise; analyst of
applications of communication • Environmental Awareness programs anima-
tor • eco-llage artist • METIS Global Awareness Network Founding Presi-
dent; UNESCO TaskForce • Storyteller of the Future • STATE OF THE
WORLD FORUM International Coordinating Council ex member • Global
Climate Change Crisis & Sustainability Panorama administrator
Memberships: CC:iNet; GCCA; World Environmental Education Network;
Friendly Favors a Web based community online since August 1999, consisting
presently of 62,608 participants, living in 196 countries • Roadmap to Sustain-
ability facilitator • Climate Reality Leadership Corps accredited presenter
• 460-member linkedin network of excellence (eminent ‘green’ personalities
from all over the planet)
Content provider (entity and person) unique comparative advantages
Business proposal with a cause

63. 30 years: Applications on Communication
20 years: New CommunicationTechnologies expertise
10 years: Environmental awareness
5 years: Global accredited networking
Accredited Observer to the UNFCCC;
Climate Reality Leadership Corps accredited presenter;
UNESCOTask Force Member
3 years: Global Climate Change Crisis &
Sustainability Panorama administrator

64. Metis -
Andreo-
poulos
Global
oriented
initiatives
25-year
TIMELINE

65. Metis -
Andreo-
poulos
Global
oriented
initiatives
25-year
TIMELINE

66. Metis - Andreopoulos Global-oriented initiatives 25-year TIMELINE

67. Metis - Andreopoulos Global-oriented initiatives 25-year TIMELINE

68. Communication
NewTechnologies
Global networking
Environmental awareness
30 years…
and what were we hatching?

70. Columbus Egg: an intriguing mechanical puzzle from Japan
Columbus Egg: an intriguing mechanical puzzle from Japan
In the side of this egg there is a little window through which you can see the edge of 5 parallel disks. If you
rotate the bottom third of the egg clockwise, some of the disks rotate. There is a sliding button on the side of
the egg, which influences which disks will move when you turn the bottom part of the egg. The disks each have
10 positions, and one of these positions shows red through the window, the others white.
The aim is to make every disk show red,
and when you do that a weight inside the egg is unlocked.
This weight then allows you to stand the egg upright !!!
Finding the right disk combination weight inside the egg is unlocked.
This weight then allows you to stand the egg upright !!!
The number of positions:
5 disks, each with 10 orientations, give 105 =
10.000 positions, all reachable and solvable.
More or less, the ways to Sustainable Development ,
but always reachable & solvable

71. Leverage
Culture
Context

72. The rest is history written
by the numbers…

74. Metis WorldAwareness Network
•AndreasAndreopoulos, Dimini,Volos, Magnesia,Thessaly, Hellenic Republic
•Tel +3024210-62979, +306977-967491, Skype: paramythas
• mhtiswan@gmail.com • mhtiswan@otenet.gr
• National Bank of Greece IBAN account nr: GR2601103970000039767032244
SHIFT (BIC) ETHNGRAA
• Follow us on linkedin
Eco Landmarks ©TM ® is a business opportunity with a cause
You‘d better get occupied with
Global Fisheries Crisis
and Smart Fishing
to develop a practice
Thanks again