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MOOCs Development for Tourism and Hospitality
Curriculum

Nadzeya Kalbaska
Faculty of Communication Sciences
Università della Svizzera italiana
Lugano, Switzerland

ENTER 2014 Research Track

Slide Number 1
• MOOCs are changing today’s education landscape
(Lewin, 2013; Watters, 2013)
• Prediction by Harden (2012): 50% of US universities
will disappear by 2060 + Harvard will have 10 million
students

ENTER 2014 Research Track

Slide Number 2
• Massive – up to 150,000 students engaged
• Open – anyone can enrol for free. Fee if working
towards a certification
• Online – enabled by ICTs
• Course – Usually provided by an academic institution.
Rough schedules of 6/12 weeks

ENTER 2014 Research Track

Slide Number 3
ENTER 2014 Research Track

Slide Number 4
6.1 million Coursarians
560+ courses created by
108 Universities from 16
countries

ENTER 2014 Research Track

Slide Number 5
Vocational Education
A two million global online learning community, filled with
free, high-quality resources for over 500 free courses

ENTER 2014 Research Track

Slide Number 6
Business models
For-profit consortia

Non-profit consortia

Udacity.com and
Coursera.org

edX.org and
Futurelearn.com

Possible income
- certification
- assessment
- tutoring and tuition
- access to student records
- sponsorship
ENTER 2014 Research Track

Slide Number 7
Existing Tourism and Hospitality MOOCs
Title of the course
Spa and Hospitality Operations
Management of Services: Concepts,
Design, and Delivery
Introduction to Tourism
Tourism Industry Analysis
Introduction to Hospitality
Law for Tourism Retail
Travel Management
New Media Course*
Certification in Hotel Industry
Analytics

Provider
University of California-Irvine
MIT
University of Southern Queensland
University of Central Florida
World Education University
World Education University
World Education University
Cornell School of Hospitality
American Hotel and Lodging Educational
Institute; International Council on Hotel
Restaurant and Institutional Education
and Smith Travel Research
Murphy et al., 2013

ENTER 2014 Research Track

Slide Number 8
eTourism online resources

eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/

ENTER 2014 Research Track

Slide Number 9
eTourism online resources

eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/

ENTER 2014 Research Track

Slide Number 9

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MOOCs for Tourism and Hospitality Curriculum

  • 1. MOOCs Development for Tourism and Hospitality Curriculum Nadzeya Kalbaska Faculty of Communication Sciences Università della Svizzera italiana Lugano, Switzerland ENTER 2014 Research Track Slide Number 1
  • 2. • MOOCs are changing today’s education landscape (Lewin, 2013; Watters, 2013) • Prediction by Harden (2012): 50% of US universities will disappear by 2060 + Harvard will have 10 million students ENTER 2014 Research Track Slide Number 2
  • 3. • Massive – up to 150,000 students engaged • Open – anyone can enrol for free. Fee if working towards a certification • Online – enabled by ICTs • Course – Usually provided by an academic institution. Rough schedules of 6/12 weeks ENTER 2014 Research Track Slide Number 3
  • 4. ENTER 2014 Research Track Slide Number 4
  • 5. 6.1 million Coursarians 560+ courses created by 108 Universities from 16 countries ENTER 2014 Research Track Slide Number 5
  • 6. Vocational Education A two million global online learning community, filled with free, high-quality resources for over 500 free courses ENTER 2014 Research Track Slide Number 6
  • 7. Business models For-profit consortia Non-profit consortia Udacity.com and Coursera.org edX.org and Futurelearn.com Possible income - certification - assessment - tutoring and tuition - access to student records - sponsorship ENTER 2014 Research Track Slide Number 7
  • 8. Existing Tourism and Hospitality MOOCs Title of the course Spa and Hospitality Operations Management of Services: Concepts, Design, and Delivery Introduction to Tourism Tourism Industry Analysis Introduction to Hospitality Law for Tourism Retail Travel Management New Media Course* Certification in Hotel Industry Analytics Provider University of California-Irvine MIT University of Southern Queensland University of Central Florida World Education University World Education University World Education University Cornell School of Hospitality American Hotel and Lodging Educational Institute; International Council on Hotel Restaurant and Institutional Education and Smith Travel Research Murphy et al., 2013 ENTER 2014 Research Track Slide Number 8
  • 9. eTourism online resources eTourism Wiki http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis eTourism Curriculum http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum Tourism Australia's e-Kits http://tourismekit.atdw.com.au/ ENTER 2014 Research Track Slide Number 9
  • 10. eTourism online resources eTourism Wiki http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis eTourism Curriculum http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum Tourism Australia's e-Kits http://tourismekit.atdw.com.au/ ENTER 2014 Research Track Slide Number 9